, from Tom Hua - Publisher of e*Vision,
and the co-founder of the World Internet Summit.

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*** If You Speak, Read and Write Chinese... ***
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... and are interested in Internet Marketing in China -
The Biggest Market in the world of our time....
Visit my Brand New WeiBo here today -
http://weibo.com/itomhua
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>>>>>> Are you making this mistake on Facebook? <<<<<<
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Hi ,

Some new information just in from Nic Lucas (an expert
speaker at our upcoming World Internet Business event
in Sydney on Fri Sept 21 till Sunday Sept 23).

You need to know about this brand new insight if you
plan on using Facebook to market your business in the
future (literally no-one is aware of this).

Check it out by clicking on this link below:

http://worldinternetsummit.com/business/why.html

Are you coming to this seminar?

If so ...

Remember, as my valuable customer, you are invited
to attend WIS for f.ree ... simply register here -

http://www.worldinternetsummit.com/wis/tom.html


To YOUR Success!

Tom Hua

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Welcome to this issue of e*Vision! by Tom Hua
(Volume XII - Issue 2012-9-18)
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The e*Vision ezine is specifically focused on the online
marketing of information products. I hope you find the
information presented in The e*Vision ezine valuable,
and that it helps bring you online success.
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Read ALL Past Issues at == http://ustoday.net/evision/
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>>>>>> Featured Article <<<< <<<<
The 5 Deadly SEO Sins In An Age Of Penguins & Pandas
- by Derek Jansen
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If you're new to the world of SEO, you're bound to have heard
of the mayhem that Google's two most recent updates, namely
the Panda (originally rolled out around Feb 2011 with many
re-releases) and Penguin (released April 2012) updates have
caused within the organic search industry. Understanding
these changes is essential to the success of any SEO campaign.
Here's an overview: Google Panda The key target of the Panda
update was low-quality, thin (and often spammy) content.

People generally dislike and mistrust websites that look and
feel "spammy", thus Panda was built to detect particular
signature traits of spam sites. Panda looked for high bounce
rates, excessive keyword use, and many other "on-page factors"
that indicate questionable content with a view to sort the
good from that bad in this noteworthy update. Google Penguin
The Penguin Update stepped in to target websites that were
"over-optimized" from a link perspective. A key trait of
"unnatural" link profiles is the high percentage of commercial
anchor text based keywords, relative to the profile as a whole
(ie, 90 percent of anchor text being commercially orientated).
Natural backlink profiles on the other hand generally feature
many different variations of keywords and phrases and, for the
most part, lean towards brand terms. Analysing these elements,
Penguin stripped hundreds of thousands of websites of their
coveted rankings, most of which had spent a fair amount of
money effectively "paying" for those rankings (through the
use of link networks, etc). The 5 Deadly Sins & Fixes With
these two updates in mind, here are five deadly sins (and fixes)
that you should follow or at least keep in mind when engaging
in any SEO efforts:

Sin #1: Gaining the majority of your traffic from a single
source; i.e. a search engine. The Fix: Broaden your base.
Establish a social media page, invite guest posters and
reviewers, guest post on other websites, include a website
link in your signature for emails and forums, and seek out ways
to exchange links with others in order to drive traffic from
multiple sources. Key Takeaway: Diversify your traffic sources.

Sin # 2: Ignoring your website's high bounce rate. The Fix:
Give visitors a reason to stay; create a contest, add some
videos, add a few mini-games, create more engaging content -
whatever it takes to keep users on site. Also keep in mind
that oftentimes, bounces are caused by conversions (ie, an
external thank you page). Ensure that you're keeping
converted visitors on your site, even if it means using an
iframe for external content. Key Takeaway: Review and improve
your analytics metrics, with a key focus on bounce rate.

Sin #3: Chasing the commercial anchor text backlink The Fix:
Keep your anchor text natural and link the way that "real"
publishers would. From this point on, vary the wording of
anchor text. Don't be afraid to use brand terms - brand links
are your friend! Key Takeaway: Link naturally - forget about
constantly attaining commercial anchor text links.

Sin #4: Scrappy Internal Linking The Fix: Plan and create
your internal linking with a view to improving user experience.
Does it make sense to link from X to Y? Does it add value to
your user's experience on the site? Would its purpose be
questionable in any way? Let your standard navigation links
guide spiders, whilst contextual linking assists users. Key
Takeaway: Let your standard navigation and sitemap guide
search spiders, whilst contextual links assist users and
improve UX.

Sin # 5: Focusing on any one point to the exclusion of others
The Fix: While each if the above Sins and Fixes are important
in their own right, it is equally imperative that you combine
this information and take a "big picture" view to ensure
success. As with all things, a healthy balance is incredibly
important. In Summary The days of search engine abuse and
manipulation are rapidly coming to an end and it is imperative
that you focus on value adding activities that benefit users.
A solid website that provides true value will naturally
attract links and social signals over time - it's a win win...
Good luck!
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Derek Jansen is the Search & Social Media Director at Sekari
SEO Dubai, a leading SEO agency in the Middle East, serving
some of the most influential brands, including Atlantis The
Palm, Fairmont Hotels, Ferrari World and many more.
http://www.sekari.com/seo/
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>>>> eBook of the Week <<< <<<
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Easily answer your children's questions about the
human body with this illustrated guide written by
a medical professional, Only $17
http://www.ezyebook.com/bodyfacts/
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=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
*** If You Speak, Read and Write Chinese... ***
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
... and are interested in Internet Marketing in China -
The Biggest Market in the world of our time....
Visit my Brand New WeiBo here today -
http://weibo.com/itomhua
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The e*Vision eZine is published by Tom Hua
Copyright (c) 2001 - 2012, all rights reserved.
No portion of this publication may be reproduced
or transmitted without the express written consent
of the publisher or contributing editors and or writers.

DISCLAIMER: We disclaim any liability for the use of
Any contributed information contained herein.

I hope you've enjoyed this issue of the e*Vision ezine.
Please let me know if you have any questions, suggestions
or requests.

All the Best, until next time!

Tom Hua
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Read ALL Past Issues at ==> http://ustoday.net/evision/
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