, from Tom Hua - Publisher of e*Vision, <br />
and the co-founder of the World Internet Summit. <br />
<br />
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Special Note - I am still moving my newsletter, so if <br />
you receive multiple copies of this issue, please Opt-<br />
out Only The Extra subscriptions by following the links <br />
at the end of those Extra messages. You still need to <br />
Leave at least One subscription Active. - Thank you!<br />
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 <br />
 <br />
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>>> World Internet Summit 2006 UK – Another Smash Hit <<<<br />
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<br />
Hi , <br />
<br />
Sorry about the slight delay of this issue of e*Vision.<br />
<br />
I just got of the plane from London after our biggest <br />
ever World Internet Summit (again)!<br />
<br />
Did you know that you can watch the entire event via <br />
Online video at the comfort of your own home?<br />
<br />
Follow this URL to get the full details -<br />
<br />
<a href="http://ustoday.net/wisuk.html" target="_blank">http://ustoday.net/wisuk.html</a><br />
<br />
Warmly, <br />
<br />
Tom Hua<br />
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 <br />
 <br />
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Welcome to this issue of e*Vision! by Tom Hua<br />
(Volume VI - Issue 2006-06-27<br />
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The e*Vision ezine is specifically focused on the online <br />
marketing of information products. I hope you find the <br />
information presented in The e*Vision ezine valuable, <br />
and that it helps bring you online success.<br />
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Read ALL Past Issues at == <a href="http://ustoday.net/evision/" target="_blank">http://ustoday.net/evision/</a><br />
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 <br />
 <br />
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           >>>> >>>> Featured Article <<<< <<<<<br />
        Developing an Internet Marketing Strategy <br />
                   - By Stephen Pierce<br />
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How do I effectively develop an Internet marketing strategy? <br />
Every online business owner asks this question at some point <br />
in time. Unfortunately there is no universal answer to <br />
developing your Internet marketing strategy. <br />
<br />
There are many different methods being used and new ones <br />
being tried every day. However, there are fundamentals that <br />
must be in place to develop a successful Internet marketing <br />
strategy. <br />
<br />
- Internet marketing strategy one: Know your target market. <br />
<br />
Don’t guess, those who guess fail. Check your reality; don’t <br />
think everyone needs what you are selling. Take the time and <br />
effort to develop a very specific outline of your preferred <br />
customer. <br />
<br />
Research, ask questions, talk to people, get a firm <br />
understanding of who it is you are selling to and don’t <br />
depend on “if you build it they will come”. When you have <br />
a grasp of your target market you’ll be able to make accurate <br />
decisions about your business, not guesses based on guesses. <br />
Developing an Internet marketing strategy is like building <br />
the foundation of your business. When you analyze your <br />
target audience, you'll want to find out the answers to <br />
questions such as the ones listed below. <br />
<br />
What products/services do you currently buy? Why do you <br />
buy your current brand? What do you like about it? What <br />
could be improved? If you could recreate the product/service, <br />
how would you change it? What Web sites do you frequent? <br />
What ezines or newsletters do you receive via email? Sex? <br />
Age? Annual income? Occupation? Title? Are you a business <br />
owner? <br />
<br />
Depending on what your business sells or offers, there <br />
should be more questions you can develop to further hone <br />
your target market and therefore you Internet marketing <br />
strategy.<br />
 <br />
How do you get this information? Talk to people in person <br />
or in groups. Conduct an online survey. Surveymonkey.com <br />
offers excellent survey tools free of charge. Make use of <br />
online forums. Put a forum on your site. Use a promotional <br />
give away to get information. Be creative and be real. <br />
<br />
- Internet marketing strategy two: Understand why people <br />
stay on your site once they are there. <br />
<br />
People who come to your site and leave seconds later are <br />
not customers. Your first page should load very quickly. <br />
Be brief and to the point. Verbosity is marketing death. <br />
Good design, good writing and white space are preferred. <br />
Use tables with cell padding and cell spacing to give your <br />
pages a quality feel. Hiring professionals can be money <br />
well spent. <br />
<br />
- Internet marketing strategy three: Don’t base your sales <br />
pitch on deception. <br />
<br />
Make sure your links accurately describe what the viewer <br />
will get. It is a common con to have a link to a freebie <br />
or discount lead to nothing more than a hard sales pitch <br />
that the viewer wouldn’t have chosen. If you do, you’ll <br />
likely lose the potential customer. <br />
<br />
- Internet marketing strategy four: Always provide <br />
something for the viewer, even information can make <br />
them return again and again. <br />
<br />
Your viewers like to get new, updated material. Therefore, <br />
make sure to provide ongoing quality information as often <br />
as possible. <br />
<br />
- Internet marketing strategy five: Always research the <br />
methods you may want to use to advertise, i.e. link exchanges, <br />
click through programs, pay per click programs, advertising <br />
on search engines, banner ads, etc. <br />
<br />
Make sure the methods you select reach your target market. <br />
Don’t market your ego; market your product or service. <br />
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Stephen Pierce is strategic marketing advisor, innovation <br />
faciliator, author and speaker. He provides strategies <br />
that make growing profits in your business a fast reality. <br />
Learn how to get Marketing Momentum for real business <br />
success. To receive your free online video coaching visit: <br />
<a href="http://www.stephenlive.com" target="_blank">http://www.stephenlive.com</a> <br />
To Watch the Latest Presentation by Stephen Pierce go - <br />
<a href="http://ustoday.net/wisuk.html" target="_blank">http://ustoday.net/wisuk.html</a><br />
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 <br />
 <br />
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          >>> >>> eBook of the Week <<< <<<<br />
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Grab these tips on cunning copywriting and<br />
valuable bonuses, only $27 <br />
<a href="http://www.ebizchampions.com/copywriter.html" target="_blank">http://www.ebizchampions.com/copywriter.html</a><br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
 <br />
 <br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
>>> World Internet Summit 2006 UK – Another Smash Hit <<<<br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
Watch the entire event via Online video at the comfort <br />
of your own home - <br />
<a href="http://ustoday.net/wisuk.html" target="_blank">http://ustoday.net/wisuk.html</a><br />
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  <br />
  <br />
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The e*Vision eZine is published by Tom Hua <br />
Copyright (c) 2001 - 2006, all rights reserved. <br />
No portion of this publication may be reproduced <br />
or transmitted without the express written consent <br />
of the publisher or contributing editors and or writers. <br />
<br />
DISCLAIMER: We disclaim any liability for the use of <br />
Any contributed information contained herein.<br />
<br />
I hope you've enjoyed this issue of the e*Vision ezine. <br />
Please let me know if you have any questions, suggestions <br />
or requests.<br />
<br />
All the Best, until next time!<br />
<br />
Tom Hua<br />
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Read ALL Past Issues at == <a href="http://ustoday.net/evision/" target="_blank">http://ustoday.net/evision/</a><br />
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