Hi ,<br />
<br />
Welcome to this issue of e*Vision! <br />
Volume IV - Issue 2004-10-05<br />
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The e*Vision ezine is specifically focused on the online <br />
marketing of information products. We hope you find the <br />
information presented in The e*Vision ezine valuable, <br />
and that it helps bring you online success.<br />
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Read ALL Past Issues at == <a href="http://ustoday.net/evision/" target="_blank">http://ustoday.net/evision/</a><br />
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  >>> I want to TALK to you… Please read Carefully! <<<<br />
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<br />
Hi ,<br />
<br />
World Internet Summit is on again! <br />
Next Stop: London, England, October 28-31, 2004<br />
<br />
Would You like to come?<br />
<br />
You should not miss this from your doorstep if you are <br />
in the UK. If you are not… then<br />
<br />
Would you like to meet me in the "old dart?" (England) <br />
Would you like to combine some "tax deductible" business <br />
with pleasure?<br />
<br />
How does visiting Big Ben sound ... the Tower of <br />
London ... Madame Tussaud's Wax Works and so much <br />
more - PLUS... injecting your mind with the latest <br />
internet marketing ideas from around the world?<br />
<br />
Not to mention making some Amazing Business Connections <br />
in Europe.<br />
<br />
, Is this You?<br />
<br />
If so, I have a Very Special Deal for you if you are <br />
the first 12 people to contact me. <br />
<br />
In fact, it's so special that I'm not announcing it <br />
publicly.<br />
<br />
There is some special criteria to meet (because the <br />
purpose for this offer is very strategic), but believe <br />
me, if you fit the bill, my offer could see you flying <br />
to England effectively for fr~ee.<br />
<br />
Yep, some deal, right?<br />
<br />
Only one way to get in on it though.<br />
<br />
You must PHONE ME IN PERSON on 61 - 3 – 94173368 <br />
9am – 5pm, Monday – Friday. I am in Melbourne Australia.<br />
Here is a link where you can find out my time zone:<br />
<a href="http://www.timeanddate.com/worldclock/city.html?n=152" target="_blank">http://www.timeanddate.com/worldclock/city.html?n=152</a><br />
 <br />
<br />
Alternatively, you can email me your telephone number <br />
and the best time to call at <a href="mailto:tom@esolute.com">tom@esolute.com</a><br />
<br />
I’ll then do my best to call you back. <br />
 <br />
This way I can ask you the questions you need to be able <br />
to answer, in order to qualify for this remarkable offer. <br />
<br />
SOME RULES YOU MUST OBIDE BY:<br />
<br />
Please don't call if you can't make it to England on <br />
October 28-31... don't have a passport (if you are not in UK) <br />
... and aren't hungrier than an alley cat to be in the <br />
audience of a World Internet Summit event. <br />
<br />
This offer WILL require some kind of financial investment.<br />
(so no total freebie seekers, okay?).<br />
<br />
DEADLINE ends Friday 5pm, October 6, 2004<br />
<br />
Those are the rules my friend.<br />
<br />
You've got my number. <br />
<br />
Now it's your choice to "seize the day."<br />
<br />
Let’s work together and make it happen for You!<br />
See you in London! <br />
<br />
<br />
Tom Hua<br />
<br />
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  <br />
  <br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
   A Major 'Shift' Is Happening To Internet Marketing<br />
   … You Can Either Embrace It, Or You Can Watch Your <br />
     Competitors Gain An Advantage Over You!<br />
         <a href="http://www.trafficsecrets.com/thua" target="_blank">http://www.trafficsecrets.com/thua</a> <br />
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          >>>> >>>> Featured Article <<<< <<<<<br />
Finding The Cheap Clicks - by Henry Eldridge-Doyle<br />
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<br />
As anyone who uses Pay Per Click (PPC) advertising in <br />
their marketing campaign knows, getting your ad copy on <br />
the front page of a search results listing is becoming <br />
more expensive by the day. It’s a new phenomenon known <br />
as ‘keyword fatigue’, and it's down to the overwhelming <br />
success of programs like Google's AdWords. As more and <br />
more advertisers realise the benefits of this form of <br />
traffic generation, so the number of people bidding for <br />
the same keywords increases, and the bid prices climb <br />
accordingly. Great news if you are a publisher taking <br />
a cut of the revenue, but not so welcome for those doing <br />
the bidding. <br />
<br />
So are the days of 5 cents a click now just a distant <br />
memory? Not at all, there are hundreds of thousands if <br />
not millions of keyword phrases out there for minimum <br />
cost, all it takes is a little more effort to use them. <br />
To understand how this can be done, with Google AdWords <br />
in particular, it is first necessary to understand how <br />
ad positions are determined. <br />
<br />
Google's PPC program, like their core search engine, <br />
places a great deal of emphasis on advertisment relevance. <br />
When a web surfer types keywords into the search box, <br />
Google wants the ad that most closely matches that phrase <br />
to be shown nearest the top of the list - not just the ad <br />
bidding the highest amount of money. It mutiplies bid <br />
price by keyword relevance, and that means that by careful <br />
selection of your keywords, it is possible to be placed <br />
above competitors and pay only 1 cent more than they are <br />
(Google doesn't necessarily charge the maxium amount you <br />
bid, only enough to put you ahead). <br />
<br />
There are three simple ways you can trump your competitors <br />
with your keyword selection: <br />
<br />
1. Longer phrases. There are huge numbers of people bidding <br />
on a loose term like "mortgage broker", but fewer people <br />
bidding on a tighter phrase like "mortgage broker in texas". <br />
If a searcher types "mortgage broker in texas" into Google, <br />
and you have that phrase in your keyword list, your ad will <br />
be deemed more relevant than anyone just using "mortgage <br />
broker" in their own list - which means a cheaper click for <br />
you! Of course, there are fewer searches for mortgage brokers <br />
specifically in Texas than for mortgage brokers in general, <br />
so it's necessary to build a large list of similar keyphrases <br />
targetting many locations. <br />
<br />
2. Closer matching. Just because you might type "in car <br />
satellite radio" into Google, doesn't mean every surfer <br />
will do the same. Somebody else searching for the same <br />
thing may well enter "satellite radio in car", or "radio <br />
in car satellite", and so on. If your ad contains every <br />
variation, it may trump a competing ad which lists only <br />
the first example. In other words, having just the keywords <br />
in your list isn't necessarily enough - having them in the <br />
same order a searcher enters them will give your ad a better <br />
relevance score. <br />
<br />
3. The final (Google specific) method is to ensure that you <br />
wrap every keyword or keyphrase in both quotes and brackets. <br />
Again, this means that if someone enters an exact term you <br />
have listed, your ad will beat a competing ad that has the <br />
same term but without the brackets or quotes. <br />
<br />
Clearly, building keyword lists in this way can be more time <br />
consuming than simply selecting a few generic words that <br />
describe your product or service, but free tools such as <br />
those at <a href="http://www.keyword-linker.com" target="_blank">http://www.keyword-linker.com</a> can make the process <br />
much quicker than doing it manually. Cheap keyphrases are <br />
still there for the taking, the winners in PPC now will be <br />
those who put in the effort to catch them. <br />
<br />
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Henry Eldridge-Doyle may be contacted at <br />
<a href="mailto:info@keyword-toolkit.com">info@keyword-toolkit.com</a>. <br />
Henry Eldridge-Doyle is an internet marketer, and site <br />
developer at <a href="http://www.keyword-toolkit.com" target="_blank">http://www.keyword-toolkit.com</a> <br />
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  <br />
  <br />
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       >>> >>> WORLD INTERNET SUMMIT - UK <<< <<< <br />
  ==> <a href="http://www.worldinternetsummit.com/uk/2004.html" target="_blank">http://www.worldinternetsummit.com/uk/2004.html</a><br />
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      <br />
   <br />
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          >>> >>> eBook of the Week <<< <<<<br />
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=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
  <br />
 <br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
   A Major 'Shift' Is Happening To Internet Marketing<br />
   … You Can Either Embrace It, Or You Can Watch Your <br />
     Competitors Gain An Advantage Over You!<br />
         <a href="http://www.trafficsecrets.com/thua" target="_blank">http://www.trafficsecrets.com/thua</a> <br />
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The e*Vision eZine is published by Tom Hua <br />
Copyright (c) 2004, all rights reserved. <br />
No portion of this publication may be reproduced <br />
or transmitted without the express written consent <br />
of the publisher or contributing editors and or writers. <br />
<br />
DISCLAIMER: We disclaim any liability for the use of <br />
Any contributed information contained herein.<br />
<br />
I hope you've enjoyed this issue of the e*Vision ezine. <br />
Please let me know if you have any questions, suggestions <br />
or requests.<br />
<br />
All the Best, until next time!<br />
<br />
Tom Hua - Editor & Publisher<br />
<a href="mailto:tom@UStoday.net">tom@UStoday.net</a><br />
Hitech United Australia Pty Ltd<br />
380 Johnston Street, Abbotsford, Victoria 3067, Australia<br />
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Read ALL Past Issues at == <a href="http://ustoday.net/evision/" target="_blank">http://ustoday.net/evision/</a><br />
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This is a commercial email.