, from Tom Hua - Publisher of e*Vision, <br />
and the co-founder of the World Internet Summit.  <br />
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 <br />
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    *** If You Speak, Read and Write Chinese... ***<br />
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... and are Experienced in Internet Marketing. <br />
We need to Talk! <br />
Please email me <a href="mailto:ebusinessbox@gmail.com">ebusinessbox@gmail.com</a><br />
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 <br />
  <br />
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Welcome to this issue of e*Vision! by Tom Hua<br />
(Volume XI - Issue 2011-4-12)<br />
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The e*Vision ezine is specifically focused on the online <br />
marketing of information products. I hope you find the <br />
information presented in The e*Vision ezine valuable, <br />
and that it helps bring you online success.<br />
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Read ALL Past Issues at == <a href="http://ustoday.net/evision/" target="_blank">http://ustoday.net/evision/</a><br />
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 <br />
 <br />
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             >>>>>> Featured Article <<<< <<<<<br />
    What is a Landing Page Anyway? - by Valentin Dem<br />
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It is so frustrating to spend time and a lot of money on <br />
getting a "Landing Page" developed that is an abysmal flop <br />
and customers click through because of the various problems <br />
with the page, rather than staying on and getting more <br />
information. Make sure that appropriate research on what <br />
it takes to create a successful page is done before ever <br />
tackling the effort to produce one. There are Three Rules <br />
of Successful Landing Pages that new developers need to <br />
understand: <br />
<br />
Rule #1: Appropriate Headline <br />
<br />
One mistake many people make when creating a "Landing Page" <br />
the first time is to write a headline that is irrelevant to <br />
the product or service being promoted -- don't try to be cute <br />
with a gimmicky headline, instead make it appropriate to the <br />
service. Use action words that affect emotional reactions to <br />
get the visitor interested in continuing and use a clean font <br />
that is very easy to read. <br />
<br />
Remember that the heading is what visitors see first when <br />
they get on the site, and there's just a few seconds to <br />
capture their attention where they decide to stay on the <br />
page and learn more, or find a better site that gives the <br />
product information they want. <br />
<br />
Rule #2: Advantages <br />
<br />
Identifying the advantages and benefits of the targeted product <br />
or event are very important. Just don't mix up the features <br />
ofthe product with the advantages, because these are two <br />
different things. Always highlight the benefits on the "Landing <br />
Page" and it's best to put them in bullet form instead of long <br />
paragraphs. <br />
<br />
Remember that if they can't quickly scan the page and quickly <br />
identify the benefits that are important to them, they tend to <br />
leave to find another product or event that gives them what <br />
they want in a glance. <br />
<br />
Rule #3: Be Professional <br />
<br />
Unless the web site is targeted to children, such as tickets <br />
to a children's event, it needs to be very clean and <br />
professional looking. Proofread. Proofread. Proofread. And <br />
then proofread again. Misspelled words indicate a sloppy <br />
organization which turns customers away. Don't use more than <br />
two fonts, more than three colors (which doesn't apply to <br />
pictures), and keep the background clean without a lot of <br />
colors. <br />
<br />
If the "Landing Page" is targeting a product, it's helpful to <br />
put a picture on the product on the page so that the visitor <br />
sees the product they are seeking. A professional page reflects <br />
on the professionalism of the company the visitors are looking <br />
for when seeking a product or service. <br />
<br />
The most important Three Rules of Successful Landing Pages is <br />
to create a page that is interesting to visitors and gets them <br />
to continue on to find out more information or provide contact <br />
information. <br />
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For more information take a look at this site: landing pages. <br />
<a href="http://tinyurl.com/3htpaff" target="_blank">http://tinyurl.com/3htpaff</a><br />
Valentin Dem is a passionate internet marketer who has <br />
created hundreds of articles in print, 12 published e-books <br />
online and 3 revolutionary lead generation software <br />
applications. <br />
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 <br />
 <br />
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          >>>> eBook of the Week <<< <<<<br />
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Learn the signs and treatments of arthritis and<br />
how to manage it. A very common condition<br />
which can affect people of any age.<br />
<a href="http://www.ebizchampions.com/arthritis.htm" target="_blank">http://www.ebizchampions.com/arthritis.htm</a><br />
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 <br />
 <br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
    *** If You Speak, Read and Write Chinese... ***<br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
... and are Experienced in Internet Marketing. <br />
We need to Talk! <br />
Please email me <a href="mailto:ebusinessbox@gmail.com">ebusinessbox@gmail.com</a><br />
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 <br />
 <br />
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The e*Vision eZine is published by Tom Hua <br />
Copyright (c) 2001 - 2011, all rights reserved. <br />
No portion of this publication may be reproduced <br />
or transmitted without the express written consent <br />
of the publisher or contributing editors and or writers. <br />
<br />
DISCLAIMER: We disclaim any liability for the use of <br />
Any contributed information contained herein.<br />
<br />
I hope you've enjoyed this issue of the e*Vision ezine. <br />
Please let me know if you have any questions, suggestions <br />
or requests.<br />
<br />
All the Best, until next time!<br />
<br />
Tom Hua<br />
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Read ALL Past Issues at ==> <a href="http://ustoday.net/evision/" target="_blank">http://ustoday.net/evision/</a><br />
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