, from Tom Hua - Publisher of e*Vision, <br />
and the co-founder of the World Internet Summit. <br />
  <br />
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           >>> >>> Can Armand do it? <<< <<<<br />
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<br />
Hi , <br />
<br />
Can Armand Morin really pull off the famous <br />
"Internet Challenge" LIVE from the floor of <br />
World Internet Summit 2008 USA?<br />
<br />
<a href="http://www.worldinternetblog.com" target="_blank">http://www.worldinternetblog.com</a><br />
<br />
Only the people in the audience, here in Dallas, <br />
Texas will get to see every single step of the <br />
procedure LIVE on stage.<br />
<br />
And I can tell you he's got his eye on beating <br />
Stephen Pierce's record of $100,000 in 4 days.<br />
<br />
There are only few seats left. Decide now to be <br />
there to see how it's done.<br />
<br />
<a href="http://www.worldinternetblog.com" target="_blank">http://www.worldinternetblog.com</a><br />
<br />
<br />
<br />
To YOUR Success,<br />
<br />
Tom Hua<br />
<br />
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 <br />
 <br />
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Anyone wishes to learn Speaking Chinese Fast and F.ree? <br />
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Here is a brand new website where you can learn <br />
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 <br />
 <br />
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Welcome to this issue of e*Vision! by Tom Hua<br />
(Volume VIII - Issue 2008-05-20)<br />
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The e*Vision ezine is specifically focused on the online <br />
marketing of information products. I hope you find the <br />
information presented in The e*Vision ezine valuable, <br />
and that it helps bring you online success.<br />
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Read ALL Past Issues at == <a href="http://ustoday.net/evision/" target="_blank">http://ustoday.net/evision/</a><br />
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 <br />
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            >>>> >>>> Featured Article <<<< <<<<      <br />
9 Characteristics of a "Sticky" Web Site That Keeps <br />
Your Visitors Coming Back For More - by Dean Mercado<br />
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It's one thing to drive traffic to your web site once, it's <br />
quite another to get those visitors to come back . . . let <br />
alone come back often. <br />
<br />
Think about it, you get invited to a friend's house for a <br />
little get together. How would you feel if all they did was <br />
talk about themselves all night? Probably pretty bored and <br />
maybe even a tad bit annoyed . . . right? Let alone be <br />
motivated enough to attend their next gathering. So why is <br />
it then that so many web sites out there do precisely that? <br />
They focus on me, me, me and not enough on the people who <br />
really matter . . . their target market. <br />
<br />
And here's a little secret for you. Your target market <br />
doesn't care that much about you to sit their and listen <br />
to you go on and on about yourself. Their main concern is <br />
themselves and what you can do for them. <br />
<br />
So let me ask you, is your web site all about you or is it <br />
all about adding value to your target market? Does your web <br />
site pass the "stickiness" test? In other words, do your <br />
visitors keep coming back? If so why? These are all serious <br />
questions that any small business with a web site needs to <br />
answer. <br />
<br />
In order to answer questions like these, it's important for <br />
us to discover what exactly makes a web site sticky in the <br />
first place. Well a great way to explore this concept is with <br />
an ad-hoc case study. So for me, I sat down with a pen and <br />
paper and just brainstormed a few different web sites that <br />
I frequented often. Who were they? And why did I keep going <br />
back? Let's take a look at one of those web sites, Amazon.com. <br />
First off, I realized that I visit that site quite often, <br />
usually several times a week. Now the big question was why. <br />
So here's what I came up with . . . 9 characteristics that <br />
made their web site sticky for me and kept me, the visitor, <br />
coming back for more: <br />
<br />
1. They feed my insatiable appetite for what they offer . . . <br />
books . . . and they've got a phenomenal selection 2. They fuel <br />
my desire to consume more books by emailing me occasionally <br />
new recommendations based on my purchasing history 3. They <br />
make it easy for me to find out what's new in the subjects <br />
as well as authors I'm interested in 4. I can express my <br />
opinions by both rating and reviewing books on their web site <br />
5. They peak my curiosity by making me wonder what books <br />
they're going to recommend for me each time I visit their <br />
web site 6. They personalize my experience by using my name <br />
on their web site and customizing the home page I see based <br />
on my preferences 7. They create a sense of community by <br />
allowing me to connect with other like-minded people as <br />
"friends" 8. They feed my ego by allowing me to position <br />
myself as an expert in any subject matter I choose by creating <br />
"Listmania!" lists and "So you'd like to . . . " guides <br />
9. And lastly, they allow me to help others make great <br />
decisions by rating and reviewing books, creating "Listmania!" <br />
lists and writing those "So you'd like to . . . " guides <br />
<br />
Now just to place some perspective on this exercise, I do <br />
understand that Amazon.com has a bit more money to spend on <br />
their web site than your typical small business; however there <br />
is still a lot we can learn from great web sites such as theirs. <br />
And not all of the greatness that their web site brings to the <br />
table cost big bucks. So take a closer look and see if there <br />
are any concepts you can learn from and model on your web site. <br />
<br />
Also it's important to consider what your target market would <br />
want from your web site. Maybe it's all 9 of the characteristics <br />
I've shared . . . maybe it's additional characteristics that <br />
didn't show up in my ad-hoc Amazon.com case study. The best <br />
way to find out is to just ask your target market. Additionally, <br />
find out what web sites they frequent and why. You may be <br />
surprised at what you find out. <br />
<br />
So in closing, I sincerely believe you will find that the more <br />
you continually look for ways to make your visitor's experience <br />
a dynamic one, the more likely they will come back . . . over <br />
and over again. And the more they come back, the more likely <br />
they are to buy. <br />
<br />
© 2007 Online Marketing Muscle -- All Rights Reserved. <br />
<br />
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Dean Mercado may be contacted at <br />
<a href="http://www.OnlineMarketingMuscle.com" target="_blank">http://www.OnlineMarketingMuscle.com</a> <br />
<a href="mailto:Info@OnlineMarketingMuscle.com">Info@OnlineMarketingMuscle.com</a><br />
Liked this article? -- Then you won’t want to miss Long <br />
Island-based marketing consultant, coach, and entrepreneur <br />
Dean Mercado’s highly acclaimed marketing blog <br />
'The Motivational Marketer’s Journal'. Additionally, <br />
for even more small business marketing and success tips, <br />
sample the latest edition of his FREE marketing tips <br />
newsletter the 'Marketing Minute', -- a weekly multimedia <br />
e-zine designed to give you a jolt of marketing wisdom in <br />
less than 5 minutes. <br />
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 <br />
 <br />
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        >>> >>> eBook of the Week <<< <<<<br />
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Get the facts about Rheumatoid Arthritis.<br />
The stealthy, crippling disease. Protect<br />
and help yourself and your family. $17!<br />
<a href="http://www.ebizchampions.com/arthritis.htm" target="_blank">http://www.ebizchampions.com/arthritis.htm</a><br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
 <br />
 <br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
Anyone wishes to learn Speaking Chinese Fast and F.ree? <br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
Here is a brand new website where you can learn <br />
How To Speak Chinese with video... <br />
Try it now. It is f.ree and it is Fun!<br />
==> <a href="http://ispeakchinese.net/" target="_blank">http://ispeakchinese.net/</a><br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
 <br />
 <br />
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The e*Vision eZine is published by Tom Hua <br />
Copyright (c) 2001 - 2008, all rights reserved. <br />
No portion of this publication may be reproduced <br />
or transmitted without the express written consent <br />
of the publisher or contributing editors and or writers. <br />
<br />
DISCLAIMER: We disclaim any liability for the use of <br />
Any contributed information contained herein.<br />
<br />
I hope you've enjoyed this issue of the e*Vision ezine. <br />
Please let me know if you have any questions, suggestions <br />
or requests.<br />
<br />
All the Best, until next time!<br />
<br />
Tom Hua<br />
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Read ALL Past Issues at ==> <a href="http://ustoday.net/evision/" target="_blank">http://ustoday.net/evision/</a><br />
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