, from Tom Hua - Publisher of e*Vision, <br />
and the co-founder of the World Internet Summit. <br />
<br />
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<br />
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<br />
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Welcome to this issue of e*Vision! by Tom Hua<br />
(Volume VIII - Issue 2008-10-21)<br />
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The e*Vision ezine is specifically focused on the online <br />
marketing of information products. I hope you find the <br />
information presented in The e*Vision ezine valuable, <br />
and that it helps bring you online success.<br />
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Read ALL Past Issues at == <a href="http://ustoday.net/evision/" target="_blank">http://ustoday.net/evision/</a><br />
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 <br />
 <br />
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          >>>> >>>> Featured Article <<<< <<<<       <br />
Google's PPC Boom good news for BT - by Caitlin Joel Smythe<br />
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Google's share price soared late on Friday, up a miraculous <br />
25 per cent from its low point of the day, as online earnings <br />
proved resilient against suffering global advertising markets. <br />
Their profit rose 26 per cent, to 1.35 billion US Dollars, <br />
which is significantly higher than what analysts predicted, <br />
and their sales jumped a whopping 31 per cent, to 5.54 billion <br />
US Dollars. <br />
<br />
Google executives forecast that their "pay per click" service <br />
-- arguably Google's most robust revenue- generating sector <br />
-- would best negotiate the first backlash of the recession, <br />
in which a number of businesses chose to cut marketing costs <br />
as a misguided ‘precaution' against economic uncertainty. <br />
However, pay per click ads appeal to advertisers because they <br />
reach the top layer of customers ready to buy; the results can <br />
be measured; and those who pay can adapt their campaigns <br />
depending on the depths they are willing to take their <br />
products to -- according to Google executives. <br />
<br />
"As marketing budgets are being squeezed, targeted ads are <br />
becoming more valuable to advertisers," said Eric Schmidt, <br />
chief executive. He added that Google was benefitting in the <br />
downturn as consumers turned to search engines to research <br />
for bargains -- a phenomenon that Google executives called <br />
"the Wal-Mart effect", which refers to a whole range of <br />
economic impacts resulting from Wal-Mart's business choices <br />
throughout its 40-year reign in the US. Google's performance <br />
in 2008 suggests it could end the year on a strong note in <br />
spite of a general downturn in consumer spending in the US. <br />
<br />
Another service stands behind pay per click advertising in <br />
the form of behavioural targeting, which seeks to match <br />
users to categories online by looking at domains, search <br />
queries or keywords on the page visited in real time, thus <br />
serving ads that are effective and applicable so that <br />
advertisers know who is looking at their pages. <br />
<br />
Firms such as <a href="http://www.nebuad.com/solutions/" target="_blank">http://www.nebuad.com/solutions/</a> and <br />
<a href="http://www.nebuad.com/solutions/" target="_blank">http://www.nebuad.com/solutions/</a> are hard at work testing <br />
and perfecting their ad-serving platforms, reaching out <br />
not just to a sector of searchers who are ready to buy <br />
products and services online, but to all demographics <br />
that exhibit quantifiable search characteristics. Of <br />
course, none of the information is stored, and it's all <br />
performed in real time. Most importantly, online ad-serving <br />
platforms work on an <br />
<a href="http://webwise.phorm.com/opt_in_or_out.php" target="_blank">http://webwise.phorm.com/opt_in_or_out.php</a> <br />
basis. <br />
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We're solution-based search marketers, committed to <br />
bringing clients sustainable ROI through effective <br />
search engine marketing, optimisation and conversion <br />
tactics. Search marketing is like designing motorway <br />
access to your company's front door. By implementing <br />
our measurable and honest optimisation and advertising <br />
strategies, you are investing in a simple solution to <br />
he complex challenge of building your brand, managing <br />
your reputation, and effectively marketing your products <br />
and services online. Caitlin Joel Smythe may be <br />
contacted at <a href="http://www.mvi.co.za" target="_blank">http://www.mvi.co.za</a><br />
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 <br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
   Anyone wishes to learn How to Speak Chinese Fast? <br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
Here is a brand new website where you can learn <br />
How To Speak Chinese Fast with Video Lessons... <br />
==> <a href="http://ispeakchinese.net/" target="_blank">http://ispeakchinese.net/</a><br />
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 <br />
 <br />
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The e*Vision eZine is published by Tom Hua <br />
Copyright (c) 2001 - 2008, all rights reserved. <br />
No portion of this publication may be reproduced <br />
or transmitted without the express written consent <br />
of the publisher or contributing editors and or writers. <br />
<br />
DISCLAIMER: We disclaim any liability for the use of <br />
Any contributed information contained herein.<br />
<br />
I hope you've enjoyed this issue of the e*Vision ezine. <br />
Please let me know if you have any questions, suggestions <br />
or requests.<br />
<br />
All the Best, until next time!<br />
<br />
Tom Hua<br />
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Read ALL Past Issues at ==> <a href="http://ustoday.net/evision/" target="_blank">http://ustoday.net/evision/</a><br />
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