, from Tom Hua - Publisher of e*Vision,
and the co-founder of the World Internet Summit.

This is *Under The Spotlight* …

=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
>>> You gotta check this out!! <<<
==> http://www.worldinternethomestudy.com/th.html
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=

Hi ,

Drop everything you're doing. Right now you've got to go
and check out a special message from myself and internet
marketer, my partner, Brett McFall (World Internet Summit).

Through a special arrangement you can walk away with the
ultimate home study package that teaches you everything
you need to know about creating businesses online ...

Plus receive an EXTRA special gift from me (and yes, it's
an absolute "killer").

I won't say anything here (but I will let you know that it
involves LIVE IN PERSON internet marketing training at no
cost!)

This is a special offer for my subscribers. And I can only
offer it to you for a few days at the most.

Check it out now...

http://www.worldinternethomestudy.com/th.html

You'll be glad you did.

http://www.worldinternethomestudy.com/th.html

Warmly,

Tom Hua


=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
You have to check this out if you live in South East Asia
==> http://worldinternetsummit.com/asia/
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=


=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
Welcome to this issue of e*Vision! by Tom Hua
(Volume V - Issue 2005-08-30)
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
The e*Vision ezine is specifically focused on the online
marketing of information products. I hope you find the
information presented in The e*Vision ezine valuable,
and that it helps bring you online success.
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
Read ALL Past Issues at == http://ustoday.net/evision/
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=


=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
>>>> >>>> Featured Article <<<< <<<<
RSS and E-mail: How They Can Work Together?
- by Rok Hrastnik
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=

For most marketers online e-mail is still the key marketing
and communicational tool, with its use ranging from e-zine
publishing, direct sales messages, loyalty campaigns to
internal communications between team members.

But getting e-mail through due to spam filters and spam
itself is getting increasingly difficult, while anti-spam
legislation is putting even legitimate e-mail marketers to
risk.

With 100% content delivery ratios, is RSS a replacement
for e-mail?

At least right now, certainly not. However, it has become
the key supplement to e-mail delivery. While many internet
users are starting to ignore e-mail subscriptions and
subscribe only to RSS content, the majority is just
starting to explore the world of RSS.

As such, the time to get started with RSS is now … if you
want to get an upper hand over your competition before
RSS reaches mainstream and at the same time test the RSS
marketing approaches that work for you.

Using RSS as a supplementary content delivery channel,
next to e-mail, is one of the places to get started.
But to use RSS in conjunction with e-mail, you first
need to understand some of the basic relationships
between these two tools and e-zines and blogs.

A) UNDERSTANDING RELATIONS BETWEEN RSS, E-MAIL, E-ZINES
AND BLOGS

How do these four really relate and what does this mean
for your internet marketing strategy?

The most common miss-conception is comparing blogs and
e-mail, with many bloggers actually touting blogs as a
replacement for e-mail. The truth is, there’s no comparison
at all, just like comparing apples and oranges.

The second miss-conception is believing that RSS and blogs
are somehow strongly related or even that RSS is good only
for delivering blog content. The result of this on one side
are marketers who do not see RSS as a full-powered
ommunicational channel, and bloggers on the other side who
refuse to see e-mail as a viable content delivery vehicle.

Let’s set the record straight in the simplest possible terms.

Blogs and e-zines or newsletters are "the what" --- what you
ublish online ... the content side.

RSS and e-mail are "the how" --- how you get that content or
information to the reader ... the delivery side.

RSS/e-mail and blogs/e-zines cannot be directly compared.
Blog content and e-zine content can both be delivered via
RSS and e-mail, and there is no direct business/logical
relation between, for example, blogs and RSS.

What makes sense, for example, is comparing e-zines and
blogs. Blogs are "personal" conversations, opinions and
news, delivered in a linear structure, usually written
in a more personal style, and confined to a limited number
of content types.

E-zines on the other hand are more similar to magazines
or newspapers, carrying content presented in a complex
non-linear content structure, and having the ability to
carry many different content types that do not mix well
together if provided through a linear content structure.
For example, a typical e-zine might include an editorial;
a leading article, representing the prevailing topic of
a specific e-zine issue; supporting articles, clearly
structured to show they are secondary to the leading
article; links to the most relevant forum topics and
posts; a news section; different advertisements
(banner ads, textual ads, advertorials etc.); a Q&A
section; a featured whitepaper; etc.

Providing all of this content demands a complex content
structure and a strong and experienced editor. The blog
format simply does not provide the level of structure
needed to effectively present such a complex content mix.

B) INTEGRATING RSS IN TO YOUR E-MAIL MARKETING STRATEGY

If you can understand these basic relations you can in fact
understand how much you can integrate RSS in to your e-mail
marketing strategy as a supplement to e-mail as a delivery
tool.

For now, here are some of the most basic generic opportunities
in using RSS together with e-mail:

1. Use RSS to announce each new issue of your e-mail e-zine,
which you make available in full on your website.

2. Provide a separate RSS feed for the articles you publish
in your e-mail e-zine and get them to your subscribers as
soon as the articles become available, without them having
to wait to receive them in your e-mail newsletter. The same
goes for your news section, if you have one.

3. If you publish much content in different topic categories
in your e-zine, provide a separate RSS feed for each of those
topics. Take another look at the elements we listed above
that a typical e-zine might include. Each of those elements
ould in fact become a stand alone RSS feed.

4. If you’re doing e-mail autoresponder marketing, provide
those very same autoresponders as RSS feeds, allowing your
visitors to subscribe either to the e-mail or RSS delivery
channels to receive the very same content.

5. If you have your own affiliate program, make sure that
your affiliates can also subscribe to your affiliate notices
via an RSS feed, not just e-mail. Basically, all you will be
doing is duplicating the same content you’re sending out via
e-mail in an RSS feed.

6. If you’re sending out special notices or updates to your
existing customers via e-mail, create a special limited-
access RSS feed to deliver those same updates via RSS as
well.

These should be enough to get you started thinking in the
right direction.


=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
Rok Hrastnik is the author of “Unleash the Marketing &
Publishing Power of RSS”, acclaimed as the best and most
comprehensive guide to RSS for marketers by leading RSS
experts. The complete guide on RSS for marketers:
http://rss.marketingstudies.net/index.html?src=sa
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=


=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
>>> You gotta check this out!! <<<
==> http://www.worldinternethomestudy.com/th.html
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=


=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
>>> >>> eBook of the Week <<< <<<
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
Fire your boss, work at home and empower yourself to
the success you deserve. 'Wise Women Win'  can show
you how to win big!
http://www.ezyebook.com/estore/www/
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=


=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
The e*Vision eZine is published by Tom Hua
Copyright (c) 2001 - 2005, all rights reserved.
No portion of this publication may be reproduced
or transmitted without the express written consent
of the publisher or contributing editors and or writers.

DISCLAIMER: We disclaim any liability for the use of
Any contributed information contained herein.

I hope you've enjoyed this issue of the e*Vision ezine.
Please let me know if you have any questions, suggestions
or requests.

All the Best, until next time!

Tom Hua
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
Read ALL Past Issues at == http://ustoday.net/evision/
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=