, from Tom Hua - Publisher of e*Vision, <br />
and the co-founder of the World Internet Summit. <br />
<br />
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Special Note - I am still moving my newsletter, so if <br />
you receive multiple copies of this issue, please Opt-<br />
out Only The Extra subscriptions by following the links <br />
at the end of those Extra messages. You still need to <br />
Leave at least One subscription Active. - Thank you!<br />
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 <br />
 <br />
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 >>> World Internet Summit – The Next Level! <<< <br />
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<br />
Hi , <br />
<br />
As you know we have been running the only True <br />
*International* Internet Marketing Seminars <br />
around the world for the last couple of years.<br />
<br />
For your information, here is the history of our <br />
WIS events – <br />
<br />
<a href="http://www.worldinternetsummit.com/history.html" target="_blank">http://www.worldinternetsummit.com/history.html</a><br />
<br />
Guess what… <br />
<br />
This time in Las Vegas, USA, at our WIS 2006 USA, <br />
we are going to take it to the next level!<br />
<br />
This will be a surprise that no-one will see coming!<br />
<br />
You just have to stay tuned… <br />
<br />
<a href="http://worldinternetsummit.com/usa/tom.html" target="_blank">http://worldinternetsummit.com/usa/tom.html</a><br />
<br />
<br />
Warmly, <br />
<br />
Tom Hua<br />
<br />
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 <br />
 <br />
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Welcome to this issue of e*Vision! by Tom Hua<br />
(Volume VI - Issue 2006-07-11<br />
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The e*Vision ezine is specifically focused on the online <br />
marketing of information products. I hope you find the <br />
information presented in The e*Vision ezine valuable, <br />
and that it helps bring you online success.<br />
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Read ALL Past Issues at == <a href="http://ustoday.net/evision/" target="_blank">http://ustoday.net/evision/</a><br />
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 <br />
 <br />
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     >>> >>> World Internet Summit 2006 USA <<< <<<<br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
After our recent record breaking event in London,<br />
World Internet Summit is coming to Las Vegas, USA <br />
on September 14-17, with a surprise that no-one will <br />
see coming!<br />
==> <a href="http://worldinternetsummit.com/usa/tom.html" target="_blank">http://worldinternetsummit.com/usa/tom.html</a><br />
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 <br />
 <br />
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             >>> >>> Featured Article <<<< <<<<      <br />
   What Are The Benefits Of turning some of your eBooks <br />
   in to physical products - By Paul Niederer<br />
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<br />
What Are The Benefits Of Getting Physical<br />
<br />
A. <br />
Don’t need to sell as much<br />
<br />
Often there is a limit as to how much you can squeeze out <br />
of an E-Book in terms of pricing. Just doing the sums say <br />
you want to earn USD$2000 this week. With a USD$20 E-Book <br />
you will have to sell 100 of them.<br />
<br />
If your physical product is priced at USD$197 you only need <br />
to sell 10 of them! Looking at the examples above you may <br />
even have a far more comprehensive package of manuals and <br />
CD’s that you can sell for USD$997. In this case you only <br />
need to sell two copies,<br />
<br />
B. <br />
Easier Money<br />
<br />
You will have heard the phrase many times that the back <br />
end sales are where the money is. To keep selling the same <br />
customer USD$20 E-Books is no easy task. However if you <br />
have some big-ticket items you will be able to make money <br />
a lot easier.<br />
<br />
As an example: Let’s say your first sale to a customer was <br />
a book on hypnotic language patterns and how they can be <br />
used in copywriting Internet sales letters.<br />
<br />
Your next product could be an audio and manual for USD$97 <br />
that has examples of successful hypnotic language. The CD <br />
could be the sound track of an actual session to develop <br />
good copy.<br />
<br />
Later on this person may also wish to buy the DVD’s of the <br />
actual weekend seminar on “The Hypnotic Boot Camp”<br />
<br />
The DVD’s could be sold for USD$997. So starting with a <br />
USD$20 E-Book the next sale could be USD$97 with the final <br />
sale being USD$997.<br />
<br />
C. <br />
More Profit<br />
<br />
As you saw in the examples in the previous section the raw <br />
cost of the higher value items is only a small percentage <br />
of the final sales price. This means that although an <br />
E-Book at USD$20 has virtually no cost and the profit is <br />
almost all of the USD$20 a USD$997 product probably has <br />
a net profit of around USD$850. A whole lot more net profit <br />
for one sale.<br />
<br />
D. <br />
Higher Value<br />
<br />
Physical products generally have a higher perceived value. <br />
The customer knows that they will probably be investing <br />
more time and money in to their purchase and they can see <br />
that the product is far more comprehensive and real.<br />
<br />
Even though the actual product creation and production <br />
costs are minimal the value perceived by the purchaser <br />
is higher than a digital product.<br />
<br />
From our experience in the fulfillment centre response <br />
rates seem to be higher for physical products and the <br />
return rates lower.<br />
<br />
Once someone has felt the physical manual and watched the <br />
DVD’s it is more difficult for them to pack it all up in <br />
resaleable condition and return it. Sending an email about <br />
dissatisfaction with a digital product is a lot easier to do.<br />
<br />
E. <br />
More Committed Customers<br />
<br />
A physical product is more likely to be used by the purchaser. <br />
Digital products can often be buried on someone’s hard drive. <br />
Physical products lie around on tables, bedside cabinets and <br />
in car stereos. More chance to get customer commitment.<br />
<br />
F. Mind Expansion<br />
<br />
When you move from selling USD$20 items to selling USD$997 <br />
items your frame of reference changes. You yourself put more <br />
value on the items you create and produce. As your business <br />
grows even the USD$997 price point may eventually be too low <br />
for your product range.<br />
<br />
This is what my good friend Brett McFall said about Paul's <br />
book ...<br />
<br />
<br />
"Wow! At last ... the missing piece. This is the part about <br />
info products that no-one has covered before. Paul Niederer's <br />
course  reveals EVERYTHING about the fulfilment side of <br />
information products  - including what form they can take... <br />
how much it will cost ... how  they should look ... how to <br />
sell them ... how to get more money for the same product ... <br />
how to make it all work financially so you don't lose your <br />
shirt - and a lot more. This truly will bring you up to speed <br />
at record pace. He should know - Paul's been doing it for <br />
years for some of the best marketers in the world. Has <br />
'killer' examples too ... revealing the info-product secrets <br />
of the masters. If you want to get into info products – <br />
get this FIRST - you'll save thou.sands and MAKE 4 times as <br />
much." <br />
<br />
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Paul Niederer is recognized as an authority on the <br />
creation, design, production and fulfillment of physical <br />
products sold via the internet. He has distributed <br />
products for many of the internet gurus and has written <br />
a book exposing their secrets! If you want to know more <br />
about turning eBooks into high value products then Paul's <br />
book is for you To check out Paul's Info Product Alchemy<br />
<a href="http://www.pubbys.com/tom/alchemytom.html" target="_blank">http://www.pubbys.com/tom/alchemytom.html</a><br />
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<br />
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 <br />
 <br />
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          >>> >>> eBook of the Week <<< <<<<br />
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Turn your Hobby into a profit stream. Step by step<br />
expert tips in Crafty $elling by Wal Shermann<br />
Only $17 <a href="http://www.ezyebook.com/craftselling.html" target="_blank">http://www.ezyebook.com/craftselling.html</a><br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
 <br />
 <br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
     >>> >>> World Internet Summit 2006 USA <<< <<<<br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
After our recent record breaking event in London, <br />
World Internet Summit is coming to Las Vegas, USA <br />
on September 14-17, with a surprise that no-one will <br />
see coming!<br />
==> <a href="http://worldinternetsummit.com/usa/tom.html" target="_blank">http://worldinternetsummit.com/usa/tom.html</a><br />
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  <br />
  <br />
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The e*Vision eZine is published by Tom Hua <br />
Copyright (c) 2001 - 2006, all rights reserved. <br />
No portion of this publication may be reproduced <br />
or transmitted without the express written consent <br />
of the publisher or contributing editors and or writers. <br />
<br />
DISCLAIMER: We disclaim any liability for the use of <br />
Any contributed information contained herein.<br />
<br />
I hope you've enjoyed this issue of the e*Vision ezine. <br />
Please let me know if you have any questions, suggestions <br />
or requests.<br />
<br />
All the Best, until next time!<br />
<br />
Tom Hua<br />
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Read ALL Past Issues at == <a href="http://ustoday.net/evision/" target="_blank">http://ustoday.net/evision/</a><br />
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