, from Tom Hua - Publisher of e*Vision, <br />
and the co-founder of the World Internet Summit.  <br />
 <br />
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    *** If You Speak, Read and Write Chinese... ***<br />
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... and are interested in Internet Marketing in China - <br />
The Biggest Market in the world of our time.... <br />
Visit my Brand New WeiBo here today - <br />
<a href="http://weibo.com/itomhua" target="_blank">http://weibo.com/itomhua</a><br />
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        >>> >>> Who can grab it on earth? <<< <<<<br />
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<br />
Hi ,<br />
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<br />
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To YOUR Success and Happiness! <br />
<br />
Tom Hua<br />
<br />
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 <br />
   <br />
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Welcome to this issue of e*Vision! by Tom Hua<br />
(Volume XII - Issue 2012-7-3)<br />
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The e*Vision ezine is specifically focused on the online <br />
marketing of information products. I hope you find the <br />
information presented in The e*Vision ezine valuable, <br />
and that it helps bring you online success.<br />
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Read ALL Past Issues at == <a href="http://ustoday.net/evision/" target="_blank">http://ustoday.net/evision/</a><br />
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 <br />
 <br />
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             >>>>>> Featured Article <<<< <<<<<br />
Google's Penguin Update: Is It Time to Google-Proof Your <br />
Business? - by Kelly Sims<br />
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Much to the chagrin of many website owners, in April of this <br />
year (2012) Google implemented an update of their search <br />
engine algorithm that has even Search Engine Optimization <br />
(SEO) Experts scratching their heads. The update, which <br />
according to Wikipedia, when launched was being referred to <br />
by users as "OOPs" and "Titanic", before oddly being named <br />
after a cute little animal, the "Penguin" by Google, has <br />
stunned and dismayed website owners (not to mention penguin <br />
lovers) around the world. Many sites that have previously <br />
enjoyed a spot in the coveted page one positions of Google's <br />
results have now been sent to search engine oblivion, and <br />
with them went their traffic and customers. The vast majority <br />
of the businesses affected negatively by the Penguin update <br />
have seen their revenues fall dramatically, and many business <br />
owners are not sure how they can possibly recover. <br />
<br />
While these business owners scramble to make changes to their <br />
websites trying their best to conquer the dreaded Penguin <br />
update, it's important to remember that Google isn't trying <br />
to give penguins a bad reputation, or ruin poor unsuspecting <br />
business owners. In fact, the reason behind this update was <br />
to reduce the amount of "webspam." In other words, it is an <br />
effort to do something good by reducing the number of sites <br />
listed that use frowned upon techniques to generate their <br />
search engine rankings. By attempting to promote high quality <br />
content, they inadvertently adversely affected some of the <br />
good guys. <br />
<br />
But here's the thing, if you've been affected and are now <br />
scrambling to make changes to your website to regain your <br />
ranking, while you may very well accomplish what you set out <br />
to do, who's to say what the next algorithm update will bring, <br />
or even when it will happen? So, instead of toiling away, <br />
trying to beat the system, why not come up with some more <br />
creative ways of generating traffic? Here are a few ideas <br />
to get you started at Google-proofing your business: <br />
<br />
1. Use Social Media. Form relationships with your friends <br />
and followers and offer them value in following you. Getting <br />
people interested in you through social media is a great <br />
way to generate not only traffic to your site, but targeted <br />
traffic to your site - which is really the best kind of <br />
traffic to have. <br />
<br />
2. Create Press Releases. Launching a new product? Adding a <br />
new service? Lowering your prices? Announce it with a press <br />
release and publish it via online PR distribution companies. <br />
On top of publicizing some great information about your <br />
company, this also provides a great way to get out links to <br />
your website (in a way Google likes). Even better is the fact <br />
that although your site might not rank very well, many of <br />
these PR distribution companies are very well positioned in <br />
Google, and so too may your release if written well and with <br />
appropriate keywords in mind. <br />
<br />
3. Use Your Tribe. Building a list, or "tribe" as it's being <br />
called these days in web speak, is one of the best possible <br />
ways to Google proof your business. If you already have a <br />
list, that is a list of email addresses generated from your <br />
website where people have given you permission, or "opted-in" <br />
to receive updates, news, or ezines, then you have a direct <br />
line to your target market. If you have a list, you need to <br />
start using it, and marketing it. If you don't have one, <br />
then now's the time to get started! <br />
<br />
4. Start Article Marketing. Like press releases, article <br />
marketing is a great way to generate links to your site. It <br />
is also a great way to position yourself as an expert in your <br />
industry. An article that is well written and distributed to <br />
popular and/or niche article banks can produce some great <br />
exposure for your business. Very popular websites often gather <br />
material for their blogs and ezines from these sites. Getting <br />
your article included on one of these sites could generate <br />
tons of traffic to your Google deprived website. <br />
<br />
5. Join Stuff. Okay, this sounds a little silly, but if you <br />
think about it, joining associations, groups and members only <br />
forums related to your industry is a great way to, a) get <br />
listed in their directories and get found at a place that <br />
people would frequently search for others in your industry <br />
and b) mingle with others in your industry to see what they <br />
are doing to get noticed. <br />
<br />
6. Get Creative. Who is your target market? Where can they <br />
be found? Is there a place that they tend to go online that <br />
you could also go and get noticed? Can you create an affiliate <br />
or referral program around your product in order to have <br />
others promote it for you? Brainstorm some creative marketing <br />
ideas and you may be pleasantly surprised what you come up with. <br />
<br />
The ideas are endless. If you make use of your imagination and <br />
some of these suggestions, you will be ready for whatever fuzzy <br />
animal update Google comes up with next. <br />
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Kelly Sims is Owner and Chief Web Design Nerd at Oomph Studios <br />
Website Design and Branding. If you're looking to create a <br />
website with OOMPH that is easy to manage without technical <br />
knowledge, visit our website and check out our portfolio. If <br />
you like what you see, contact us for a free, no-obligation <br />
web design consultation. <a href="http://oomphwebdesign.ca/" target="_blank">http://oomphwebdesign.ca/</a><br />
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 <br />
 <br />
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          >>>> eBook of the Week <<< <<<<br />
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 <br />
 <br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
    *** If You Speak, Read and Write Chinese... ***<br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
... and are interested in Internet Marketing in China - <br />
The Biggest Market in the world of our time.... <br />
Visit my Brand New WeiBo here today - <br />
<a href="http://weibo.com/itomhua" target="_blank">http://weibo.com/itomhua</a><br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
 <br />
 <br />
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The e*Vision eZine is published by Tom Hua <br />
Copyright (c) 2001 - 2012, all rights reserved. <br />
No portion of this publication may be reproduced <br />
or transmitted without the express written consent <br />
of the publisher or contributing editors and or writers. <br />
<br />
DISCLAIMER: We disclaim any liability for the use of <br />
Any contributed information contained herein.<br />
<br />
I hope you've enjoyed this issue of the e*Vision ezine. <br />
Please let me know if you have any questions, suggestions <br />
or requests.<br />
<br />
All the Best, until next time!<br />
<br />
Tom Hua<br />
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Read ALL Past Issues at ==> <a href="http://ustoday.net/evision/" target="_blank">http://ustoday.net/evision/</a><br />
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