, from Tom Hua - Publisher of e*Vision, <br />
and the co-founder of the World Internet Summit. <br />
<br />
This is *Under The Spotlight* … <br />
 <br />
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>>> >>> F.r.e.e Brand-able eBook for YOU to sell! <<< <<<<br />
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<br />
Hi , <br />
<br />
This is what I have put together not long ago with the <br />
assistance of my team. It is called *Internet Glossary*.<br />
<br />
You see I often receive emails from people asking me <br />
<br />
What is SMTP?<br />
What is MIME? <br />
What is a Proxy Server?<br />
What are Blog and RSS? <br />
<br />
No matter how long you have been online for, it seems to <br />
be that there is always something, that jumps out of <br />
blue makes you wonder what Exactly that is, right?<br />
<br />
I have created this Internet Glossary so that you can <br />
easily find out what all those Internet Terms mean.<br />
<br />
As my loyal customer, Not only you get a f.r.e.e copy, <br />
But Also your get to SELL it and keep all the money!<br />
<br />
What’s more? <br />
<br />
You can BRAND it with your name and links before you sell <br />
it so that it will even earn you money after you sold it.<br />
<br />
Simply brand Your copy here:<br />
  <br />
==> <a href="http://ebookwholesaler.net/ig2.html" target="_blank">http://ebookwholesaler.net/ig2.html</a><br />
<br />
P.S.<br />
<br />
This little book is Everyone on the Internet would need.<br />
Make a good use of it! <br />
 <br />
==> <a href="http://ebookwholesaler.net/ig2.html" target="_blank">http://ebookwholesaler.net/ig2.html</a><br />
 <br />
Warmly,<br />
<br />
Tom Hua<br />
   <br />
   <br />
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Welcome to this issue of e*Vision! by Tom Hua<br />
(Volume V - Issue 2005-08-02)<br />
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The e*Vision ezine is specifically focused on the online <br />
marketing of information products. I hope you find the <br />
information presented in The e*Vision ezine valuable, <br />
and that it helps bring you online success.<br />
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Read ALL Past Issues at == <a href="http://ustoday.net/evision/" target="_blank">http://ustoday.net/evision/</a><br />
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  <br />
  <br />
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          >>>> >>>> Featured Article <<<< <<<<<br />
  What Makes a Truly *Great* Website? - by Jim Edwards<br />
           <a href="http://www.ustoday.net/mini.html" target="_blank">http://www.ustoday.net/mini.html</a><br />
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<br />
Not a week goes by that half a dozen people don't ask me<br />
what separates a great, money-making website from a bad<br />
one. <br />
<br />
In response, I surveyed of a number of different websites,<br />
large and small, to find what they share in common to make<br />
them so successful. <br />
<br />
With few exceptions, every extraordinarily great website<br />
contained the following elements.<br />
 <br />
** Testimonials<br />
<br />
Every great website has testimonials from satisfied<br />
customers. <br />
<br />
These testimonials help set the potential customer's mind<br />
at ease that the products or services sold online will<br />
perform as promised. <br />
<br />
Truly great testimonials not only endorse the product, but<br />
clearly state how the product increased sales, saved money,<br />
or benefited previous buyers in very specific and tangible<br />
ways. <br />
<br />
Testimonials should present real benefits others can<br />
readily identify with, understand and, more importantly,<br />
want those same results for themselves!<br />
<br />
** Headlines<br />
<br />
Headlines capture visitors' attention and get them involved<br />
in the website. <br />
<br />
How do you read the newspaper? <br />
<br />
If you read like most people the headlines first catch your<br />
attention and determine whether you'll actually read a<br />
story.<br />
<br />
Similarly headlines on a website determine whether visitors<br />
get involved in the information or surf away never to<br />
return. <br />
<br />
My own experience has shown that the proper headlines can<br />
easily and quickly double, triple, or even quadruple a<br />
website's sales almost overnight.<br />
<br />
** Bullets<br />
<br />
Bullets communicate various and subtle bits of information<br />
about a product or service without making readers plow<br />
through paragraphs of information to get to the meat of a<br />
website's offering. <br />
<br />
Bullets arouse interest, build excitement and convey a lot<br />
of information very quickly to time-starved web surfers.<br />
<br />
** Bonuses<br />
<br />
Every great website offers bonuses to people who buy, apply<br />
or fill out a form. <br />
<br />
Nothing induces someone to do business with you online like<br />
offering them something extra for taking the action you<br />
want. <br />
<br />
Offering a bonus report, tape, extended membership, extra<br />
quantities of product at a deep discount, coupons, or just<br />
about anything makes people more willing to go ahead with<br />
the purchase decision.<br />
<br />
** Guarantees<br />
<br />
Everyone takes a risk whenever they buy anything from<br />
anyone. <br />
<br />
The risk centers on whether or not the product or service<br />
will perform as promised. <br />
<br />
In a retail store most people feel pretty confident the<br />
store will still exist if they need to make a return or<br />
exchange in a few days. <br />
<br />
On the web, however, that risk in making a purchase seems<br />
much higher than in the "offline" world. <br />
<br />
Every great website makes a point of specifically telling<br />
customers about their return policy and truly exceptional<br />
sites offer 100%, no-questions-asked, money-back<br />
guarantees. <br />
<br />
People rarely take advantage of such guarantees and I have<br />
personally seen a website's sales increase by 45% just by<br />
extending the guarantee period an additional 30 days.<br />
<br />
** Phone numbers<br />
<br />
Every great website has a phone number with a real live<br />
human being on the other end who can answer questions and<br />
provide product support.<br />
<br />
So there you have it! With few exceptions this represents<br />
the formula for creating or identifying a truly great<br />
website.<br />
<br />
=-=-=-=-=-=<br />
Jim Edwards is a syndicated newspaper columnist and the<br />
creator of an amazing course that will teach you step-by-<br />
step and click-by-click how to finally create your own<br />
money-making mini-sites... <br />
<br />
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"Finally! A Quick and Easy Way For YOU to Painlessly Set Up<br />
Your OWN Moneymaking 'Mini' Websites... Without Being a<br />
Computer Geek, Buying Expensive Software, or Paying<br />
Outrageous Fees To A Webmaster!"<br />
Click Here => <a href="http://www.ustoday.net/mini.html" target="_blank">http://www.ustoday.net/mini.html</a><br />
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  <br />
  <br />
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The Famous World Internet Summit is Coming to Asia for the <br />
very first time in October. Find out more details here: <br />
<a href="http://www.ustoday.net/wisasia.html" target="_blank">http://www.ustoday.net/wisasia.html</a><br />
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     <br />
           <br />
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             >>> >>> eBook of the Week <<< <<<<br />
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This Special Teleclass transcript entitled "The Golden <br />
Keywords Teleclass" - 'Practical Strategies For Turning <br />
Mere Words Into Cas.h!', is now available to you, at<br />
absolutely no charge!<br />
==> <a href="http://ustoday.net/GoldenKeywordsTeleclass.pdf" target="_blank">http://ustoday.net/GoldenKeywordsTeleclass.pdf</a><br />
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 <br />
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The e*Vision eZine is published by Tom Hua <br />
Copyright (c) 2001 - 2005, all rights reserved. <br />
No portion of this publication may be reproduced <br />
or transmitted without the express written consent <br />
of the publisher or contributing editors and or writers. <br />
<br />
DISCLAIMER: We disclaim any liability for the use of <br />
Any contributed information contained herein.<br />
<br />
I hope you've enjoyed this issue of the e*Vision ezine. <br />
Please let me know if you have any questions, suggestions <br />
or requests.<br />
<br />
All the Best, until next time!<br />
<br />
Tom Hua<br />
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Read ALL Past Issues at == <a href="http://ustoday.net/evision/" target="_blank">http://ustoday.net/evision/</a><br />
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