, from Tom Hua - Publisher of e*Vision,
and the co-founder of the World Internet Summit.
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>>> >>> *Unlock* Viral Traffic Streams??? <<< <<<
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Hi ,

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There's a new tool called Traffic Online Expert that will
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*** If You Speak, Read and Write Chinese... ***
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
... and are Experienced in Internet Marketing.
We need to Talk!
Please email me ebusinessbox@gmail.com
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Welcome to this issue of e*Vision! by Tom Hua
(Volume XI - Issue 2011-7-5)
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The e*Vision ezine is specifically focused on the online
marketing of information products. I hope you find the
information presented in The e*Vision ezine valuable,
and that it helps bring you online success.
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Read ALL Past Issues at == http://ustoday.net/evision/
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>>>>>> Featured Article <<<< <<<<
Top Causes For An Internet Business Lost Sale
- by Michael Tasker
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As you seek sales for your internet business from all the
visitors to your websites and blogs, many will take a look
at and read the sales copy for your product. The fact is
the vast majority will not take action and buy for a variety
of reasons, and if you can identify the major objections and
try and rectify them, you will see your sales conversion rate
increase greatly.

The first and biggest reason that your internet business did
not make the sale is because of the near always present belief
of "does it really work?" Your offer may just sound too good
to be true and the general scepticism of people will kick in
and give them a reason for not buying. The use of hyped sales
messages, lack of reassurance and proof that it actually does
what is says will be some major factors to address and overcome.

The second reason is the difficulty in getting would be
customers out of their comfort zone where they believe that
they do not need your product. They are of the opinion that
they are coping okay without having it and it is your challenge
to emphasis the benefits of the product and the consequences of
not getting it. Don't forget that fear can be a greater reason
to act for many people than the prospect of success.

Everyone is sceptical of products being offered that seemingly
contain the answer we have been looking for which conjures the
thought of "I've seen it all before". You have to get around
this by demonstrating clearly that your product is different
in a number of ways and does not have the weaknesses of other
similar products. It can't be a "me too" product. You must
ensure that yours really does offer something different to the
other solutions available.

Two interconnected reasons to overcome are firstly self doubt
which is where the potential customer again finds a reason
not to take action. You have to show that anyone can progress
by using your product as everything is explained in easy steps.
Again social proof is useful here where you can show people
of different ages and capabilities have benefited from its use.
The other reason is procrastination and this can be reduced by
clearly stating what they are missing out on if they don't take
action now and this is an opportunity to work in the fear factor
of not taking action.

The sixth reason is all about the price being asked with the
belief that it is too much to pay.. It is useful here to use
price comparisons of items that can be related to and to
highlight that for the same amount of money, the user can
gain these benefits. Plus, emphasise the cost of missing out
by not getting the product. The final reason is to do with the
perceived notion that it will be too difficult or complicated
for the customer to use or the amount of work that they will
have to do. The simplicity of its use should be highlighted
and the factor that a little effort is required whatever you
do in life, there is no free lunch. Yet by using your product,
that nasty word of work can be reduced to a minimum as it will
save time.

If your internet business is not making the envisaged amount
of sales of its products as you expected, take a look at these
seven common objections and see if you can identify where your
sales copy may be weak in overcoming them or not highlighting
the positives. As you can see, how to sell an info product
takes a little more cunning thought than many imagine.
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If you want to create your own profitable niche internet
based business then the plan I used in the Internet Business
Start Up Kit is also for you. From initial market research to
traffic generation techniques, you will not find a better
step by step guide to lead you through the stages to your
own internet marketing success. Available now at internet
business start up tips http://tinyurl.com/4gbzvlb
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>>>> eBook of the Week <<< <<<
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Get the book with illustrated answers to
your kid's questions about the human body.
Written by a medical expert. Only $17
http://www.ezyebook.com/bodyfacts/
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*** If You Speak, Read and Write Chinese... ***
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
... and are Experienced in Internet Marketing.
We need to Talk!
Please email me ebusinessbox@gmail.com
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=


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The e*Vision eZine is published by Tom Hua
Copyright (c) 2001 - 2011, all rights reserved.
No portion of this publication may be reproduced
or transmitted without the express written consent
of the publisher or contributing editors and or writers.

DISCLAIMER: We disclaim any liability for the use of
Any contributed information contained herein.

I hope you've enjoyed this issue of the e*Vision ezine.
Please let me know if you have any questions, suggestions
or requests.

All the Best, until next time!

Tom Hua
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Read ALL Past Issues at ==> http://ustoday.net/evision/
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