Hi ,

Welcome to this issue of e*Vision!
Volume IV - Issue 2004-06-15
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The e*Vision ezine is specifically focused on the online
marketing of information products. We hope you find the
information presented in The e*Vision ezine valuable,
and that it helps bring you online success.
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Read ALL Past Issues at ==> http://ustoday.net/evision/
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>>> >>> Free LIVE *Webcast* Tomorrow! <<< <<<
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Hi ,

If you’re interested in the “Underachiever Website”
concept I launched last week… then you’re going to
be very happy at the urgent news I have for you.

There’s a free LIVE “Webcast” happening that you must
listen to if you want free answers on how to get your
own website up and running and making money.
Go here for all the details:
http://www.amazingmum.com/webcast.html

Warmly,

Tom Hua

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>>> >>> May I meet You in Person in Nashville?? <<< <<<
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,

After these many years, I am coming to Nashville, USA in
September to bring you the *WORLD INTERNET SUMMIT*.

I am Excited!!!

What did the person who opened the 2nd website in
Australia discover from the WORLD INTERNET SUMMIT?

THREE important things...

#1 - Just because you get on the Internet does NOT mean
you'll make any money! (Can you identify with this?)

#2 - The Internet is changing at lightning speed, and the
outdated knowledge of yesterday is as old and musty as
your grandparents old photos... Perhaps of deep interest
(to you, personally), yet of no consequence in the moving
fray of the world.

May I remind you we are now living in the 21st Century?

#3 - The WORLD INTERNET SUMMIT reveals the secrets,
gives you the motivation, and introduces you to the
people and resources you need to finally get it together.

http://ustoday.net/wisusa.html

Don't take my word for it, tremble with the drama in
Helen Bassett's voice...

    "In 1991 I read an article in an Australian
    newspaper about a young guy from Qantas who
    placed a color brochure about their Barrier Reef
    islands in this computer thing called the World
    Wide Web and that WWW was going to connect every
    computer in virtually every house in the world.

    Instantly I understood the power of the Web and
    was hooked. I tracked this guy down and, together,
    we launched Australia's second web site.

    My site attracted national publicity and I was
    invited to address the Tourism Council of
    Australia on how this Internet would affect
    travel agents .... from there it was all downhill...

    No one took the Internet seriously and no one
    (including me) could work out how to make money
    from it. My dream was shattered ...

    ...Until I attended the WIS. You guys literally gave
    me back my dream and now it is becoming a reality.

    I have just launched B2BWomen.com - a website
    for and about women!"

Others have finally launched membership sites, made
products, and written web copy they had no chance of
doing before they discovered the inside secrets at the
magical 3 1/2 day WORLD INTERNET SUMMIT...

Catch it in your neighborhood this 16 - 19 September
2004 at OpryLand Resort & Convention Center Nashville,
Tennessee USA.

Tune in, change your Internet Fortunes like Helen Basset
did.

http://ustoday.net/wisusa.html

And… I would love to meet you there in Person!


To Your Success,

Tom Hua

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>>> >>> Free LIVE *Webcast* Tomorrow! <<< <<<
==> http://www.amazingmum.com/webcast.html
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>>>>>>>> Featured Article <<<<<<<<
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Covering All The Bases:
How to Make Sure Your Newsletter Gets Opened and Read
- by Roger C. Parker
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It’s not enough to prepare and distribute a monthly
newsletter, one that offers information of genuine
value to your market.

You also have to make sure your newsletter gets opened
and read! Covering letters provide reasons for recipients
to open, download and read your newsletter each month.

Covering letters are ‘advertisements’ for each issue of
your newsletter. In today’s time-starved environment, you
have to provide good, solid reasons for recipients to stop
what they’re doing and invest time reading your newsletter.

You should devote as much care to preparing your covering
letters as you devote to the newsletters themselves.

Covering letters provide a bridge, between the recipient’s
self-interest and the contents of your newsletters. Covering
letters should describe how recipients will benefit from
reading the current issue of your newsletter. Otherwise,
your newsletter may go unread.

There are two types of covering letters: those distributed
by email and those mailed in envelopes along with printed
copies of your newsletter. Both types should begin with a
‘sales pitch.’

--Email covering letters. Use the subject line of text
or HTML covering letters to encourage recipients to read
attached copies or direct recipients to your web site
where they can download the latest issue.

--Mailed covering letters. Include a ‘teaser’ on the outside
of the envelope containing your newsletter and covering
letter. Like the subject line of an email, the teaser should
promise the benefits described in the covering letter and
delivered in your newsletter.

Successful covering letters contain four essential elements:

1. Engagement – Engage recipients by showing familiarity
with their problems and goals. Make it obvious that you
understand their problems and can help solve them. A subject
line or envelope teaser like: ‘June, 2004 Newsletter’ fails
to provide recipients with a reason to read on.

‘June Newsletter: Cutting Employee Absenteeism’ does a better
job of promoting newsletter content and encouraging readership.

The headline and first paragraphs of the email or covering
letter should continue to engage by describing, in increasing
detail, the benefits recipients will gain from reading your
newsletter:

- What problems does the current issue address and solve?
- What goals will the current issue help your readers
achieve?

2. Proof – Next, use the covering letter to prove the
value of reading your newsletter:

- Case studies – Summarize case studies mentioned in your
newsletter.

- Procedures – If your newsletter shows how to do a task,
list the number of steps or describe one step in detail.

Whenever possible, include testimonials from individuals
or clients who have successfully benefited from the ideas
described in the current issue.

3. Next step – Show how to access your newsletter by:

- Opening the email attachment

- Downloading the newsletter from your website.
(Make sure recipients can easily locate the specific page.)

- Clicking a link, but also include a URL in case the link
doesn’t work.

4. Promotion – Encourage recipients to pass along your
newsletter to associates and friends who might benefit
from its content. Planting the ‘sharing seed’ each month
can play a big role in increasing the size of your opt-in
mailing list.

Before distributing, review your newsletter after completing
your covering letter. Ask yourself:

- Headline: Does the headline develop the promise made in
the letter?

- Content: Does my newsletter actually deliver the promised
benefits?
Edit and rewrite your newsletter until you can answer ‘yes’
to both questions. And then use your covering letter to
persuade recipients to open and read your newsletter.

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Roger C. Parker is the $32,000,000 author with over 1.6
million copies in print. Do you make these marketing and
design mistakes? Find out at
http://www.gmarketing-design.com
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There's plenty of Americans telling you how to get rich
on the Internet, but that doesn't tell the whole story.
The *World Internet Summit* brings you people all over
the world making huge online incomes…
Live where you want, do business 24/7 on the Internet.
http://ustoday.net/wisusa.html
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>>> eBook of the Week <<<
Say a Few Words - By John Williams
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“Say a Few Words" is full of tips and short-cuts to help
you capture your audience and beat the butterflies, even
if they're as big as buffaloes, when you make a call to
action at a PTA meeting, present an award to a co-worker
or even give a full-scale presentation.
Get the book today and you'll always be ready to
"Say a Few Words".
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>>> >>> FREETOSELL Pro – A True Turnkey System! <<< <<<
http://freetosell.com
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If you've ever wondered how you could turn the massive
potential of the internet into MONEY in the bank - then
this message is for you. For 3 ˝ mesmerising days you'll
discover the "behind the scenes" secrets of the ultimate
lifestyle FROM HOME. ==> http://ustoday.net/wisusa.html
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The e*Vision eZine is published by Tom Hua
Copyright (c) 2004, all rights reserved.
No portion of this publication may be reproduced
or transmitted without the express written consent
of the publisher or contributing editors and or writers.

DISCLAIMER: We disclaim any liability for the use of
Any contributed information contained herein.

I hope you've enjoyed this issue of the e*Vision ezine.
Please let me know if you have any questions, suggestions
or requests.

All the Best, until next time!

Tom Hua - Editor & Publisher
tom@UStoday.net
Hitech United Australia Pty Ltd
380 Johnston Street, Abbotsford, Victoria 3067, Australia
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Read ALL Past Issues at ==> http://ustoday.net/evision/
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This is a commercial email.