, from Tom Hua - Publisher of e*Vision, <br />
and the co-founder of the World Internet Summit. <br />
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 <br />
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Welcome to this issue of e*Vision! by Tom Hua<br />
(Volume VII - Issue 2007-12-18)<br />
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The e*Vision ezine is specifically focused on the online <br />
marketing of information products. I hope you find the <br />
information presented in The e*Vision ezine valuable, <br />
and that it helps bring you online success.<br />
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Read ALL Past Issues at == <a href="http://ustoday.net/evision/" target="_blank">http://ustoday.net/evision/</a><br />
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 <br />
 <br />
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            >>>> >>>> Featured Article <<<< <<<<      <br />
     Web 2.0 Marketing Terms Explained - By DAVID SKUL<br />
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<br />
If you want to master Web 2.0 marketing, you'll have to get <br />
comfortable with lingo. And I can assure you, there's a lot <br />
of lingo. This article explains some of the terms you will <br />
most commonly come across as you explore the possibilities <br />
of marketing your product or website via Web 2.0 methods. <br />
<br />
Blog -- A blog is a website that provides news on a specific <br />
topic subject. Blogs are publishing systems that allow <br />
ordinary people to post, or publish, content without typical <br />
web publishing knowledge. Entries are posted in reverse <br />
chronological order and readers are allowed to leave comments <br />
for each post. <br />
<br />
The Long Tail -- A marketing phrase coined in 2004 by Chris <br />
Anderson in Wired magazine which refers to the emerging <br />
"less is more" scenario in business. The web is opening up <br />
niches that might not otherwise be served by bigger companies. <br />
<br />
Participation -- A defining feature of any Web 2.0 website <br />
is its openness to user participation. For example, a user <br />
can participate in a blog by leaving a comment, or <br />
participate in a wiki by editing a page. From a marketing <br />
point of view, this participation can create exposure for <br />
a product or website. <br />
<br />
Social media optimization -- This is perhaps the most <br />
exciting part of Web 2.0 marketing. Nobody "owns" the <br />
field so there's still plenty of opportunity if you're <br />
willing to experiement--and make mistakes. Social media <br />
sites are, for the most part, social networking sites <br />
(FaceBook, MySpace) and social bookmarking sites (Digg, <br />
Reddit, Delicious). Social media optimization simply <br />
refers to the tools and techniques you can use to boost <br />
the popularity of your website using social networking <br />
sites, bookmarking sites and online communities. <br />
<br />
Viral marketing -- Viral marketing is the promotion of a <br />
product through word of mouth. It is also known as buzz <br />
marketing and has taken on a new form with the advent <br />
of Web 2.0. The participative nature of the internet <br />
today allows for excitement and "buzz" about a product <br />
to spread fast. Hence, viral marketing a very popular <br />
technique among companies. <br />
<br />
Wiki -- A wiki is software that allows a number of users <br />
to create, edit and link web pages. The most famous example <br />
of a wiki is Wikipedia, which is completed user generated. <br />
<br />
As mentioned, perhaps the hardest term of all to define is <br />
Web 2.0 itself. However, most agree that Web 2.0 defines <br />
the internet as a platform where developers build applications <br />
uniquely tailored for the internet, rather than the internet <br />
having to adapt to suit the features of applications. <br />
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If you would like to read other articles and watch <br />
videos on topics like this one, you can join us at <br />
<a href="http://www.relativitycorp.com" target="_blank">http://www.relativitycorp.com</a> . We have tons of <br />
resources on Web 2.0 Marketing written by David C <br />
Skul CEO and Frank J Klein CIO. You can also sign up <br />
to get information in you email in box weekly at the <br />
site as well. Come by and engage in our community and <br />
leave comments on our blog. We look forward to seeing <br />
you soon.<br />
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        My company can help YOU to Stand Out! <br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
Global Domain ==> <a href="http://ikeys.net" target="_blank">http://ikeys.net</a> <br />
Web Hosting ==> <a href="http://hostingbay.net" target="_blank">http://hostingbay.net</a><br />
Professional Web Development, Programming, .NET project, <br />
Webmaster Services, And much more… find out what we can <br />
do for YOU today ==> <a href="http://webay.com.au" target="_blank">http://webay.com.au</a><br />
==> <a href="http://webay.com.au/html/service.html" target="_blank">http://webay.com.au/html/service.html</a><br />
==> <a href="http://software.bodait.com" target="_blank">http://software.bodait.com</a><br />
==> <a href="http://web.bodait.com" target="_blank">http://web.bodait.com</a><br />
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 <br />
 <br />
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The e*Vision eZine is published by Tom Hua <br />
Copyright (c) 2001 - 2007, all rights reserved. <br />
No portion of this publication may be reproduced <br />
or transmitted without the express written consent <br />
of the publisher or contributing editors and or writers. <br />
<br />
DISCLAIMER: We disclaim any liability for the use of <br />
Any contributed information contained herein.<br />
<br />
I hope you've enjoyed this issue of the e*Vision ezine. <br />
Please let me know if you have any questions, suggestions <br />
or requests.<br />
<br />
All the Best, until next time!<br />
<br />
Tom Hua<br />
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Read ALL Past Issues at ==> <a href="http://ustoday.net/evision/" target="_blank">http://ustoday.net/evision/</a><br />
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