, from Tom Hua - Publisher of e*Vision, <br />
and the co-founder of the World Internet Summit.  <br />
 <br />
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 >>>>> Can I send you a gift for the New Year?  <<<<<<<br />
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Hi ,  <br />
 <br />
The New Year is up on us… <br />
Have you started your own internet business yet?<br />
 <br />
Or if you have, have you wondered why you haven't <br />
generated enough income yet? <br />
 <br />
You already know that the internet is where millions <br />
of people around the world are turning to create a <br />
passive income selling all types of different products.<br />
 <br />
But the truth is, you only need to know 3 key things... <br />
that's right, just 3 things... in order to run your <br />
own successful online business (and surprisingly, using <br />
a computer isn't one of them! There's a way around this <br />
should you want to.)<br />
  <br />
************************<br />
What are those 3 things?<br />
************************<br />
 <br />
FIND OUT BELOW:<br />
 <br />
They've just been released online by me. As you know I <br />
have quietly earned millions online since the late 90's. <br />
Normally something you'd have to travel to a seminar to <br />
see, you can discover these 3 secrets right now as my <br />
gift to you here:<br />
(just click your mouse on the link below to get access)<br />
 <br />
<a href="http://tomhua.com/pe" target="_blank">http://tomhua.com/pe</a><br />
 <br />
This video won't available for long. So if you'd like <br />
everything explained nice and easily, go right now and <br />
grab your video.<br />
  <br />
 <br />
Success to YOU!<br />
 <br />
Tom Hua<br />
<br />
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Welcome to this issue of e*Vision! by Tom Hua<br />
(Volume XII - Issue 2014-12-30)<br />
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The e*Vision ezine is specifically focused on the online <br />
marketing of information products. I hope you find the <br />
information presented in The e*Vision ezine valuable, <br />
and that it helps bring you online success.<br />
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Read ALL Past Issues at = <a href="http://ustoday.net/evision/" target="_blank">http://ustoday.net/evision/</a><br />
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           >>>> >>>> Featured Article <<<< <<<<  <br />
   Keyword Research: The Centre of Search Engine Marketing  <br />
                      - by Neha Sen<br />
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Irrespective of the type of Process: SEO or PPC search engine <br />
marketing must begin with a keyword research. Keyword research <br />
is ultimately most essential task for the base of any SEM <br />
Company. It provides a deep insight to the marketers about <br />
the mind of the audience. It also helps to shorten the <br />
understanding potential customers and services they are <br />
looking to purchase.<br />
<br />
As we know that keyword research too is vital for both PPC <br />
and SEO, but there is a good difference between two. In <br />
case of PPC you are essentially bidding on keywords in a <br />
stipulated auction environment where you pay some amount <br />
on each clink for your ads. Your ads position in SERP is <br />
actually determined by Cost per Click multiplied by <br />
Content Quality Score, and that quality score comprises <br />
content quality of ads, landing page dynamics and <br />
keywords. Less Cost per click is actually directly <br />
proportional to the relevancy of the ad shown in Search <br />
Engine Ranking Page result.<br />
<br />
Unlike the case of Search Engine Optimization, it takes <br />
a couple of months to rank high for specific keywords; <br />
marketers can leverage position of paid ads by pumping <br />
higher bid and raising Quality Score of Ad. In case you <br />
don't wish to waste time and money on Generic keywords, <br />
you should opt for Right keywords for a high ROI yield <br />
campaign.<br />
<br />
Usually people believe that keyword research is highly <br />
associated with Search Engine Optimization. In fact PPC <br />
keyword research should not be neglected. It is expert's <br />
advice that ad groups should have at least 10-22 tightly <br />
keywords, therefore long tail keyword is essential. <br />
Fortunately, there are so many tools available today <br />
that help in Keyword research practice.<br />
<br />
Below is list of few free keyword research tools:<br />
<br />
1. Google's Keyword Planner<br />
This tool is most widely used tool for any PPC service <br />
provider. This revolutionary tool allows PPC experts to <br />
search for brainstorming keywords in early stages from <br />
the keyword planner section of this tool. The other <br />
sections of this tool allow advertisers to research new <br />
keywords and provide vital statistics including search <br />
volumes and an average of cost per clicks for a particular <br />
landing page or website. As Google suggests, using planner <br />
for laying out basic groundwork for a successful campaign. <br />
It also provides direction for ad group optimization.<br />
<br />
2. WordStream Free Keyword Tool <br />
Word stream' free keyword suggestion tool is better planned <br />
application. It is much good in comparison to the Google <br />
keyword planner as it offers long-tail key phrases. All <br />
these suggestions are provided more tightly in comparison <br />
to the other tools. What makes it unique is that it provides <br />
Niche keyword finder, Negative Keyword tool and a Keyword <br />
Grouper which gives you a refined list of keywords to succeed <br />
you SEM campaigns.<br />
<br />
3. Google Autocomplete<br />
Just start a word or sentence in Google search box and you <br />
can see prediction that might be similar to what you are <br />
seeking for it can appear. It is quite helpful tool for <br />
researching long-tail keywords. You can avail variations by <br />
just typing a space after a keyword.<br />
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Neha Sen is a professional content writer and have been <br />
writing article on digital marketing from many years. She <br />
writes for ADG Online Solutions which is one of the best SEM <br />
Company of India and offers all digital marketing services <br />
like B2B Lead Generation, Email Digital Marketing, SMO, SEO <br />
Services from last 7 years.<br />
<a href="http://www.adgonline.in/ppc-services.html" target="_blank">http://www.adgonline.in/ppc-services.html</a><br />
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          >>>> eBook of the Week <<< <<<<br />
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This guide will help you be the owner<br />
your dog deserves. Make sure your<br />
dog and family have years of fun!<br />
<a href="http://ebizchampions.com/dog.htm" target="_blank">http://ebizchampions.com/dog.htm</a><br />
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    <br />
 <br />
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The e*Vision eZine is published by Tom Hua <br />
Copyright (c) 2001 - 2014, all rights reserved. <br />
No portion of this publication may be reproduced <br />
or transmitted without the express written consent <br />
of the publisher or contributing editors and or writers. <br />
<br />
DISCLAIMER: We disclaim any liability for the use of <br />
Any contributed information contained herein.<br />
<br />
I hope you've enjoyed this issue of the e*Vision ezine. <br />
Please let me know if you have any questions, suggestions <br />
or requests.<br />
<br />
All the Best, until next time!<br />
<br />
Tom Hua<br />
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Read ALL Past Issues at ==> <a href="http://ustoday.net/evision/" target="_blank">http://ustoday.net/evision/</a><br />
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