, from Tom Hua - Publisher of e*Vision, <br />
and the co-founder of the World Internet Summit. <br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
 ** World Internet Summit USA - Critical news flash **<br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
In a few days we will reveal how you can rub shoulders <br />
with THE Bigg.est... Badd.est ... marketer of all time.<br />
Can you guess who it is? You could WIN yourself a ticket <br />
to World Internet Summit 2006 USA (valued at $997) – <br />
first 3 correct answers ONLY win! Email me direct now <br />
<a href="mailto:tom.hua@esolute.com">tom.hua@esolute.com</a><br />
Want to know who else is speaking at WIS 2006 USA? <br />
==> <a href="http://tinyurl.com/qzpzm" target="_blank">http://tinyurl.com/qzpzm</a><br />
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Tom Hua<br />
 <br />
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 <br />
 <br />
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Welcome to this issue of e*Vision! by Tom Hua<br />
(Volume VI - Issue 2006-09-05)<br />
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The e*Vision ezine is specifically focused on the online <br />
marketing of information products. I hope you find the <br />
information presented in The e*Vision ezine valuable, <br />
and that it helps bring you online success.<br />
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Read ALL Past Issues at == <a href="http://ustoday.net/evision/" target="_blank">http://ustoday.net/evision/</a><br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
 <br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
>> WIN a F.ree ticket to WIS 06 USA - valued at $997 <<<br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
World Internet Summit USA has a Critical news flash...  <br />
In a few days we will reveal how YOU can rub shoulders <br />
with THE Bigg.est... Badd.est ... marketer of all time.<br />
Can you guess who? – First 3 correct answers ONLY win! <br />
Email me direct now -> <a href="mailto:tom.hua@esolute.com">tom.hua@esolute.com</a><br />
Want to know who else is speaking at WIS 2006 USA? <br />
==> <a href="http://tinyurl.com/qzpzm" target="_blank">http://tinyurl.com/qzpzm</a><br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
 <br />
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             >>> >>> Featured Article <<<< <<<<      <br />
   Making Your Resource Box ... Work! - By Steve Shaw<br />
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I see many free reprint articles where the author is missing <br />
out on countless high quality visitors simply because their <br />
resource box at the end of the article is not constructed <br />
effectively. This article will give you three main check <br />
points to ensure your resource box is always working to <br />
its maximum efficiency. <br />
<br />
1. Ask Them To Click. <br />
Seems very simple doesn't it? But it really is that simple. <br />
Unless you ask the reader to click on the link you have <br />
presented to them, they often just won't. <br />
<br />
Of course you don't need to use language as direct as 'Click <br />
here' as this can often put the reader on the defensive whereas <br />
you are looking for a cooperative mindset where they click <br />
through because they want to. You can do it in a very subtle <br />
way, while still guiding the reader into clicking the link. <br />
<br />
In fact, you have to tell them exactly why they should click <br />
the link. <br />
<br />
For example, I often use an arrow before the link ("=>"), <br />
and use phrases such as "For further information, go to ...", <br />
or "Find out why ... at ...". <br />
<br />
To illustrate the point, the following resource box offers <br />
no incentive whatsoever for the reader to click the link: <br />
<br />
"Steve Shaw develops systems and software to help you <br />
succeed in your online business. [link here]" <br />
<br />
By editing it in a simple way you can significantly increase <br />
the number of click-throughs: <br />
<br />
"Steve Shaw develops systems and software to help you <br />
succeed in your online business. Find out more about how <br />
to publish articles for profit online with his popular <br />
free ecourse, available at: => [link here]" <br />
<br />
You can see immediately that you would be far more likely to <br />
click the link in the second version of the resource box. Why? <br />
<br />
- You can find out more about a topic you are interested in. <br />
- It's 'popular', which plays on the herd instinct. <br />
- It's free <br />
- you are not expected to commit to or pay anything. <br />
<br />
So, three reasons why you would be more likely to click <br />
through on the link. <br />
<br />
2. Relate it to the article. <br />
I see many resource boxes that bear little relation to <br />
the content of the article, and unfortunately for the <br />
author, they are not going to maximize their results <br />
from the time they spent writing the article. <br />
<br />
The content of the article is what attracts readers to it, <br />
i.e. you have a targeted readership based on it's content. <br />
The resource box should then play to this interest in order <br />
to encourage them to click through on the link. Otherwise, <br />
you lose the interest of the readership - they may have <br />
enjoyed your article, but you get nothing back in return. <br />
<br />
This means in turn that the content of your article should <br />
relate to the content of the web site that you want to <br />
link to in the resource box. <br />
<br />
As a simple example, if you write an article on fishing, <br />
the readers of the article will quite obviously be highly <br />
targeted for fishing. If your resource box then asks you <br />
to click through to a site about stamp collecting, you're <br />
playing on a chance that those interested in fishing will <br />
also be interested in stamp collecting, and you can bet <br />
it will be a very small minority. <br />
<br />
You needed to write about stamp collecting in the first <br />
place so that the resource box was relevant. <br />
<br />
You also need to relate the resource box directly to the <br />
content of the article, so that clicking through is a <br />
natural follow on to the content of the article. So use <br />
phrases such as "For more information", "To find out more", <br />
and so on. <br />
<br />
3. Use A Single Link. <br />
Too many authors use more than one link in the resource <br />
box, and this simply dilutes the effectiveness of having <br />
a single link. You don't have the space in a resource box <br />
to provide encouragement to the reader to click through <br />
on more than one link, and by providing more than one you <br />
can simply confuse the reader, i.e. there is no natural <br />
follow-on link to click after reading the article, so <br />
they will often not click at all and go elsewhere. <br />
<br />
Many authors simply list two or three links in the resource <br />
box, which I consider a fairly pointless exercise. <br />
<br />
Instead, stick to one, and focus all your efforts towards <br />
encouraging the reader to click this link. For maximum <br />
effectiveness, avoid hyped up or promotional language; <br />
just offer them further information that will be of <br />
interest to them. <br />
<br />
Of course you can see below my own example of a resource <br />
box that utilizes all three points above. And by asking <br />
visitors to sign up to an email list, I don't just get <br />
a single click-through and then lose the visitor for <br />
ever, but build up the repeat visitors that are the <br />
life blood of any business. <br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
Steve Shaw develops software and systems for effective <br />
e-marketing. His article submission service submits <br />
articles to thousands of publishers via email and <br />
online article submission forms, attracting high <br />
levels of targeted traffic to your web site: <br />
<a href="http://www.submityourarticle.com" target="_blank">http://www.submityourarticle.com</a> <br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
 <br />
 <br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
          >>> >>> eBook of the Week <<< <<<<br />
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Before you give up on Internet Money and throw in the <br />
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online. It doesn't need to be untold riches but what <br />
if you could make an extra $900 a month?<br />
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=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
  <br />
 <br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
 ** World Internet Summit USA - Critical news flash **<br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
In a few days we will reveal how you can rub shoulders <br />
with THE Bigg.est... Badd.est ... marketer of all time.<br />
Can you guess who it is? You could WIN yourself a ticket <br />
to World Internet Summit 2006 USA (valued at $997) – <br />
first 3 correct answers ONLY win! Email me direct now <br />
<a href="mailto:tom.hua@esolute.com">tom.hua@esolute.com</a><br />
Want to know who else is speaking at WIS 2006 USA? <br />
==> <a href="http://tinyurl.com/qzpzm" target="_blank">http://tinyurl.com/qzpzm</a><br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
 <br />
 <br />
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The e*Vision eZine is published by Tom Hua <br />
Copyright (c) 2001 - 2006, all rights reserved. <br />
No portion of this publication may be reproduced <br />
or transmitted without the express written consent <br />
of the publisher or contributing editors and or writers. <br />
<br />
DISCLAIMER: We disclaim any liability for the use of <br />
Any contributed information contained herein.<br />
<br />
I hope you've enjoyed this issue of the e*Vision ezine. <br />
Please let me know if you have any questions, suggestions <br />
or requests.<br />
<br />
All the Best, until next time!<br />
<br />
Tom Hua<br />
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Read ALL Past Issues at == <a href="http://ustoday.net/evision/" target="_blank">http://ustoday.net/evision/</a><br />
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