, from Tom Hua - Publisher of e*Vision, <br />
and the co-founder of the World Internet Summit. <br />
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  <br />
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Welcome to this issue of e*Vision! by Tom Hua<br />
(Volume VI - Issue 2006-11-28)<br />
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The e*Vision ezine is specifically focused on the online <br />
marketing of information products. I hope you find the <br />
information presented in The e*Vision ezine valuable, <br />
and that it helps bring you online success.<br />
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Read ALL Past Issues at == <a href="http://ustoday.net/evision/" target="_blank">http://ustoday.net/evision/</a><br />
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             >>> >>> Featured Article <<<< <<<<      <br />
5 Internet Marketing Mindsets Required for Online<br />
Business Success - by Donna Gunter <br />
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Many independent service professionals nonchalantly enter <br />
the Internet marketing game by throwing together a half-<br />
baked website without any plan and mistakenly believe that <br />
visitors will find them. Initially, my online business grew <br />
from word-of-mouth referrals from other clients rather than <br />
from any true Internet marketing. My website simply served <br />
as an online brochure detailing my services and my rates <br />
for several years. <br />
<br />
Over time, I became tired of trading time for money. Upon <br />
gaining some time and experience in business, the independent <br />
service professional has a rude awakening that there are <br />
only so many hours in the day and consequently that limits <br />
the number of clients that can be served.<br />
 <br />
Despite all the useful information I'd absorbed over the <br />
years about expanding my business reach through the <br />
development of products that I could sell on my website, <br />
I just didn't want to devote the time necessary to create <br />
multiple streams of income for my business. However, as I <br />
began to see friends and colleagues do this successfully <br />
in their businesses, the light bulb finally went off, and <br />
I realized that this was my next step, as well. So, I bit <br />
the bullet and began to try some of the strategies and <br />
began to get quick results from what I had implemented. <br />
<br />
In my own professional development as an Internet marketer, <br />
as well as from work with clients over the years, I've come <br />
to realize that there are 5 Internet Marketing Mindsets that <br />
must be in place for someone to be successful online: <br />
1. Create content that can be re-purposed. The goals here <br />
is to create your content once and find multiple ways to <br />
use it or multiple ways of delivery. So, for example, if <br />
you have an Inspiration Line phone service in which you <br />
record an inspiring thought each day for your clients, <br />
you can record these calls and have them serve as a <br />
publicity tool by distributing them as a podcast. This <br />
will help drive traffic to your site and bring people <br />
into your marketing funnel. When you've accumulated enough <br />
recordings, you then sell a subscription membership so that <br />
the buyer receives a new inspiring thought each day via <br />
email or a direct-to-desktop service. Over time, you can <br />
categorize recordings by topic and then combine the recordings <br />
into multiple motivational CDs or .mp3 downloads and make <br />
them available for sale online. When you've been doing this <br />
for a year, perhaps you then parlay the recordings into a <br />
book or an inspirational card deck. Sometimes it helps to <br />
start with the end in mind. <br />
<br />
2. Record everything that you do. Whether you're doing live <br />
events, radio or TV interviews, teleclasses, webinars, etc., <br />
it pays to record and have a permanent record of everything <br />
that you do. Having a digital video recording of yourself <br />
in a one-day live event can be packaged into a "home study" <br />
course. Teleclasses with transcripts can be resold individually <br />
or packaged together for a bigger product. Radio or TV <br />
interviews can be placed on your website to enhance your <br />
credibility and convince a meeting planner to pay you big <br />
bucks to come and provide a keynote speech. Open your mind <br />
to the possibilities for re-purposing your recordings. <br />
<br />
3. Get yourself and your customers into a sales mentality. <br />
Many of my clients simply like to have their products sit <br />
obscurely for sale on their websites and do nothing to make <br />
their list members or website visitors aware of what they <br />
have for sale for fear of offending their visitors or <br />
subscribers. If someone is going to be offended because <br />
you're trying to sell to them, then just let them go. <br />
You don't need a list of tire-kickers who want to sponge <br />
all the free info that they can from you and never buy <br />
anything -- you'll never be able to stay in business <br />
that way. <br />
<br />
I have to chuckle when I do a promotion and get an email <br />
from someone on the list who chastises me for "daring" <br />
to sell to them and notes that they much prefer to <br />
"decide" when they want to buy something from me and <br />
then they threaten to leave the list. I just respond <br />
that I'm sorry that they feel that way, but unfortunately <br />
I'm not a trust-fund baby, and that my hard-earned <br />
information has the same value as any info that they <br />
might get from their car mechanic, doctor, attorney, <br />
or accountant, and I've never seen any of those <br />
professionals give away what they know. <br />
<br />
Creating a sales mentality means that you need to acknowledge <br />
that you're in business to make money through selling and <br />
that your customers need to become accustomed to having you <br />
sell and seeing things for sale all over your websites. <br />
This is no different than the trait needed for success <br />
if you were to own a brick-and-mortar retail establishment. <br />
You can still provide free and valuable information to your <br />
visitors, but reserve the right to take that info, create <br />
a unique packaging and title for pieces of info on the same <br />
topic, and put it up for sale. <br />
<br />
4. Acknowledge that people will pay more for convenience <br />
and instant delivery online. Many times, as I'm trying to <br />
help a client determine the price for a product, they' <br />
object to the price I suggest because they compare it to <br />
a physical product that can be purchased in the local <br />
bookstore or online bookstore for less. The "buy it now <br />
and give it to me instantly" mentality that is prevalent <br />
among online shoppers dictates that you can charge a <br />
higher price for an electronic product than a physical <br />
product because the shopper can fulfill his/her need for <br />
instant gratification and receive the electronic product <br />
in mere seconds. Wouldn't you rather do that instead of <br />
having to get in the car to make a trip across town to <br />
buy the product or waiting a few days for the delivery <br />
of a physical product from an online store? <br />
<br />
And, people will pay for convenience. I recently spoke <br />
with a client about selling her content that was ready <br />
available in various locations all over the Internet. <br />
She was concerned that no one would pay for the product <br />
since it was currently available online at no cost if <br />
someone were to look hard enough. I told her that many <br />
of her customers didn't know it was available online, <br />
and even if they did, they would have to invest a great <br />
deal of their free time to gather all the info in one <br />
place. Few of us have that luxury of time today. For <br />
most of us, if it's easy and convenient and will save <br />
us some time, we'll buy it. <br />
<br />
5. Plan your business growth around your marketing funnel. <br />
Independent service professionals shouldn't live on the <br />
sale of their services alone. Trust me, at some point in <br />
your business, you won't want to do that any longer. You <br />
need to create a marketing funnel of your products and <br />
services that range in price from free to very expensive <br />
and base your marketing strategy around that funnel. Your <br />
online business success will depend upon people being able <br />
to "sample" your expertise before deciding to purchase your <br />
service. <br />
<br />
Remember that it takes 7-10 "touches" before a prospect will <br />
turn into a customer. Give them several ways to experience <br />
your expertise, all the way from free to expensive, with any <br />
number of price points and options in between. Keep your <br />
marketing funnel in mind in all that you do and strategize <br />
how every new activity, whether that's creating a new product, <br />
writing another article, offering a new service, or being a <br />
guest on a radio show fits into your marketing funnel. <br />
<br />
By adopting these 5 Internet Marketing Mindsets into your <br />
daily marketing mantra, you'll be well on your way to <br />
positioning your online business for many years of success! <br />
 <br />
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Online Business Resource Queen (TM) and Online Business <br />
Coach Donna Gunter helps self-employed service professionals <br />
learn how to automate their businesses, leverage their <br />
expertise on the Internet, and get more clients online. <br />
To sign up for more FREE tips like these and claim your <br />
FREE gift, TurboCharge Your Online Marketing Toolkit, <br />
visit her site at Get More Clients Online.<br />
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The e*Vision eZine is published by Tom Hua <br />
Copyright (c) 2001 - 2006, all rights reserved. <br />
No portion of this publication may be reproduced <br />
or transmitted without the express written consent <br />
of the publisher or contributing editors and or writers. <br />
<br />
DISCLAIMER: We disclaim any liability for the use of <br />
Any contributed information contained herein.<br />
<br />
I hope you've enjoyed this issue of the e*Vision ezine. <br />
Please let me know if you have any questions, suggestions <br />
or requests.<br />
<br />
All the Best, until next time!<br />
<br />
Tom Hua<br />
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Read ALL Past Issues at ==> <a href="http://ustoday.net/evision/" target="_blank">http://ustoday.net/evision/</a><br />
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