, from Tom Hua - Publisher of e*Vision, <br />
and the co-founder of the World Internet Summit.  <br />
 <br />
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    *** If You Speak, Read and Write Chinese... ***<br />
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... and are interested in Internet Marketing in China - <br />
The Biggest Market in the world of our time.... <br />
Visit my Brand New WeiBo here today - <br />
<a href="http://weibo.com/itomhua" target="_blank">http://weibo.com/itomhua</a><br />
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 <br />
 <br />
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       >>> >>> WIB Tickets Released Today <<< <<<  <br />
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<br />
Hi ,<br />
 <br />
Today we can finally let you know about a NEW event.<br />
 <br />
*****************************<br />
World Internet Business!<br />
*****************************<br />
 <br />
This brand new seminar is just for business owners who <br />
want their business to thrive online.<br />
 <br />
Is this you?<br />
 <br />
Or do you know a business owner who might need some help <br />
to get their website working?<br />
 <br />
If so, you need to check out our new event by clicking on <br />
this link:<br />
 <br />
<a href="http://www.worldinternetsummit.com/business" target="_blank">http://www.worldinternetsummit.com/business</a><br />
 <br />
BE QUICK – businesses are doing it harder than ever. <br />
But this event will change all that.<br />
 <br />
Secure your seat while you can.<br />
 <br />
<a href="http://www.worldinternetsummit.com/business" target="_blank">http://www.worldinternetsummit.com/business</a><br />
 <br />
We look forward to showing you this brand new concept LIVE <br />
in Sydney.<br />
 <br />
Remember, as my valuable customer, you are invited <br />
to attend WIS for f.ree ... simply register here -  <br />
<br />
<a href="http://www.worldinternetsummit.com/wis/tom.html" target="_blank">http://www.worldinternetsummit.com/wis/tom.html</a><br />
<br />
<br />
To YOUR Success! <br />
<br />
Tom Hua<br />
<br />
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 <br />
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Welcome to this issue of e*Vision! by Tom Hua<br />
(Volume XII - Issue 2012-8-14)<br />
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The e*Vision ezine is specifically focused on the online <br />
marketing of information products. I hope you find the <br />
information presented in The e*Vision ezine valuable, <br />
and that it helps bring you online success.<br />
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Read ALL Past Issues at == <a href="http://ustoday.net/evision/" target="_blank">http://ustoday.net/evision/</a><br />
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 <br />
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             >>>>>> Featured Article <<<< <<<<<br />
  The Importance Of Content In Search Engine Optimization<br />
                   - by John Roberts<br />
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One thing that always comes up at some point in any search <br />
engine optimization training course or program is content. <br />
Without it, there's no real way to fully maximize your <br />
websites potential to rank highly in the search engines. <br />
To experienced search engine optimizers, it is a truism. <br />
Neophyte practitioners will come across this axiom sooner <br />
rather than later. In SEO, CONTENT IS KING. Your content <br />
is the key ingredient that determines how your website <br />
ranks in search engine result pages (SERP). The sooner <br />
you grasp this, the faster you will succeed in your search <br />
engine optimization efforts.<br />
<br />
To appreciate what makes content so vital, you need to <br />
comprehend the whys and wherefores of search engines. <br />
People use search engines such as Google and Yahoo to <br />
find information they need. Utilizing programs called <br />
bots, search engines crawl the internet to deliver to <br />
searchers the sources of information they are looking for. <br />
Because search engines aim to bring the best possible <br />
experience for their users, they look for sites that have <br />
the information most relevant to a specific search. By <br />
scouring web pages and websites regularly and continuously, <br />
search engine crawlers or spiders - as bots are <br />
alternatively called - are able to determine whether <br />
the information on a webpage is original, if the <br />
information on the page matches the searcher's keywords, <br />
and other factors that enable them to list the most <br />
relevant information on top of the results pages.<br />
<br />
Not only does a website's content have to be relevant, <br />
it needs to be original in order to rank high on SERPs. <br />
As a searcher, one of the most annoying things for me <br />
is going to sites that churn out out the same content <br />
as multiple other sites. I like sites that present not <br />
just comprehensive coverage of the topic I'm searching <br />
for but also have a unique perspective on it. When I <br />
find sites such as these, I bookmark and often recommend <br />
them to others. In effect, this is what search engines <br />
do also. Search engines take note of the first incidence <br />
that content is produced and give ranking points to the <br />
producing sites. They also recognize if the content is <br />
used by other websites in the same industry, viewing the <br />
original content site as a leader. Websites that have <br />
nothing but regurgitated content receive lower rankings<br />
from search engines as they are not considered the primary <br />
source.<br />
<br />
In our era of mass information, it has become more difficult <br />
to come up with original and unique content, especially if <br />
your industry is a vast one. A good idea is to find a <br />
specialized niche in your field in which you can become <br />
an expert. If you are enthusiastic about your chosen niche <br />
and have a passion for your industry, then producing one-of<br />
-a-kind content should not be a problem. People will like <br />
going to your website, not just for the accurate information <br />
they get but also because it stands out from other sites in <br />
the same industry or niche. It is important also to produce <br />
fresh content on a periodic basis. A good way to achieve this <br />
is by writing blog posts.<br />
<br />
But remember, original content is not the only goal. You can <br />
have original content but it can be complete balderdash to <br />
the seeker. Make sure that you present high-quality, useful <br />
content in your website. If your information is not usable <br />
to your searcher, then it's going to end up inutile for you <br />
as well for the purpose of search engine optimization.<br />
<br />
What you're after is a win-win situation. Present your reader <br />
with high-quality, unique and relevant content on a regular <br />
basis and watch your search engine rankings climb.<br />
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John provides seo services, and also offers search engine <br />
optimization training and coaching. For more information <br />
go to <a href="http://www.seotrainingkit.com" target="_blank">http://www.seotrainingkit.com</a><br />
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 <br />
 <br />
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 <br />
 <br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
    *** If You Speak, Read and Write Chinese... ***<br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
... and are interested in Internet Marketing in China - <br />
The Biggest Market in the world of our time.... <br />
Visit my Brand New WeiBo here today - <br />
<a href="http://weibo.com/itomhua" target="_blank">http://weibo.com/itomhua</a><br />
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 <br />
 <br />
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The e*Vision eZine is published by Tom Hua <br />
Copyright (c) 2001 - 2012, all rights reserved. <br />
No portion of this publication may be reproduced <br />
or transmitted without the express written consent <br />
of the publisher or contributing editors and or writers. <br />
<br />
DISCLAIMER: We disclaim any liability for the use of <br />
Any contributed information contained herein.<br />
<br />
I hope you've enjoyed this issue of the e*Vision ezine. <br />
Please let me know if you have any questions, suggestions <br />
or requests.<br />
<br />
All the Best, until next time!<br />
<br />
Tom Hua<br />
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Read ALL Past Issues at ==> <a href="http://ustoday.net/evision/" target="_blank">http://ustoday.net/evision/</a><br />
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