, from Tom Hua - Publisher of e*Vision, <br />
and the co-founder of the World Internet Summit. <br />
<br />
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>> The Largest Internet Business Seminar in the World! <<<br />
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<br />
Hi ,<br />
<br />
I am here in London right after our World Internet Summit<br />
2009 UK. This was our 37th event…<br />
<br />
What a blast! Every attendee loved the content we have <br />
delivered within the four days. Many made their First Sale <br />
on the Internet while you were still in the seminar room!<br />
<br />
One lucky person was handed over a check over $47,000 <br />
as the Winner of our famous ‘World Internet Challenge’. <br />
And the figure is still going up as I am typing this <br />
Message… <br />
<br />
, You Could Be The Next!<br />
<br />
<a href="http://ustoday.net/wis.html" target="_blank">http://ustoday.net/wis.html</a><br />
<br />
Since 2004 Brett McFall and I have take WIS events to <br />
17 different countries. It is now the largest Internet <br />
Business Seminar in the world. We teach More people <br />
how to become successful on the Internet through our <br />
Live events Than anyone else in the world.<br />
<br />
Many big Internet Marketers today started their Internet <br />
Businesses as the result of attending one or more of our <br />
Events. <br />
<br />
Our next event is going to be in Perth, Australia in <br />
February 2010, and I can’t wait to see you in Person!<br />
<br />
<a href="http://ustoday.net/wis.html" target="_blank">http://ustoday.net/wis.html</a><br />
<br />
If you are not living in Australia, let me tell you, <br />
it pays to visit my country. Not only will you learn <br />
a great deal of information about Internet Marketing <br />
but also you will simply enjoy the experience of <br />
visiting Australia!   <br />
<br />
See you in 2010!<br />
<br />
<a href="http://ustoday.net/wis.html" target="_blank">http://ustoday.net/wis.html</a><br />
<br />
<br />
To YOUR success!<br />
<br />
Tom Hua<br />
<br />
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 <br />
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Welcome to this issue of e*Vision! by Tom Hua<br />
(Volume IX - Issue 2009-11-17)<br />
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The e*Vision ezine is specifically focused on the online <br />
marketing of information products. I hope you find the <br />
information presented in The e*Vision ezine valuable, <br />
and that it helps bring you online success.<br />
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Read ALL Past Issues at == <a href="http://ustoday.net/evision/" target="_blank">http://ustoday.net/evision/</a><br />
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 <br />
 <br />
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          >>>> >>>> Featured Article <<<< <<<<       <br />
Finding The Best Google Adwords Keywords - by Jackie De Burca<br />
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If I had a pound for every time I saw a Google Adwords account<br />
 stuffed full of broad match keywords, I would be lazing <br />
around on a tropical beach. Before entering into advertising <br />
on Google Adwords it is a must to understand the differences <br />
between the keyword match types as well as the amazing scope <br />
for serious money making long-tail keywords. This system for <br />
finding the best Google Adwords keywords can be applied across <br />
all PPC advertising campaigns on other search engines.<br />
<br />
If you are setting up a new campaign or a brand new account <br />
start with your own website using the Google Search Based <br />
Keyword Tool. This tool is excellent as it scans the content <br />
of your website, picking up keywords and providing data on <br />
monthly searches, competition, suggested pay per click bid <br />
amount, and shows your ad and search share where appropriate. <br />
These will be keywords that are not already in your account so <br />
if you have an existing account it can highlight these ideas.<br />
<br />
This tool can be found at <a href="http://www.google.com/sktool/" target="_blank">http://www.google.com/sktool/</a># - <br />
you need to enter your website name if it is not already there <br />
and you need to be signed into your Google Adwords account to <br />
access the fullest information.<br />
<br />
There are numerous keyword tools available but as this is free <br />
and as it scans your website it is a logical starting point. <br />
There is the option to save the draft keywords and export into <br />
a spreadsheet format. They can also be added directly into your <br />
adwords account, however if doing it this way put them into a <br />
temporary ad group so that they can be split properly later.<br />
<br />
Apart from associating with your website the Search Based Keyword <br />
Tool has a command which is found at the bottom of the page <br />
called "Or see top keywords across all categories". Click on <br />
this blue writing and choose the box at the top of the page which <br />
says "Words or phrase". Here it is best to start with a core <br />
competitive keyword such as "bingo" as then it will come back <br />
with a lot of information.<br />
<br />
Drill further down into important keywords next by using the <br />
Google Insights for Search tool. This gives an expansion of <br />
whatever keyword you enter providing more keyword ideas but <br />
importantly you can see at the same time geographically where <br />
these keywords are most popular. Additionally this tool gives <br />
the historical trends of the keyword currently going back to 2004.<br />
<br />
Google Insights for Search can be found at <br />
<a href="http://www.google.com/insights/search/" target="_blank">http://www.google.com/insights/search/</a># .<br />
When using it for the first search in the filter leave it as <br />
Worldwide as this can supply you with some surprising trends. <br />
Then do the search again but choosing United Kingdom or whatever <br />
territory you wish.<br />
<br />
When you have exhausted the research using these tools, saving <br />
the information on a spreadsheet as you go, then the next step <br />
is to split the keywords into core competitive keywords and <br />
long-tail keywords. Core competitive keywords being the obvious <br />
ones that everyone bids on such as "car insurance" and the long-tail <br />
keywords being more specific versions of these such as "cheap car <br />
insurance london". The reason for doing this is so that when it <br />
comes to allocating budget it is possible to ensure that it will <br />
be done more profitably.<br />
<br />
Next you need to divide them up into related keywords that can be <br />
developed into the ad groups of one particular campaign. So an <br />
insurance company that does many types of insurance will have car <br />
insurance, motor insurance, commercial insurance all as separate <br />
campaigns. In retail it should be according to either brands or <br />
stock type, such as dresses, jeans, shirts etc.<br />
<br />
If you have enough space in the Google Adwords account ideally <br />
there should be a separate campaign for Exact Match keywords, <br />
another one for Phrase Match and another one for a period of time <br />
for Broad Match keywords. The official limit is 25 campaigns within <br />
the account. The reason for doing this is again budget management. <br />
The exact match keyword is the ideal situation as this word or <br />
phrase of words is all the potential customer has typed in, <br />
therefore the keyword and ad text can be 100 percent controlled <br />
to mirror the thought process of the potential customer.<br />
<br />
When campaigns have been set up very well then budget can be <br />
allocated appropriately to long-tail Exact Match keywords and <br />
core competitive Exact Match keywords. The Phrase Match keywords <br />
means that someone has typed in something either before or after <br />
the keyword, which in some cases can be fully relevant to your <br />
products/services but in other cases not. By adding in negative <br />
keywords this can be controlled to some degree. In the case of <br />
Broad Match keywords these can sometimes be dangerous, as this <br />
match type is more of a loose association with the keyword or <br />
phrase you have entered.<br />
<br />
Finally make sure you develop more long-tail keywords by adding <br />
words such as "cheap" at the beginning and end of the keyword <br />
phrase, unless of course this is not appropriate. The same applies <br />
to "online", "buy" and "sale" to name a few. Developing the best <br />
google adwords keywords this way will both save you a lot of <br />
money and increase profits.<br />
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Jackie de Burca wants to help you make more money by <br />
understanding how to find the best google adwords keywords. <br />
Use the google search based keyword tool and google <br />
insights for search as part of this process. <br />
<a href="http://www.cwa-europe.com/paid-search/finding-the-best-google-adwords-keywords/76-17.html" target="_blank">http://www.cwa-europe.com/paid-search/finding-the-best-google-adwords-keywords/76-17.html</a> <br />
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 <br />
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        >>> >>> eBook of the Week <<< <<<<br />
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Get a head-start on your resolutions. The<br />
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<a href="http://www.ebizchampions.com/" target="_blank">http://www.ebizchampions.com/</a><br />
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 <br />
 <br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
   Anyone wishes to learn How to Speak Chinese Fast? <br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
Here is a brand new website where you can learn <br />
How To Speak Chinese Fast with Video Lessons... <br />
==> <a href="http://ispeakchinese.net/" target="_blank">http://ispeakchinese.net/</a><br />
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 <br />
 <br />
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The e*Vision eZine is published by Tom Hua <br />
Copyright (c) 2001 - 2009, all rights reserved. <br />
No portion of this publication may be reproduced <br />
or transmitted without the express written consent <br />
of the publisher or contributing editors and or writers. <br />
<br />
DISCLAIMER: We disclaim any liability for the use of <br />
Any contributed information contained herein.<br />
<br />
I hope you've enjoyed this issue of the e*Vision ezine. <br />
Please let me know if you have any questions, suggestions <br />
or requests.<br />
<br />
All the Best, until next time!<br />
<br />
Tom Hua<br />
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Read ALL Past Issues at ==> <a href="http://ustoday.net/evision/" target="_blank">http://ustoday.net/evision/</a><br />
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