, from Tom Hua - Publisher of e*Vision,
and the co-founder of the World Internet Summit.
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>>> >>> Interview with Michael Gerber <<< <<<
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Hi ,
You may remember Gen Yan-Colebourn from a recent
newsletter. She's written a new eBook "How to Start
a Business with No Capital" and she prepared for us
the Special Report "5 Top Business Secrets".?nbsp;
http://www.start-up-a-business.com
The eminent author and guru of small business, Michael
E. Gerber was interested in Gen's work and invited her
to be a guest at his conference for Entrepreneurs in
San Diego, just this weekend. You may know Michael Gerber
from his books "The E Myth", "The E Myth Revisited" and?br>
"E Myth Mastery". Michael is the foremost expert in the
area of small business as he invented turnkey systems
for small business to allow them to leverage off systems
for exponential growth. What Ray Kroc did for MacDonald's,
Michael Gerber's done for small business.
?br>
If you’d like to view his books and audio books, Go here
https://itdr.infusionsoft.com/go/itdr_shop/gen/
?br>
What Gen had noticed was so many people are so trapped
in jobs they don’t like and they commute for hours to do
something for 8 hours that is just not them.?There are
so many people who want to start a business but don’t
know how.?So, the guide book to business was born, to
provide a simple, practical, no nonsense guide.
?br>
One of the important topics in Gen’s book is to make sure
you do not fall in the trap of creating a job for yourself.
People in business, must create an asset ?something of
value that they can sell or replicate, otherwise you’ll e
nd up just doing a job all over again.?nbsp;
?br>
Gen asked Michael Gerber about this very issue. So many
people are burnt out and their businesses fail because they
are just “doin?it, doin?it, doin?it? and work or your
business no longer has meaning.?br>
?br>
Go here ?nbsp;
http://www.start-up-a-business.com/subscriberdownloads.aspx
to take you to the audio of the interview.
?br>
Michael shares his invaluable insight on:?br>
?br>
* Is there a magic bullet for small business??br>
* Everyone has the capability to become an entrepreneur?br>
* Business is just a collection of systems
* Michael Gerber's thoughts on what to do if you're just
"doin' it, doin' it, doin' it"?There is a way out so
you do build a business
* A business becomes a valuable asset only when you've
moved from being a practice to something that produces
the service or the product without you working in it.
* The 7 disciplines of building a world class business
* Why some business owners do not move on to become
entrepreneurs
* Michael's own story of how he built his business with
no money formarketing. All he had was imagination and
persistence
* The marketing plan, client fulfillment plan, lead
generation and lead conversion plans?br>
?br>
Go here ?nbsp;
http://www.start-up-a-business.com/subscriberdownloads.aspx
to take you to the audio of the interview.?br>
?br>
I hope you are able to use in your business, this invaluable
knowledge.?Gerber’s thoughts are a further refinement on
the simple and straight forward process I describe in my
eBook ‘How to Start a business with no Capital. Be your own
Boss ?7 Steps to Success!?www.Start-up-a-business.com.
?br>
The interview was full of excellent information and is
too much to handle in one newsletter.?So, if you want
to know more from the guru of small business, sign up to
GenBizAlerts on http://www.start-up-a-business.com
.?nbsp;
Gen will be sharing more of Gerber’s specialized knowledge
in her newsletters.
?br>
Here are some of the future topics Gen discussed with Gerber:
?br>
* Client conversion - what to do when prospects are not
converting to customers
?br>
* Being an Entrepreneur requires a great idea?br>
* The Steps from Great Idea to building operational systems?br>
* The 4 "personalities" of the Entrepreneur?br>
* The 2 essential criteria for a great idea to be successful.?br>
?br>
We are proud to share Michael Gerber's thoughts with you
and we hope you can incorporate his practical ideas into
your business.
?br>
To YOUR Success,
Tom Hua
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=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
Anyone wishes to learn How to Speak Chinese Fast?
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
Here is a brand new website where you can learn
How To Speak Chinese Fast with Video Lessons...
==> http://ispeakchinese.net/
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
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Welcome to this issue of e*Vision! by Tom Hua
(Volume VIII - Issue 2008-09-09)
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The e*Vision ezine is specifically focused on the online
marketing of information products. I hope you find the
information presented in The e*Vision ezine valuable,
and that it helps bring you online success.
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Read ALL Past Issues at == http://ustoday.net/evision/
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>>>> >>>> Featured Article <<<< <<<<
How To Build A Fast Opt-in List In 7 Steps - by Westly Lager
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If you have been in internet marketing for long, you should
know that one of the essentials to success is building your
own list. Whether you are selling your own products, selling
on eBay, affiliate marketing, network marketing, or anything
else online, you must have your own list.
Why? Just as in the offline world, people buy based on
relationships. They buy online at a specific store or have
their haircut by a specific stylist because of the relationship.
The relationship contains a certain amount of trust which
helps people feel comfortable purchasing.
Unless your customer is simply desperate or you have written
the best sales letter in the whole world, you will not sell
most visitors on their first visit to your web site. But once
they get to know you, and they have seen your web site a few
times, and they have read a few letters from you, they may
buy from you.
As they are exposed to you and your name and your product
several times, their trust level goes up. Once it is high
enough for them to buy from you, you must be able to communicate
with them again. Without a list, it is hit-or-miss. They might
click on your PPC link again, but then you pay for it again.
But if they are on your list, you can email them once a week
or once a month, so they don't forget who you are when they
are ready to buy.
So what are the seven steps to building a list online fast?
Step 1: You must create a landing page or squeeze page on
your web site where they can send you their contact information.
Make this form really easy to use, and give them some incentive
to use it. For example, offer them a free newsletter, ecourse,
ebook, or sample if they opt-in to your list.
Step 2: You must subscribe to an auto responder service so
you can send them automated responses and follow-up letters.
You may think you can do it easily enough, but once you have
a few hundred names on your list, it will become a nightmare.
A good auto responder service can be purchased for about 20
dollars a month, and it is well worth it.
Step 3: You must drive traffic to your web site. It should
be good, quality traffic that has the same general demographic
as your typical customer. PPC is good for this, just be sure
you choose your keywords carefully. If you are selling
specialized ammo, you don't want to pay for all types of
clicks in the ammunition arena--bid on specialized words.
Write articles about your area of expertise and the subject
of your web site and submit them to the online article
directories. Partner with non competing businesses that sell
to a similar clientele. For example, if you are a dog trainer,
you might partner with a veterinarian. You are not competing
with them directly, but you can both benefit by getting to
know the others' customers.
Step 4: You must send the subscribers strong, informative,
useful emails. They will not open your emails for long if
they are not getting value from them. Do not be afraid to
give away good stuff in your emails. You may be thinking
that you usually charge for what you are giving away for
free, but if it brings you new business online, it is well
worth it.
Step 5: Make sure that every contact you have online with
a potential customer gives them an opportunity to opt-in
to your list. Your web site, all your emails, anything you
mail out via the postal service, should all have a way for
them to get on your list.
Step 6: Mail regularly---at least once per month, or twice
per month. Always use the same return address or "from" name.
Spam is such a nuisance these days, so people must recognize
you to open your mail. And by the way, never, ever send your
list junk. If it has no immediate value to them in your area
of expertise, do not send it.
Step 7: Keep the big picture in mind. You are not building
the list for the sake of building a huge list. You are
building a list with the ultimate purpose of making new
relationships online that may translate into business on
down the road. It is far better to grow a small list and
develop a strong relationship with the people on it, than
to grow a big list with no relationship.
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Westly Lager is a success mentor and coach helping teach
people how to work online. With Westly's experience and
expertise you can't go wrong. See how Westly can help you
today by visiting http://myabundantlivingsystem.org
also
check out https://www.webwire.com/ViewPressRel.asp?aId=73959
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>>> >>> eBook of the Week <<< <<<
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
Organize your life so you have the best
lifestyle, work environment and keep your
family happy. Yes, you can have it all!
http://www.ebizchampions.com/yourlife.htm
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
Anyone wishes to learn How to Speak Chinese Fast?
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
Here is a brand new website where you can learn
How To Speak Chinese Fast with Video Lessons...
==> http://ispeakchinese.net/
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
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The e*Vision eZine is published by Tom Hua
Copyright (c) 2001 - 2008, all rights reserved.
No portion of this publication may be reproduced
or transmitted without the express written consent
of the publisher or contributing editors and or writers.
DISCLAIMER: We disclaim any liability for the use of
Any contributed information contained herein.
I hope you've enjoyed this issue of the e*Vision ezine.
Please let me know if you have any questions, suggestions
or requests.
All the Best, until next time!
Tom Hua
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Read ALL Past Issues at ==> http://ustoday.net/evision/
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?br>