, from Tom Hua - Publisher of e*Vision, <br />
and the co-founder of the World Internet Summit.  <br />
 <br />
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    *** If You Speak, Read and Write Chinese... ***<br />
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... and are interested in Internet Marketing in China - <br />
The Biggest Market in the world of our time.... <br />
Visit my Brand New WeiBo here today - <br />
<a href="http://weibo.com/itomhua" target="_blank">http://weibo.com/itomhua</a><br />
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 <br />
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   >>> >>> How to Write An e-Book In Ten Days <<< <<<<br />
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<br />
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 <br />
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Welcome to this issue of e*Vision! by Tom Hua<br />
(Volume XII - Issue 2012-7-24)<br />
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The e*Vision ezine is specifically focused on the online <br />
marketing of information products. I hope you find the <br />
information presented in The e*Vision ezine valuable, <br />
and that it helps bring you online success.<br />
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Read ALL Past Issues at == <a href="http://ustoday.net/evision/" target="_blank">http://ustoday.net/evision/</a><br />
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 <br />
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             >>>>>> Featured Article <<<< <<<<<br />
 7 Local SEO Tips To Improve Your Business - by Greg Newell<br />
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Local SEO is the use of specific techniques to rank high in <br />
the search engine results page for a local business. <br />
If you have an excellent website, one that is easy to <br />
navigate, offers a clear description of your products and <br />
services, and has features in place to convert visitors into <br />
customers, but are still not making money from your website, <br />
then you need to consider improving your SEO to increase <br />
organic traffic from the search engines. <br />
<br />
7 Tips To Improve Your SEO <br />
<br />
1. Target audience <br />
<br />
The first thing you must consider before beginning any SEO <br />
is to get a clear idea of your target audience. If you are <br />
unclear about the types of people you want to visit your <br />
website, then you have not identified your target audience. <br />
In this case, your SEO will not be focused and you will not <br />
benefit from it. So the first thing you should do to get a <br />
good idea of what people are looking for in your niche is <br />
to begin keyword research. <br />
<br />
2. Title Tag <br />
<br />
What are the words that appear on the top of your browser <br />
window when people click on the URL to your website? Do <br />
they communicate keywords related to your business? Remember, <br />
these words will also be in the blue links in Google's <br />
search engine ranking pages. <br />
<br />
3. Unique Title Tags <br />
<br />
Your title tags on each page should be unique. They should <br />
help identify exactly what the page is all about and tempt <br />
people to read it. <br />
<br />
4. Internal Linking <br />
<br />
You should have a link from your homepage to all your <br />
internal pages. You should also have links from your <br />
internal pages back to your homepage as well as to any <br />
other related pages. This will create a network of links <br />
that makes it easier for search engines crawlers and <br />
visitors to navigate through your website. Even if you <br />
have an excellent menu and all visitors have to do is look <br />
to the top or the side of their webpage to figure out where <br />
to go next, you should have this internal linking network <br />
set-up. <br />
<br />
5. Address <br />
<br />
Your company name, physical address and contact information <br />
should be on every page. Although you may consider this <br />
redundant, since people can simply look up and see your <br />
information on your website banner or see the "contact us" <br />
page, you should still add your address to every page. <br />
<br />
6. Public Profiles <br />
<br />
You should have your business profile on different social <br />
networking sites like Yahoo Local, Google Local Business <br />
Center, Merchant Circle, and so on. There are many websites <br />
that simulate the familiar Yellow Pages, and you should <br />
take full advantage of them to include your business <br />
information. Unlike the traditional Yellow Pages, there <br />
is no cost to be included and it gives people interested <br />
in what you have to offer many ways to find out about your <br />
business. <br />
<br />
7. Drive Traffic <br />
<br />
When you work on creating traffic to your websites, you <br />
will also create a rich network of links that point back <br />
to your online business. These links, referred to as <br />
backlinks, are considered by Google to be votes approving <br />
your website. The more votes you have, the more likely you <br />
will be considered an authority site, and this will allow <br />
you to rank high in the search engines. <br />
<br />
There are a number of ways to drive traffic to your website. <br />
For instance, three popular and effective ways are article <br />
marketing, video marketing, and forum marketing. <br />
<br />
Summary <br />
<br />
Naturally, there are many more ways to improve your local <br />
SEO, but implementing these core strategies will help you <br />
to create a solid foundation for any other SEO techniques <br />
that you may want to add to your marketing campaigns. <br />
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50Bubbles Marketing offers more than just local SEO services. <br />
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See more here >> <a href="http://www.50bubbles.com" target="_blank">http://www.50bubbles.com</a><br />
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 <br />
 <br />
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          >>>> eBook of the Week <<< <<<<br />
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Learn some simple, powerful magic tricks<br />
to amuse your friends or show your kids.<br />
Clearly explained and great fun! Only $17<br />
<a href="http://www.ezyebook.com/ezym.htm" target="_blank">http://www.ezyebook.com/ezym.htm</a><br />
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 <br />
 <br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
    *** If You Speak, Read and Write Chinese... ***<br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
... and are interested in Internet Marketing in China - <br />
The Biggest Market in the world of our time.... <br />
Visit my Brand New WeiBo here today - <br />
<a href="http://weibo.com/itomhua" target="_blank">http://weibo.com/itomhua</a><br />
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 <br />
 <br />
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The e*Vision eZine is published by Tom Hua <br />
Copyright (c) 2001 - 2012, all rights reserved. <br />
No portion of this publication may be reproduced <br />
or transmitted without the express written consent <br />
of the publisher or contributing editors and or writers. <br />
<br />
DISCLAIMER: We disclaim any liability for the use of <br />
Any contributed information contained herein.<br />
<br />
I hope you've enjoyed this issue of the e*Vision ezine. <br />
Please let me know if you have any questions, suggestions <br />
or requests.<br />
<br />
All the Best, until next time!<br />
<br />
Tom Hua<br />
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Read ALL Past Issues at ==> <a href="http://ustoday.net/evision/" target="_blank">http://ustoday.net/evision/</a><br />
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