, from Tom Hua - Publisher of e*Vision, <br />
and the co-founder of the World Internet Summit.  <br />
<br />
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  *** Brand New F.R.E.E. Video Lessons by Tom Hua ***<br />
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<a href="http://tomhua.com/pe/ev.html" target="_blank">http://tomhua.com/pe/ev.html</a><br />
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>>>>>> Sick of landing pages that don't convert? <<<<<<<br />
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Success To YOU!<br />
 <br />
Tom Hua <br />
<br />
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 <br />
   <br />
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Welcome to this issue of e*Vision! by Tom Hua<br />
(Volume XII - Issue 2013-4-16)<br />
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The e*Vision ezine is specifically focused on the online <br />
marketing of information products. I hope you find the <br />
information presented in The e*Vision ezine valuable, <br />
and that it helps bring you online success.<br />
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Read ALL Past Issues at == <a href="http://ustoday.net/evision/" target="_blank">http://ustoday.net/evision/</a><br />
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 <br />
 <br />
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             >>>> >>>> Featured Article <<<< <<<< <br />
  Core Elements of Testimonials: The 3 Key Components Your <br />
  Testimonials Must Have To Be Effective - by Adam Bauthues<br />
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Testimonials are, in many ways, a great deal like case <br />
studies. A case study is designed to present an issue or <br />
challenge, to show how the problem was addressed, and then <br />
to highlight the results. Great testimonials also consist of <br />
those three elements. Let's have a look at them one at a time.<br />
<br />
1) The Challenge<br />
<br />
What situation was the person encountering and why hadn't <br />
they fixed their problem?<br />
<br />
Here is an example of an issue for a weight-loss nutritional <br />
supplement testimonial. "I was 100 pounds overweight and <br />
seeking to lose weight. Though I had attempted more than a <br />
dozen diets, I 'd been unsuccessful. I instead gained weight!".<br />
<br />
2) The Resolution.<br />
<br />
The resolution is where the customer simply states how your <br />
product or service improved their life. How did it solve <br />
their problem? This is also an ideal place to measure the <br />
results. Results are typically more powerful when they can <br />
be quantified.<br />
<br />
Here is an example of a resolution or the middle component of <br />
your testimonial.<br />
<br />
"ABC Nutritionals changed everything. One basic natural <br />
treatment and my metabolism started moving faster. It affects <br />
trace minerals in your body-- minerals required for excellent <br />
health and a speedy metabolism. Once I began slimming down, <br />
dieting and physical activity began to work quicker. I lost <br />
more than ten lbs a month and over 96 pounds in total.".<br />
<br />
3) Conclusion.<br />
<br />
In the conclusion you'll use emotion to truly persuade the <br />
reader. How has this favorable outcome made your life better <br />
or easier? How did this success make you feel?<br />
<br />
"With ABC vitamin supplement, losing weight was not a battle. <br />
I lost 110 pounds and I feel more healthy than ever. My <br />
doctor says I'm in the very best shape I have ever been. I <br />
wish I had known about ABC years ago but I'm glad I uncovered <br />
it when I did.".<br />
<br />
Encouraging Your Customers to Develop Testimonials Like These.<br />
<br />
Sure, it is easy to see why testimonials with these 3 core <br />
elements succeed. But how do you motivate your clients to <br />
prepare their testimonials in this potent style? It is not <br />
easy. Many customers do not understand how to write an <br />
effective testimonial. They most likely want to write one <br />
for you but chances are they just don't know how.<br />
<br />
Prepare it for them! One of the easiest ways to make your <br />
customer's life much easier and to make sure you get the <br />
testimonial you need is to craft one for them. For instance, <br />
you might design a folder with 3 to 5 different testimonials <br />
in it. Your customer can select the one they choose, make <br />
any changes they want, and sign it. You may be amazed how <br />
many customers appreciate this convenience.<br />
<br />
Develop a template. Another way to achieve the same thing is <br />
to create a template testimonial. Your customer can fill in <br />
the blanks and make changes to the template as they see fit. <br />
It gives them a little more control over the testimonial but <br />
still helps ensure you get the content you need.<br />
<br />
Last but not least, if you acquire a testimonial from a <br />
customer and it doesn't quite fit your needs, you can ask a <br />
few questions like, "Can you tell me how you were coping <br />
with the issue before you came to me?" and "How did you feel <br />
once you 'd tried our product/service?" You can then just <br />
ask if you can add that information to the testimonial. Make <br />
sure to obtain their approval before you publish it.<br />
<br />
Testimonials are fundamental tools to help encourage, build <br />
trustworthiness, and empower your brand. Make your <br />
testimonials strong ones with these three core elements <br />
of testimonials.<br />
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Adam Bauthues is a successful entrepreneur both in the online <br />
and offline arenas. To learn more about why affiliate <br />
marketing is considered the easiest and most efficient way to <br />
earn money online, and how you can dominate any affiliate <br />
marketing niche no matter your current level of knowledge, <br />
please visit: <a href="http://empowernetwork.com/projectmarketer" target="_blank">http://empowernetwork.com/projectmarketer</a><br />
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 <br />
 <br />
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          >>>> eBook of the Week <<< <<<<br />
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 <br />
 <br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
  *** Brand New F.R.E.E. Video Lessons by Tom Hua ***<br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
Start Watching Today, Here - <br />
<a href="http://tomhua.com/pe/ev.html" target="_blank">http://tomhua.com/pe/ev.html</a><br />
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  <br />
 <br />
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The e*Vision eZine is published by Tom Hua <br />
Copyright (c) 2001 - 2013, all rights reserved. <br />
No portion of this publication may be reproduced <br />
or transmitted without the express written consent <br />
of the publisher or contributing editors and or writers. <br />
<br />
DISCLAIMER: We disclaim any liability for the use of <br />
Any contributed information contained herein.<br />
<br />
I hope you've enjoyed this issue of the e*Vision ezine. <br />
Please let me know if you have any questions, suggestions <br />
or requests.<br />
<br />
All the Best, until next time!<br />
<br />
Tom Hua<br />
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Read ALL Past Issues at ==> <a href="http://ustoday.net/evision/" target="_blank">http://ustoday.net/evision/</a><br />
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