=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
, from Tom Hua - Publisher of e*Vision, <br />
and co-founder of the World Internet Summit. <br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-= <br />
<br />
Hi , <br />
<br />
This is Tom Hua here writing to you from my hometown in <br />
China. I hope this email finds you and your family well.<br />
<br />
Today I have another f.r.e.e gift for you…   <br />
<br />
Mr. C is the go to guy for many of today’s top internet <br />
gurus. He helps them explode their sales with some very <br />
unconventional methods you most likely have ne.ver heard <br />
about. <br />
<br />
Right now he’s doing a project with Rich Schefren and <br />
Stephen Pierce. When you go to their website you can <br />
opt*in to claim 7 insider reports that are bound to <br />
open your eyes and fill your pockets. <br />
<br />
Yes, they will be yours at no charge. <br />
Don’t waste anytime…<br />
<br />
<a href="http://www.ustoday.net/jc.html" target="_blank">http://www.ustoday.net/jc.html</a><br />
<br />
Sincerely,<br />
<br />
Tom Hua<br />
    <br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
Welcome to this issue of e*Vision! by Tom Hua<br />
(Volume V - Issue 2005-06-21)<br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
The e*Vision ezine is specifically focused on the online <br />
marketing of information products. I hope you find the <br />
information presented in The e*Vision ezine valuable, <br />
and that it helps bring you online success.<br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
Read ALL Past Issues at == <a href="http://ustoday.net/evision/" target="_blank">http://ustoday.net/evision/</a><br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
    <br />
  <br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
           >>>> >>>> Featured Article <<<< <<<<<br />
 Don’t Smoke, But I Love a Good .sig! - By Jonathan Clute<br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
<br />
.sig, or “Dot Sig” as it’s affectionately known, stands for <br />
“Signature File” and is the text and (usually) other contact <br />
information placed at the bottom of email or other computer-<br />
based correspondence. It is traditionally used for things <br />
like phone numbers, alternate email addresses, mailing <br />
addresses, web site addresses, etc. However the real truth <br />
is, it can contain anything the author wishes to include. <br />
It is like having your very own piece of legitimate, non-<br />
intrusive, socially acceptable, 100% SPAM-free advertising <br />
space on every piece of email you send or posting you ever <br />
make! <br />
 <br />
Think about that a moment. Really think about it. Do you <br />
have a .sig on your emails? Have you ever noticed other <br />
people’s signatures? Have you ever clicked their links out <br />
of curiosity? Have you ever noticed that the links can have <br />
absolutely nothing to do with the topic being discussed, <br />
and yet it is still considered acceptable to use this space <br />
for what amounts to advertising much of the time? <br />
 <br />
Have you ever stopped to think about how many eyes could <br />
potentially be reading your online postings for years to <br />
come? Or how far an email you type could go if it is <br />
forwarded a few times to various groups of people you <br />
don’t even know? You may not realize this, but many <br />
online forums, Yahoo Groups, etc. are publicly readable; <br />
you only must be a member in order to post something to <br />
the group. But since anyone, including bots, can read the <br />
messages, they are some of the most widely “spidered” <br />
content on the internet (see sidebar). This means that <br />
your comments or postings could potentially be read by <br />
millions of people beyond the one, two, or ten people <br />
you intended it for. What would you pay for that kind <br />
of targeted advertising? Make sure your .sig is ready! <br />
 <br />
[SIDEBAR]<br />
Googlebot - Your Friend on the WWW Googlebot is Google's <br />
web-crawling robot. It collects documents from the web <br />
to build a searchable index for the Google search engine. <br />
This automated process is commonly called "spidering" <br />
because these (ro)bots crawl the web in their search for <br />
information. The key is that they love text. Google tends <br />
to rank sites with lots of text content very high – <br />
especially discussion forums! Because of this, your online <br />
forum remarks can live almost indefinitely, and may be <br />
seen by people years from now. This means any .sig you <br />
include at the bottom of your post will be nearly eternal <br />
free focused advertising.<br />
[/SIDEBAR] <br />
 <br />
So, what is the proper protocol for creating a .sig? The <br />
internet standard is to place two hyphens (dashes) at the <br />
bottom of your email, and on the next line begin your sig. <br />
For example, mine looks like this at the moment: <br />
 <br />
 |----------------------------------------------------<br />
 |ARBITRAGE == Risk Free Trades, Profit Up Front!<br />
 |Why gamble, when you can win every time!<br />
 |www.ArbitrageBusiness.Info - For Business Builders<br />
 |www.SportsArbitrage.Info - For Pure Traders<br />
 |www.PMLinvestments.com - For All Investors<br />
 |---------------------------------------------------- <br />
 <br />
Notice I said that this is what my .sig looks like at the <br />
moment. Your signature is a dynamic thing, and you are free <br />
to change it at any time. In fact, you don’t even have to <br />
have a standard one. Though most email programs have a place <br />
for you to put in automatic signatures, you can also simply <br />
type two hyphens, hit return, and type whatever you wish to <br />
be your signature on that particular email or posting. Think <br />
of the possibilities, be creative! Play with formatting and <br />
layout, don’t be afraid to create simple shapes & boxes as <br />
I did above. Beware however that formatting doesn’t always <br />
survive in emails, especially in html format, so you will <br />
want to experiment with sending yourself emails a few times <br />
while you get it “just right.” <br />
 <br />
As long as you follow the protocol of two hyphens followed <br />
by your content, and place this at the bottom of your email, <br />
this is a universally acceptable method of self-promotion. <br />
The absolutely most critical component is, that your actual <br />
communication whether it be email or a forum posting must <br />
be on-topic! <br />
 <br />
This means you can’t just post a message saying “I agree!” <br />
followed by your signature, on a dozen forums and not expect <br />
to be criticized for it. So make sure whatever you have to <br />
say is relevant to the topic at hand, and then be sure to <br />
include your .sig at the conclusion of your writing. <br />
 <br />
I believe that too many investors, business people, artists, <br />
and more do not take advantage of this amazingly powerful <br />
method of nearly-viral marketing. The major players in web-<br />
based email have known about the power of this for years! <br />
HotMail for example was a success primarily because of this <br />
technique! Back when they first started, their only form of <br />
advertising was by putting a small message about themselves <br />
at the bottom of every email each HotMail user sent. This <br />
meant that, whether they wanted to or not, every recipient <br />
of a HotMail user’s email was exposed to a HotMail ad with <br />
a link to sign up. Because of this, HotMail was my first <br />
web-based email account back around 1998. Today, I don’t <br />
know of any major web-mail provider that does not include <br />
a link to themselves in each user’s email messages. This <br />
technique works; people do click those links! <br />
 <br />
In closing, I’d like to make a confession. I myself only <br />
created my .sig very recently. Though intellectually I <br />
knew all these facts and benefits to be true, I just didn’t <br />
take the necessary action! Now that I have done so, I have <br />
received many more website visitors, and participants in <br />
some of my business ventures, because they saw my signature <br />
and decided to click. Creating this signature was such a <br />
little thing, why on earth did I wait so long to do it?! <br />
 <br />
Don’t wait – take action now. Needless to say, this advice <br />
extends far beyond just creating a good .sig! <br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
Jonathan van Clute is a full time investor, educator, <br />
speaker, and online options and sports arbitrage trader. <br />
In addition to his business activities, he is also a <br />
musician, video editor/animator, and one of the world's <br />
greatest Segway Polo athletes. He can be reached via email <br />
at <a href="mailto:jonathan@PMLinvestments.com">jonathan@PMLinvestments.com</a> and is speaking at an <br />
upcoming teleseminar, visit <a href="http://www.snurl.com/ideabio" target="_blank">http://www.snurl.com/ideabio</a> <br />
for details.  <br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
  <br />
   <br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
            >>> >>> eBook of the Week <<< <<<<br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
Create Your Web Site in 5 Days with the new easy to read <br />
and understand tutorial, with videos! One of the best <br />
resources available online. <br />
<a href="http://www.ezyebook.com/5daysite.htm" target="_blank">http://www.ezyebook.com/5daysite.htm</a><br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
    <br />
   <br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
The e*Vision eZine is published by Tom Hua <br />
Copyright (c) 2001 - 2005, all rights reserved. <br />
No portion of this publication may be reproduced <br />
or transmitted without the express written consent <br />
of the publisher or contributing editors and or writers. <br />
<br />
DISCLAIMER: We disclaim any liability for the use of <br />
Any contributed information contained herein.<br />
<br />
I hope you've enjoyed this issue of the e*Vision ezine. <br />
Please let me know if you have any questions, suggestions <br />
or requests.<br />
<br />
All the Best, until next time!<br />
<br />
Tom Hua<br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
Read ALL Past Issues at == <a href="http://ustoday.net/evision/" target="_blank">http://ustoday.net/evision/</a><br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=