, from Tom Hua - Publisher of e*Vision, <br />
and the co-founder of the World Internet Summit.  <br />
 <br />
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    *** If You Speak, Read and Write Chinese... ***<br />
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The Biggest Market in the world of our time.... <br />
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 <br />
   <br />
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Welcome to this issue of e*Vision! by Tom Hua<br />
(Volume XII - Issue 2012-7-10)<br />
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The e*Vision ezine is specifically focused on the online <br />
marketing of information products. I hope you find the <br />
information presented in The e*Vision ezine valuable, <br />
and that it helps bring you online success.<br />
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Read ALL Past Issues at == <a href="http://ustoday.net/evision/" target="_blank">http://ustoday.net/evision/</a><br />
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 <br />
 <br />
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             >>>>>> Featured Article <<<< <<<<<br />
   A Very Simple But Important Internet Marketing Lesson<br />
                   - by Jeff Schuman<br />
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Most of us will never be great copywriters, but we could do <br />
better if we understood a very simple Internet marketing <br />
lesson. <br />
<br />
The next time you buy something online take a step back and <br />
analyze how the product was marketed to you. I am talking <br />
about all of the steps that got you to whip out your credit <br />
card and make a purchase. <br />
<br />
We generally buy something based on 2 out of these 3 things. <br />
<br />
1. Need. <br />
<br />
2. Interest. <br />
<br />
3. Desire. <br />
<br />
In today's economy people are purchasing more based on needs <br />
than anything else. This is why any of us can get into micro <br />
niches and make money online today. <br />
<br />
Much has been written about the demise of affiliate marketing,<br />
 yet there are plenty of Internet marketers who continue to <br />
make money targeting niches that people have a need for the <br />
product in. I like to think of it as helping people with their <br />
pain. <br />
<br />
Of course it all starts with getting traffic to a website. <br />
The last product that you purchased online was from somebody's <br />
website. <br />
<br />
However, you had to get to that website first, and this is <br />
generally done through a referral from somebody, an email, <br />
a search engine, a text ad, a banner ad, Facebook, and so on. <br />
An Internet marketer promoted their website in some way that <br />
attracted you to come to it. <br />
<br />
Once you get on the site you will become interested in the <br />
product based on things you read or possibly a video that <br />
you watch. This is where you become more interested in the <br />
product. <br />
<br />
It's easier to create an interest for a product that solves a <br />
problem for somebody. The website visitor already has the need. <br />
Now you just need to create an interest in your product to the <br />
point that they will make the purchase. <br />
<br />
Not all product purchases are based on need. Obviously many <br />
people purchase things that they desire strong enough to <br />
actually buy it. <br />
<br />
This is where really understanding the Internet marketing <br />
process is a key. Cost per action affiliate programs are a <br />
good example of this. <br />
<br />
You make money getting leads for a company. Your website <br />
visitor may or may not need the product, but they have an <br />
interest in it to the point that they're willing to give <br />
their name and email address for more information. <br />
<br />
Consider the last time you did that. How did you end up on <br />
a splash page? Why did you give your personal information <br />
knowing that you're going to be followed up via email in the <br />
future? <br />
<br />
Understanding the answers to these questions is the very most <br />
important Internet marketing lesson! You can then take what <br />
you've learned to become a better Internet marketer yourself. <br />
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Jeff Schuman invites you to visit his make money at home <br />
website for free JV With Jeff training, affiliate marketing, <br />
and starting your own online home business. Visit it now to <br />
find one real way you can finally make money! <br />
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 <br />
 <br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
    *** If You Speak, Read and Write Chinese... ***<br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
... and are interested in Internet Marketing in China - <br />
The Biggest Market in the world of our time.... <br />
Visit my Brand New WeiBo here today - <br />
<a href="http://weibo.com/itomhua" target="_blank">http://weibo.com/itomhua</a><br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
 <br />
 <br />
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The e*Vision eZine is published by Tom Hua <br />
Copyright (c) 2001 - 2012, all rights reserved. <br />
No portion of this publication may be reproduced <br />
or transmitted without the express written consent <br />
of the publisher or contributing editors and or writers. <br />
<br />
DISCLAIMER: We disclaim any liability for the use of <br />
Any contributed information contained herein.<br />
<br />
I hope you've enjoyed this issue of the e*Vision ezine. <br />
Please let me know if you have any questions, suggestions <br />
or requests.<br />
<br />
All the Best, until next time!<br />
<br />
Tom Hua<br />
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Read ALL Past Issues at ==> <a href="http://ustoday.net/evision/" target="_blank">http://ustoday.net/evision/</a><br />
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