, from Tom Hua - Publisher of e*Vision, <br />
and the co-founder of the World Internet Summit. <br />
<br />
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        >>> >>> Can I see You in London? <<< <<<<br />
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<br />
Hi ,<br />
<br />
How are you? Hope all is well. <br />
<br />
I would like to inform you that I will be one of <br />
the keynote speakers in the Global Internet Seminar <br />
during the 2nd to 5th July 2009 in London, UK. <br />
<br />
I'd love to see you there and share with you my <br />
latest technique and strategy on making money on <br />
the Internet. The enrollment fee is only at £97 <br />
per person. <br />
<br />
In appreciation for being my customer, I want to <br />
invite you and your partner as my COMPLIMENTARY <br />
guests to this semonar.<br />
<br />
However, I am only entitled to 30 tickets so <br />
seats are only on a first come first served basis. <br />
<br />
Register at: <br />
<br />
<a href="http://www.ustoday.net/gisuk.html" target="_blank">http://www.ustoday.net/gisuk.html</a><br />
<br />
<br />
You can only receive your exclusive complimentary <br />
pass by booking through the special link above. <br />
<br />
Global Internet Seminar is an amazing weekend of <br />
transformation - I hope you can take advantage <br />
of this opportunity to catch me and other fellow <br />
speakers LIVE as we reveal our secrets to the <br />
art of making truckloads of money on the internet. <br />
<br />
<a href="http://www.ustoday.net/gisuk.html" target="_blank">http://www.ustoday.net/gisuk.html</a><br />
<br />
<br />
I look forward to see you in London at the <br />
Global Internet Seminar! <br />
<br />
<br />
To Your Success!<br />
<br />
<br />
Tom Hua<br />
<br />
P.S. When you are there, do remember to say 'Hi' <br />
to me if I am too busy answering questions of <br />
the participants. <br />
<br />
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 <br />
  <br />
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Welcome to this issue of e*Vision! by Tom Hua<br />
(Volume IX - Issue 2009-6-23)<br />
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The e*Vision ezine is specifically focused on the online <br />
marketing of information products. I hope you find the <br />
information presented in The e*Vision ezine valuable, <br />
and that it helps bring you online success.<br />
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Read ALL Past Issues at == <a href="http://ustoday.net/evision/" target="_blank">http://ustoday.net/evision/</a><br />
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 <br />
 <br />
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          >>>> >>>> Featured Article <<<< <<<<       <br />
5 Secret Keys to Cut Your Adwords Cost By Upto 95 percent<br />
                    - By Chris Ball<br />
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There are so many people out there claiming to be able to <br />
provide you with ways to make money with Google Adwords and <br />
PPC advertising, but the simple truth is 98 percent of all <br />
people trying to work from home with online income, fail to <br />
even make a single dollar in profit. Most often they end up <br />
spending more on their advertising campaigns that they earn <br />
as an affiliate. This is because they are often paying as <br />
much as 20 times the amount they could for there Google <br />
Adwords. Cutting the cost of your advertising is crucial <br />
to making a profit with affiliate marketing, so if you <br />
want to make a serious online income and work from home, <br />
you need to learn these 5 Secret Keys to low cost Google <br />
Adwords. <br />
<br />
Key 1: Relevance <br />
<br />
When you put together an ad on Adwords one of the key factors <br />
Google uses to determine the price you will pay for that ad <br />
to be places is relevance. If the keywords you have bid on <br />
appear in the ad AND if the site they go to seems to be on <br />
the same subject. Therefore research which keywords are <br />
important for your target market and make sure that you <br />
have one ad for each keyword. As an affiliate you may not <br />
be able to control the sales page, but you can always <br />
create a content rich squeeze page to capture subscriber. <br />
<br />
Key 2: Click Through Rate <br />
<br />
The Click Through Rate (CTR) of your Adwords Ad is monitored <br />
by Google and the amount you pay per click will be determined <br />
by the Click Through Rate. Google has determined that the <br />
CTR is a key factor in how relevant you ad is to the searcher, <br />
so if you get a high click through rate then your Adwords <br />
ad cost will go down by as much as 95 percent! If you find <br />
that Google has set your ad as inactive, it could simply be <br />
because they see it as not relevant. They will simply tell <br />
you to bid more, when in reality all you need to do is reword <br />
the ad. <br />
<br />
Key 3. Experiment with the unusual <br />
<br />
As mentioned in the other keys, Google uses relevance as a <br />
significant key to setting the price of your Adwords ad, and <br />
you can appear above a more expensive ad if Google sees your <br />
ad as more relevant to the audience. It is very common for <br />
a simple change in the wording of and ad in some cases one <br />
word or switching the order of the lines around can make <br />
the Click Through Rate increase 2000 percent. And as the <br />
CTR will very much determine the cost of your Adwords <br />
campaign it is worth experimenting with different ads. <br />
Look at it this way, if you are paying $0.75 per click <br />
for an add, with a CTR of 0.5 percent, but another add <br />
you ran had a CTR of 3.5 percent, then you have increased <br />
your relevance by 700 percent. Google will see this and <br />
will want to keep you high on the page. Therefore you can <br />
now start to lower your maximum bid and see what happens <br />
to your position in the page. It could be that you can cut <br />
your Adwords costs by as much as 50 percent and still stay <br />
at the same level on the page. <br />
<br />
Key 4. Bid on lots of keywords <br />
<br />
One mistake most new Internet Marketers make is that they <br />
bid on a narrow range of keywords, which often happen to <br />
be the same keywords that everyone else in that niche is <br />
bidding on. In order to make Google Adwords super successful <br />
it is important to get those 5 cent clicks. For example: <br />
if you are bidding on the key word "Digital Camera" you <br />
are competing against possibly hundreds of other marketers <br />
and the cost per click will be over $2 a click, but if you <br />
bid on "Nikon D90 digital" the cost is just $0.05, a saving <br />
of 97.5 percent! If you want to make real profits with your <br />
Google Adwords PPC campaigns then you really need those 5 <br />
cent clicks! <br />
<br />
Key 5. Profit from the traffic. <br />
<br />
So far we have been talking about the getting traffic at <br />
the lowest price, and those are vital keys to successful <br />
Adwords campaigns. But if you truly want to work from <br />
home with a successful Internet Marketing business it <br />
is vital that the site you are sending your traffic to <br />
is converting those clicks into sales - either directly <br />
or by capturing their name and email address and then <br />
selling to them later. If you are sending traffic to <br />
an affiliate marketing site then it is vital that you <br />
monitor the conversion rate of the site, but better still <br />
put your own squeeze page up and create your own niche <br />
list. So no matter how successful you are at getting cheap <br />
clicks you must ensure that the value of the site you are <br />
sending them to ensures they become customers. <br />
<br />
There are many thousands of people on the internet trying <br />
to make an online income that will allow them to work from <br />
home, and Google Adwords is for most of them the first <br />
and last place they try. It is not unusual for them to <br />
work for months or even years without making a single <br />
penny of profit. Getting your Adwords campaign right is <br />
about the little things, these 5 keys will guide you <br />
through the process fast. <br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-= <br />
Successful internet marketing is about getting the best <br />
information. <br />
<a href="http://www.hotinfobase.com/maverickmoneymakers/" target="_blank">http://www.hotinfobase.com/maverickmoneymakers/</a><br />
- get the right information. <br />
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=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
   Anyone wishes to learn How to Speak Chinese Fast? <br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
Here is a brand new website where you can learn <br />
How To Speak Chinese Fast with Video Lessons... <br />
==> <a href="http://ispeakchinese.net/" target="_blank">http://ispeakchinese.net/</a><br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
 <br />
 <br />
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The e*Vision eZine is published by Tom Hua <br />
Copyright (c) 2001 - 2009, all rights reserved. <br />
No portion of this publication may be reproduced <br />
or transmitted without the express written consent <br />
of the publisher or contributing editors and or writers. <br />
<br />
DISCLAIMER: We disclaim any liability for the use of <br />
Any contributed information contained herein.<br />
<br />
I hope you've enjoyed this issue of the e*Vision ezine. <br />
Please let me know if you have any questions, suggestions <br />
or requests.<br />
<br />
All the Best, until next time!<br />
<br />
Tom Hua<br />
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Read ALL Past Issues at ==> <a href="http://ustoday.net/evision/" target="_blank">http://ustoday.net/evision/</a><br />
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