, from Tom Hua - Publisher of e*Vision, <br />
and the co-founder of the World Internet Summit. <br />
  <br />
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>>>>> Listen to the man made $1.497M in 48 hours! <<<<<<br />
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<br />
Hi , <br />
<br />
Expert internet marketer Brett McFall has just interview <br />
someone who made $1.4 million in just 48 hours online.<br />
<br />
Think his advice might be able to help you? <br />
<br />
Would you like to know how he does it?<br />
<br />
It's simple, follow these 2 steps:<br />
<br />
1) Go to this website right now:<br />
<br />
<a href="http://ustoday.net/wis.html" target="_blank">http://ustoday.net/wis.html</a><br />
<br />
2) Then scroll down to the PHOTO of EWEN CHIA. <br />
You'll find the interview right there!<br />
<br />
Doesn't get much easier than that.<br />
<br />
<br />
To Your Success,<br />
<br />
Tom Hua<br />
<br />
==> <a href="http://ustoday.net/wis.html" target="_blank">http://ustoday.net/wis.html</a><br />
<br />
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 <br />
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Welcome to this issue of e*Vision! by Tom Hua<br />
(Volume VII - Issue 2007-02-13)<br />
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The e*Vision ezine is specifically focused on the online <br />
marketing of information products. I hope you find the <br />
information presented in The e*Vision ezine valuable, <br />
and that it helps bring you online success.<br />
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Read ALL Past Issues at == <a href="http://ustoday.net/evision/" target="_blank">http://ustoday.net/evision/</a><br />
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 <br />
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             >>> >>> Featured Article <<<< <<<<      <br />
 Pay Per Click Advertising - 4 Things For Newbies To Note<br />
         - By Elaine Currie (Submitted: 09-Feb-07)<br />
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Pay Per Click (PPC) advertising is something most new <br />
website owners find difficult to master. The way PPC <br />
works is simple, you open a free account with a search <br />
engine (eg Google or Yahoo), then you place an advertisement <br />
for your website with a list of words (these are your <br />
"keywords") you wish to have trigger the showing of your <br />
ad, state how much you are willing to pay ("bid") for each <br />
visitor who clicks the ad and ends up on your website and <br />
set a daily maximum budget figure. The PPC search engine <br />
will then start to deliver visitors ("traffic") to your <br />
website. <br />
<br />
When somebody types one of your keywords into the search <br />
engine, your advertisement will be shown. Its position <br />
will depend upon the amount you offered ("bid") on the <br />
keyword. The highest bidder gets number 1 position, the <br />
next highest gets to number 2 and so on (in the event <br />
of a "tied" bid, the position is decided on first come <br />
first served basis). The higher the position of your ad, <br />
the larger the number of people who will see it and the <br />
more likely you are to receive visits to your website. <br />
It is called Pay Per Click because you only get charged <br />
when someone clicks the link to your website, there is <br />
no fee for showing your advertisement. <br />
<br />
The first thing to note is that although the way PPC <br />
works is simple, that is not the same as saying it is <br />
easy to use Pay Per Click advertising. Some people seem <br />
to take to PPC as naturally as breathing but, for the <br />
vast majority of people, PPC involves a steep learning <br />
curve and lots of experimenting and testing. For some <br />
people PPC brings major grief, lots of frustration and <br />
sometimes a lot of wasted expense. Here are a few simple <br />
tips to help anyone just starting out with Pay Per Click <br />
advertising. <br />
<br />
Search Engine Size Matters. <br />
<br />
There are literally hundreds of search engines for you <br />
to choose from when starting to use PPC Advertising. <br />
Some of these smaller companies will accept bids on <br />
keywords for a fraction of the minimum bid required by <br />
the bigger search engines. However, it would be a false <br />
economy to look only at price, you also need to take <br />
volume and quality of traffic into account as well as <br />
time spent managing your advertising campaigns. Google, <br />
Yahoo and Microsoft control about 90% of the total <br />
volume of search engine traffic between them. The <br />
remaining traffic is spread between the hundreds of <br />
smaller search engines. This means you might need to <br />
set up campaigns with 20 small search engines to match <br />
the traffic you would get from one Yahoo campaign. <br />
You might well be getting cheaper clicks this way <br />
but you would be spending 20 times as long managing <br />
the campaigns. Time is money: stick with Google, <br />
Yahoo and Microsoft when you first start using PPC <br />
advertising and save experimenting with small <br />
companies for later when experience will give <br />
you an advantage. <br />
<br />
Never Pay More Than A Visit Is Worth. <br />
<br />
Of course you want to get as many visitors to your <br />
website as possible but never be tempted to increase <br />
your bids above a level you know will be profitable. <br />
There is no point in getting to the number 1 position <br />
for a search term if you have to pay more per click <br />
than a visitor will potentially earn for you. Work <br />
out your conversion rate (ie what percentage of <br />
visitors actually make a purchase) to estimate how <br />
much each visitor to your website is worth) and <br />
make sure your bids stay below that figure with a <br />
comfortable margin for profit. The way to get more <br />
visitors is to use more keywords, use the keyword <br />
research tool the search engine provides, select <br />
keywords carefully for relevance and add them to <br />
your campaigns. <br />
<br />
Avoid The Obvious <br />
<br />
Look for cheaper, less popular keywords and keyword <br />
phrases and take advantage of them to bring visitors <br />
at a much lower cost than the obvious popular keywords. <br />
Single words and two or three word phrases are most <br />
popular and, therefore, most expensive. Use keyword <br />
research tools to locate longer keyword phrases, <br />
similes and less frequently searched terms. Make <br />
sure your keyword research is matched to the individual <br />
search engines. The best keywords for Yahoo, might not <br />
perform well in a Microsoft campaign, so use the keyword <br />
tool provided by each company to build up your keywords <br />
and keyword phrases for the particular search engine. <br />
<br />
Don't Think "Seen One Seen Them All" <br />
<br />
Take time to learn how each search engine works. <br />
Although PPC works on the same principles throughout <br />
the Internet, each search engine has a different <br />
interface. The way you set up and manage a campaign <br />
effectively is different with each one and it is <br />
essential that you spend time learning how each one <br />
works. Failure to do this can mean you end up doing <br />
things the hard way or, worse still, it can cost you <br />
money. The search engines have different rules, eg on <br />
what words may be used in ads and the way keywords <br />
relate to your landing page. This means you can't <br />
take your Yahoo ads and keywords and just upload them <br />
into a Google or Microsoft campaign. Make sure you <br />
understand exactly how to set your maximum bid and <br />
daily budget level for each individual campaign: <br />
if you get that part wrong you could be waving goodbye <br />
to large amounts of wasted cash. <br />
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If you want to earn money working at home you will find <br />
more search engine optimization tips, PPC tips and useful <br />
home business resources at Elaine Currie's Work At Home <br />
Directory - <a href="http://www.huntingvenus.com/" target="_blank">http://www.huntingvenus.com/</a> or Work At Home <br />
Tips - <a href="http://www.elainecurrie.com/workathome" target="_blank">http://www.elainecurrie.com/workathome</a><br />
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 <br />
 <br />
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The doors are open on the world's biggest internet <br />
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Including a BRAND NEW surprise. Read all about it here:<br />
==> <a href="http://ustoday.net/wis.html" target="_blank">http://ustoday.net/wis.html</a><br />
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The e*Vision eZine is published by Tom Hua <br />
Copyright (c) 2001 - 2007, all rights reserved. <br />
No portion of this publication may be reproduced <br />
or transmitted without the express written consent <br />
of the publisher or contributing editors and or writers. <br />
<br />
DISCLAIMER: We disclaim any liability for the use of <br />
Any contributed information contained herein.<br />
<br />
I hope you've enjoyed this issue of the e*Vision ezine. <br />
Please let me know if you have any questions, suggestions <br />
or requests.<br />
<br />
All the Best, until next time!<br />
<br />
Tom Hua<br />
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Read ALL Past Issues at ==> <a href="http://ustoday.net/evision/" target="_blank">http://ustoday.net/evision/</a><br />
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