, from Tom Hua - Publisher of e*Vision, <br />
and the co-founder of the World Internet Summit. <br />
  <br />
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          >>> >>> Expired domain secret... <<< <<< <br />
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Hi , <br />
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<br />
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Domain names are not just online identities or addresses <br />
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<br />
To Your Success!<br />
           <br />
Tom Hua<br />
<br />
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Welcome to this issue of e*Vision! by Tom Hua<br />
(Volume VII - Issue 2007-12-11)<br />
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The e*Vision ezine is specifically focused on the online <br />
marketing of information products. I hope you find the <br />
information presented in The e*Vision ezine valuable, <br />
and that it helps bring you online success.<br />
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Read ALL Past Issues at == <a href="http://ustoday.net/evision/" target="_blank">http://ustoday.net/evision/</a><br />
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            >>>> >>>> Featured Article <<<< <<<<      <br />
     Can A Wealthy Marketer Help You In Your Business<br />
                    - By Michele Allen<br />
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<br />
Most people enter the Internet business with great <br />
expectations. Unfortunately, not all of them succeed as <br />
they don't know what it takes to make it a success. They <br />
may commence business with a lot of vigor but they slowly <br />
fade away when things get tough. It helps to get in touch <br />
with a mentor who can guide you in the right direction. A <br />
little guidance can make a big difference for a small <br />
business venture. <br />
<br />
It's easy to say that your online business was a scam just <br />
to camouflage your failure. Most people say it because it's <br />
the easy way out. However, there are certain ingredients <br />
that can make any home based business a great success. <br />
<br />
So, let's take a closer look at these winning factors! <br />
<br />
To begin with, you need a great product that offers real <br />
value to customers. This is very important. Although there <br />
are a vast number of products in the market, the key lies <br />
in finding one that has 'purchase value'. A home based <br />
business works well because your expenses are quite low. <br />
You don't have to invest in office space nor do you have <br />
to restrict yourself to a 9 to 5 schedule. Since you're <br />
using the Internet, the world is wide open to you all day. <br />
You are not restricted by geographical lines or time zones. <br />
<br />
Let's assume you've got a winning product and there's a <br />
demand for it in the market. If these two aspects are taken <br />
care of, then you're well on your way to success. However, <br />
you still need a professional website to showcase your <br />
product or service. Secondly, you need to get potential <br />
customers to visit your website. Surprisingly this is <br />
where 95% of people fail. <br />
<br />
You need to figure out the math. For instance, let's assume <br />
that your product earns you a profit of $100. Now you need <br />
to analyze how much it would cost to get a person to visit <br />
your website. Then you need to consider how many visitors <br />
it would take to actually make a sale. If you are spending <br />
$2 for each visitor and you need 100 visitors in total to <br />
make one sale, then you're in trouble. This is why most <br />
online businesses fail. They don't calculate things properly. <br />
It just takes a small correction here or there to make a <br />
profitable difference. <br />
<br />
Now if you are incurring an expense of $2 to earn a profit <br />
of $1 then you need to take stock of the situation and make <br />
a few changes quickly. Here are a couple of things you need <br />
to consider. Your website may need to be re-looked at as it <br />
needs to convert more visitors into customers. Or perhaps <br />
you're not focusing on the right target audience. It could <br />
be a combination of the two. It boils down to having an <br />
effective website. It should be created with one objective <br />
in mind. That is to get sales. Your customer should want to <br />
buy your product after visiting your website. He shouldn't <br />
be left confused or irritated. All your information must be <br />
presented clearly. Your customer should be able to get <br />
information on your actual product, its cost, purchase <br />
details etc. A well organized website is a pleasure to <br />
browse. <br />
<br />
If you don't want to get into the hassle of finding a <br />
product and then advertising it, then opt for a home <br />
business that has brought in good results for others. <br />
There are several good home businesses that have made <br />
people wealthy. A smart Internet marketer will make a <br />
wise decision by comparing the advantages and disadvantages <br />
of each home business program. Once this is done, he can <br />
pick the best one from the lot. A smart Internet marketer <br />
will analyze if the product has potential to sell and <br />
whether there is a demand for it in the market. He will <br />
then build an effective website to promote the product. <br />
Some home businesses may even give you a template or basic <br />
website to work with. However, chances are that these may <br />
not work too well. If would be advisable for you to customize <br />
that website into what you want it to be. Working with a <br />
new website has several advantages. Firstly, you can rewrite <br />
all the content. If your content is similar to that of other <br />
websites, your website will suffer in rankings at the search <br />
engines. This can spell bad news as 80% of your business will <br />
comes in from search engine results. This is why you should <br />
aim to rank high in the top search engines. <br />
<br />
Your next step is to enhance the website to make it more <br />
effective. You need to edit and proofread it well. You don't <br />
want it to be too wordy or confusing to a potential customer. <br />
Communication needs to be clear and concise. Your best <br />
communication tool is your website so you need to make it <br />
excellent in every way. There's no room for mistakes as there <br />
are dozens of websites out there competing for the same set <br />
of customers. This is why your website needs to be outstanding <br />
so it can secure and retain attention. An ideal website may <br />
convert one customer for every 20 visitors. So if you earn a <br />
profit of $100 and you incur an expense of $40 for every 20 <br />
visitors, then you are safe. But the more mistakes you make, <br />
the conversion rate is decrease and your profits will diminish. <br />
<br />
Now that your website is taken care of, you need to consider <br />
how you can get visitors to your website. A lot of Internet <br />
marketers resort to finding advertising companies to do the <br />
work for them. This is a grave mistake as you end up incurring <br />
huge losses by investing in programs that just don't work. <br />
By the time you realize your folly you're in too deep and all <br />
your cash reserves are empty. Seldom do people realize that <br />
the best methods of advertising are actually free. But people <br />
like to take the lazy way out so they hire advertising firm <br />
and end up loosing their money in the end. Although there are <br />
effective paid methods of advertising, you need to know what <br />
they are. If you have a good guide to show you which programs <br />
work, your life will be stress free! Not to mention, it will <br />
save you a lot of unnecessary expenditure. <br />
<br />
This is where a good mentor can be useful. He can guide you <br />
in the right direction and help you avoid common errors and <br />
mistakes. If you look in the right places, you can find <br />
excellent mentors who are willing to help. <br />
<br />
To sum up, online businesses are not bound to fail. You can <br />
make a success of any business if you have a real product <br />
and a good market. However, that's not enough. You need to <br />
combine that will an effective website which will convert <br />
traffic to sales. Further, you need a mechanism in place to <br />
drive traffic to your site. If all this seems confusing you <br />
can enlist the help of a mentor who can show you the way. <br />
Anyone can use a little guidance especially if you're new <br />
to the game. There are mentors who will gladly help you <br />
sort out these issues and put you on your way to success. <br />
These mentors are wealthy marketers and they can help you <br />
earn an income online. <br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-= <br />
If you really want to be successful, there are people <br />
willing to help you get there. <br />
<a href="http://www.wealthymarketer777.com/" target="_blank">http://www.wealthymarketer777.com/</a><br />
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Global Domain ==> <a href="http://ikeys.net" target="_blank">http://ikeys.net</a> <br />
Web Hosting ==> <a href="http://hostingbay.net" target="_blank">http://hostingbay.net</a><br />
Professional Web Development, Programming, .NET project, <br />
Webmaster Services, And much more… find out what we can <br />
do for YOU today ==> <a href="http://webay.com.au" target="_blank">http://webay.com.au</a><br />
==> <a href="http://webay.com.au/html/service.html" target="_blank">http://webay.com.au/html/service.html</a><br />
==> <a href="http://software.bodait.com" target="_blank">http://software.bodait.com</a><br />
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 <br />
 <br />
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The e*Vision eZine is published by Tom Hua <br />
Copyright (c) 2001 - 2007, all rights reserved. <br />
No portion of this publication may be reproduced <br />
or transmitted without the express written consent <br />
of the publisher or contributing editors and or writers. <br />
<br />
DISCLAIMER: We disclaim any liability for the use of <br />
Any contributed information contained herein.<br />
<br />
I hope you've enjoyed this issue of the e*Vision ezine. <br />
Please let me know if you have any questions, suggestions <br />
or requests.<br />
<br />
All the Best, until next time!<br />
<br />
Tom Hua<br />
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Read ALL Past Issues at ==> <a href="http://ustoday.net/evision/" target="_blank">http://ustoday.net/evision/</a><br />
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