, from Tom Hua - Publisher of e*Vision,
and the co-founder of the World Internet Summit.

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>>> >>> Interview with Michael Gerber <<< <<<
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Hi , 

You may remember Gen Yan-Colebourn from a recent 
newsletter. She's written a new eBook "How to Start 
a Business with No Capital" and she prepared for us 
the Special Report "5 Top Business Secrets".?nbsp;
http://www.start-up-a-business.com

The eminent author and guru of small business, Michael 
E. Gerber was interested in Gen's work and invited her 
to be a guest at his conference for Entrepreneurs in 
San Diego, just this weekend. You may know Michael Gerber 
from his books "The E Myth", "The E Myth Revisited" and?br> "E Myth Mastery". Michael is the foremost expert in the 
area of small business as he invented turnkey systems 
for small business to allow them to leverage off systems 
for exponential growth. What Ray Kroc did for MacDonald's, 
Michael Gerber's done for small business.
?br> If you’d like to view his books and audio books, Go here 
https://itdr.infusionsoft.com/go/itdr_shop/gen/
?br> What Gen had noticed was so many people are so trapped 
in jobs they don’t like and they commute for hours to do 
something for 8 hours that is just not them.?There are 
so many people who want to start a business but don’t 
know how.?So, the guide book to business was born, to 
provide a simple, practical, no nonsense guide. 
?br> One of the important topics in Gen’s book is to make sure 
you do not fall in the trap of creating a job for yourself. 
People in business, must create an asset ?something of 
value that they can sell or replicate, otherwise you’ll e
nd up just doing a job all over again.?nbsp;
?br> Gen asked Michael Gerber about this very issue. So many 
people are burnt out and their businesses fail because they 
are just “doin?it, doin?it, doin?it? and work or your 
business no longer has meaning.?br> ?br> Go here ?nbsp;
http://www.start-up-a-business.com/subscriberdownloads.aspx
to take you to the audio of the interview.
?br> Michael shares his invaluable insight on:?br> ?br> * Is there a magic bullet for small business??br> * Everyone has the capability to become an entrepreneur?br> * Business is just a collection of systems
* Michael Gerber's thoughts on what to do if you're just 
"doin' it, doin' it, doin' it"?There is a way out so 
you do build a business
* A business becomes a valuable asset only when you've 
moved from being a practice to something that produces 
the service or the product without you working in it.
* The 7 disciplines of building a world class business
* Why some business owners do not move on to become 
entrepreneurs
* Michael's own story of how he built his business with 
no money formarketing. All he had was imagination and 
persistence
* The marketing plan, client fulfillment plan, lead 
generation and lead conversion plans?br> ?br> Go here ?nbsp;
http://www.start-up-a-business.com/subscriberdownloads.aspx
to take you to the audio of the interview.?br> ?br> I hope you are able to use in your business, this invaluable 
knowledge.?Gerber’s thoughts are a further refinement on 
the simple and straight forward process I describe in my 
eBook ‘How to Start a business with no Capital. Be your own 
Boss ?7 Steps to Success!?www.Start-up-a-business.com.
?br> The interview was full of excellent information and is 
too much to handle in one newsletter.?So, if you want 
to know more from the guru of small business, sign up to 
GenBizAlerts on http://www.start-up-a-business.com .?nbsp;
Gen will be sharing more of Gerber’s specialized knowledge 
in her newsletters.
?br> Here are some of the future topics Gen discussed with Gerber:
?br> * Client conversion - what to do when prospects are not 
converting to customers
?br> * Being an Entrepreneur requires a great idea?br> * The Steps from Great Idea to building operational systems?br> * The 4 "personalities" of the Entrepreneur?br> * The 2 essential criteria for a great idea to be successful.?br> ?br> We are proud to share Michael Gerber's thoughts with you 
and we hope you can incorporate his practical ideas into 
your business.

?br> To YOUR Success,

Tom Hua
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Anyone wishes to learn How to Speak Chinese Fast? 
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
Here is a brand new website where you can learn 
How To Speak Chinese Fast with Video Lessons... 
==> http://ispeakchinese.net/
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Welcome to this issue of e*Vision! by Tom Hua
(Volume VIII - Issue 2008-09-09)
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The e*Vision ezine is specifically focused on the online 
marketing of information products. I hope you find the 
information presented in The e*Vision ezine valuable, 
and that it helps bring you online success.
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Read ALL Past Issues at == http://ustoday.net/evision/
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>>>> >>>> Featured Article <<<< <<<< 
How To Build A Fast Opt-in List In 7 Steps - by Westly Lager
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If you have been in internet marketing for long, you should 
know that one of the essentials to success is building your 
own list. Whether you are selling your own products, selling 
on eBay, affiliate marketing, network marketing, or anything 
else online, you must have your own list. 

Why? Just as in the offline world, people buy based on 
relationships. They buy online at a specific store or have 
their haircut by a specific stylist because of the relationship. 
The relationship contains a certain amount of trust which 
helps people feel comfortable purchasing. 

Unless your customer is simply desperate or you have written 
the best sales letter in the whole world, you will not sell 
most visitors on their first visit to your web site. But once 
they get to know you, and they have seen your web site a few 
times, and they have read a few letters from you, they may 
buy from you. 

As they are exposed to you and your name and your product 
several times, their trust level goes up. Once it is high 
enough for them to buy from you, you must be able to communicate 
with them again. Without a list, it is hit-or-miss. They might 
click on your PPC link again, but then you pay for it again. 
But if they are on your list, you can email them once a week 
or once a month, so they don't forget who you are when they 
are ready to buy. 

So what are the seven steps to building a list online fast? 

Step 1: You must create a landing page or squeeze page on 
your web site where they can send you their contact information. 
Make this form really easy to use, and give them some incentive 
to use it. For example, offer them a free newsletter, ecourse, 
ebook, or sample if they opt-in to your list. 

Step 2: You must subscribe to an auto responder service so 
you can send them automated responses and follow-up letters. 
You may think you can do it easily enough, but once you have 
a few hundred names on your list, it will become a nightmare. 
A good auto responder service can be purchased for about 20 
dollars a month, and it is well worth it. 

Step 3: You must drive traffic to your web site. It should 
be good, quality traffic that has the same general demographic 
as your typical customer. PPC is good for this, just be sure 
you choose your keywords carefully. If you are selling 
specialized ammo, you don't want to pay for all types of 
clicks in the ammunition arena--bid on specialized words. 
Write articles about your area of expertise and the subject 
of your web site and submit them to the online article 
directories. Partner with non competing businesses that sell 
to a similar clientele. For example, if you are a dog trainer, 
you might partner with a veterinarian. You are not competing 
with them directly, but you can both benefit by getting to 
know the others' customers. 

Step 4: You must send the subscribers strong, informative, 
useful emails. They will not open your emails for long if 
they are not getting value from them. Do not be afraid to 
give away good stuff in your emails. You may be thinking 
that you usually charge for what you are giving away for 
free, but if it brings you new business online, it is well 
worth it. 

Step 5: Make sure that every contact you have online with 
a potential customer gives them an opportunity to opt-in 
to your list. Your web site, all your emails, anything you 
mail out via the postal service, should all have a way for 
them to get on your list. 

Step 6: Mail regularly---at least once per month, or twice 
per month. Always use the same return address or "from" name. 
Spam is such a nuisance these days, so people must recognize 
you to open your mail. And by the way, never, ever send your 
list junk. If it has no immediate value to them in your area 
of expertise, do not send it. 

Step 7: Keep the big picture in mind. You are not building 
the list for the sake of building a huge list. You are 
building a list with the ultimate purpose of making new 
relationships online that may translate into business on 
down the road. It is far better to grow a small list and 
develop a strong relationship with the people on it, than 
to grow a big list with no relationship.
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Westly Lager is a success mentor and coach helping teach 
people how to work online. With Westly's experience and 
expertise you can't go wrong. See how Westly can help you 
today by visiting http://myabundantlivingsystem.org also 
check out https://www.webwire.com/ViewPressRel.asp?aId=73959
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>>> >>> eBook of the Week <<< <<<
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Organize your life so you have the best
lifestyle, work environment and keep your
family happy. Yes, you can have it all!
http://www.ebizchampions.com/yourlife.htm
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=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
Anyone wishes to learn How to Speak Chinese Fast? 
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
Here is a brand new website where you can learn 
How To Speak Chinese Fast with Video Lessons... 
==> http://ispeakchinese.net/
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=


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The e*Vision eZine is published by Tom Hua 
Copyright (c) 2001 - 2008, all rights reserved. 
No portion of this publication may be reproduced 
or transmitted without the express written consent 
of the publisher or contributing editors and or writers. 

DISCLAIMER: We disclaim any liability for the use of 
Any contributed information contained herein.

I hope you've enjoyed this issue of the e*Vision ezine. 
Please let me know if you have any questions, suggestions 
or requests.

All the Best, until next time!

Tom Hua
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Read ALL Past Issues at ==> http://ustoday.net/evision/
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=?br> ?br>