Hi ,<br />
 <br />
Welcome to this issue of e*Vision! <br />
Volume IV - Issue 2004-05-04<br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
The e*Vision ezine is specifically focused on the online <br />
marketing of information products. We hope you find the <br />
information presented in The e*Vision ezine valuable, <br />
and that it helps bring you online success.<br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
 Read ALL Past Issues at ==> <a href="http://ustoday.net/evision/" target="_blank">http://ustoday.net/evision/</a><br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
 <br />
 <br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
       Increase Sales By Flying Under Your Prospects' <br />
                     "Radar Defenses"<br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
<br />
 Hi ,<br />
<br />
 How do you persuade someone to do what you want them to do?<br />
<br />
 A whole world of marketing exists around us trying to do<br />
 that every minute of the day.  Do you even notice it anymore<br />
 or, like your prospects, have you subconsciously set up a<br />
 system of "radar defenses" against the daily bombardment of<br />
 marketing messages?<br />
<br />
 Take a minute and count up the advertising methods which<br />
 fight for your attention (and money) every day.  Just the<br />
 basic list includes:<br />
<br />
 · Yellow page ads<br />
<br />
 · Newspaper and magazine ads<br />
<br />
 · Postcards, catalogs, and direct mail circulars in your<br />
   "snail mail" box<br />
<br />
 · Radio pitches interrupting the flow of your favorite songs<br />
<br />
 · TV ads - about 20 minutes worth per hour now<br />
<br />
 · Hundreds of storefronts, "mega" malls, and strip malls<br />
<br />
 · Highway billboards by the thousands<br />
<br />
 · Circulars hung on your doorknob<br />
<br />
 · Illegal signs on stop signs and telephone poles<br />
<br />
 · Legitimate email messages<br />
<br />
 · Spam email or UCE (without permission commercial email)<br />
<br />
 Just these 11 sources can overwhelm your brain with<br />
 marketing messages.  Like trapped rats, people develop<br />
 defenses against this never-ending onslaught.  They throw up<br />
 a wall or a "radar defense" that goes into action the minute<br />
 they smell a "pitch" or a sales job.  Don't blame them. We<br />
 all do it!<br />
<br />
 So how can you get around this psychological wall against<br />
 the constant sales and marketing messages? Well, the answer<br />
 does NOT lie in hitting people with more frequent and<br />
 obnoxious advertising or sly, sneaky tactics.  You might get<br />
 them to trust you for a minute, but it will backfire in the<br />
 long run.<br />
<br />
 You must do two things instead:<br />
<br />
 1. First, you must establish credibility for yourself and<br />
    your business as an expert.<br />
<br />
 2. Second, you must reduce their fears about doing business<br />
    with you.<br />
<br />
 Doing these two things will get you past their defenses and<br />
 allow you the opportunity to persuade them to buy your<br />
 product.<br />
<br />
 So how do you accomplish these two "simple" things? What<br />
 will win someone's attention, raise your credibility, and<br />
 lower their fear factor all at the same time? The one-word<br />
 answer really applies to most everyone.<br />
<br />
 Trust!<br />
<br />
 If a seller can get behind your defenses with information<br />
 which makes you trust them, then that credibility will carry<br />
 over into a sale much of the time.<br />
<br />
 How can you get this credibility?<br />
<br />
 Well, take this next fact as online marketing "gospel," for<br />
 many people have proven its effectiveness.<br />
<br />
 Fact: Publishing and promoting with free articles gives you<br />
 one of the most powerful opportunities available to tip the<br />
 buyer's credibility scale in your favor.<br />
<br />
 How can we prove this works? Quite easily actually.  Take a<br />
 break from reading this and go check out a newspaper or<br />
 magazine for a minute.<br />
<br />
 Which do you trust more, the ads or the articles? Most<br />
 people will choose the articles hands down.  Why? Because<br />
 the articles don't try to "sell" you anything. Instead, they<br />
 hand out useful information for educational or other<br />
 practical purposes.<br />
<br />
 Most of us grew up in a culture which says we can believe<br />
 and "trust" what appears in the standard "news" or<br />
 "information" format.  In other words, if it appears in<br />
 print, then we can believe and trust the author.<br />
<br />
 So go ahead! Use this lifetime of conditioning to your<br />
 advantage in selling your products and services!<br />
<br />
 Very few things will create an atmosphere of trust and<br />
 confidence in people as reading one of your articles on a<br />
 subject that greatly interests them.  It shows you know your<br />
 business. It also demonstrates you will do more than just<br />
 try to sell them something.<br />
<br />
 Publishing articles literally lets you fly under their<br />
 advertising "radar defenses."<br />
<br />
 So remember these points when deciding whether or not to use<br />
 articles to promote your business:<br />
<br />
 1. Few things create as much trust and confidence in the<br />
 minds of potential customers as reading an article you wrote<br />
 on a subject which specifically and intensely interests<br />
 them.<br />
<br />
 2. Articles establish credibility quickly because, right or<br />
 wrong, we've all been trained to trust the "news."<br />
<br />
 3. An article, or series of articles, will differentiate you<br />
 from the competition, who bombard people with nothing but<br />
 sales messages.<br />
<br />
 4. Providing content-rich, non-sales-oriented articles will<br />
 also help build and solidify your relationship with existing<br />
 customers so they give you repeat business.<br />
<br />
 Jim Edwards is a syndicated newspaper columnist and the co-<br />
 author of an amazing new ebook that will teach you how to<br />
 use free articles to quickly drive thousands of targeted<br />
 visitors to your website or affiliate links!<br />
<br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
 (c) Jim Edwards - All Rights reserved <br />
 Need MORE TRAFFIC to your website or affiliate links?<br />
 "Turn Words Into Traffic" reveals the secrets for using<br />
 FREE articles to drive Thousands of NEW visitors to your<br />
 website or affiliate links... without spending a dime on<br />
 advertising!<br />
 Click ==> <a href="http://ustoday.net/twit.html" target="_blank">http://ustoday.net/twit.html</a> <br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
 <br />
  <br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
             >>>>>>>> Featured Article <<<<<<<<<br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
 "Starting An Online Business: Things to Learn and Remember"<br />
                     - by Karl Augustine <br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
<br />
Since 96% of all online businesses fail, you should be careful, <br />
driven, smart, and adventurous when starting an online business.<br />
<br />
Obviously when starting an online business, avoiding mistakes <br />
is key to your success because online mistakes cost serious <br />
money and waste lots of valuable time. Unfortunately you don't <br />
have a time machine to use to go back and "undo" the mistakes <br />
that you might make. <br />
<br />
In the online world, mistakes are simply "business killers" <br />
and sadly, most people who start an online business never <br />
recover from those mistakes. <br />
<br />
Here's some facts that may factor into your decision if you're <br />
thinking of starting an online business: <br />
<br />
* When starting an online business the average newbie loses <br />
  between $1,500.00 to $2,500.00 in the first year of their <br />
  online business on useless products and programs. <br />
<br />
* The Department of Labor and Statistics says that 75,000 <br />
  new people subscribe to the Internet every day, 100,000 <br />
  new web sites are built daily, and 125,000 people start <br />
  a home-based business every week. <br />
<br />
* 33% of all new millionaires achieve it through a home-based <br />
  business. <br />
<br />
With those types of statistics, its easy to see why starting <br />
an online business can have such a grand allure and be <br />
daunting all at the same time. In fact, starting an online <br />
business can be one of the easiest things to actually do <br />
and can easily become a part-time profitable business if <br />
you do it right. <br />
<br />
So what do you have to remember or learn when starting an <br />
online business? Here's a partial list of 8 items:<br />
<br />
Starting an online business item 1: Remember that you need <br />
to plan well, have a distinct plan for what you want to do <br />
and how you are going to get there. If you don't have detail <br />
of of the "how's" regarding starting your online business, <br />
you will most likely waste more money than you can afford <br />
to and burn up more time than you should. Define a clear <br />
path from "idea to sale" right from the start and realize <br />
that your flexibility in that path will be key to your <br />
success. <br />
<br />
Starting an online business item 2: Remember that there <br />
are lots of 'get rich quick' type schemes available that <br />
contribute to the overall Internet business hype. If you <br />
buy into any of this when starting an online business, <br />
you'll actually digress rather than progress because <br />
you'll be distracted and you will not be able to maximize <br />
your time. <br />
<br />
Starting an online business item 3: Remember that there <br />
are certain similarities to offline and online success, <br />
but there is a distinct difference between online marketing <br />
and offline marketing. When starting an online business, <br />
make sure that you take what you know as an offline marketer <br />
and utilize what works in your online business and discard <br />
what doesn't. <br />
<br />
Starting an online business item 4: Remember that you will <br />
need to be highly critical of information and will need to <br />
crave information and knowledge when starting an online <br />
business. You will be bombarded with lots of information, <br />
schemes, products, resources, and tactics for success when <br />
starting an online business, its only natural. Remember <br />
to be logical and critical of such information and crave <br />
the knowledge needed to decide whether or not the information <br />
is fitting for how you think, is useful to you in your online <br />
business, and has value to you regarding your long term plan. <br />
<br />
Starting an online business item 5: You have to learn patience <br />
when starting an online business. Because you most likely <br />
won't have the knowledge or resources to make lots of money <br />
instantly, and your network of 'partners' won't be built, <br />
having patience and understanding that this business takes <br />
some time just might save from the times when you feel like <br />
throwing in the towel. <br />
<br />
Starting an online business item 6: When starting an online <br />
business, you have to be ready to learn the art of copy <br />
writing unless you have a large budget. Copy writing is <br />
one of the top skills needed to succeed in an online <br />
business and the endeavor to learn copy writing should <br />
be taken very seriously. There is a process that goes <br />
along with solid copy writing and it ties into your product, <br />
target market, and your overall plan. Make sure you learn <br />
how to write good copy or at least plan fiscally to get the <br />
job done right. <br />
<br />
Starting an online business item 7: When starting an online <br />
business, learning how to develop a product that people will <br />
pay for, that is in an unsaturated market, and that is built <br />
around your passion, can be one of the most important exercises <br />
you can undertake. There's been lots of money lost because <br />
this idea wasn't thoroughly researched before the netrepreneur <br />
started his or her online business. Don't make the same mistake <br />
when starting yours. <br />
<br />
Starting an online business item 8: In order to be successful <br />
when starting an online business, you need to learn how to <br />
use the phone! Email is great but the phone is better, always. <br />
If you aren't comfortable picking up the phone and talking <br />
to other business owners, practice it. Remember, your online <br />
business is like any other business, offline or online. It <br />
is about solving people's problems by delivering a solid <br />
product through channels that often-times demand having a <br />
relationship with other people. Voice to voice communication <br />
is the next best thing to meeting in person. Use the phone! <br />
<br />
When starting an online business, remember that you will have <br />
to sift through a lot of information and be diligent in order <br />
to turn a profit. It takes work. Starting an online business <br />
is easy, making your online business a profitable one will <br />
take effort, determination, relationships, talent, and <br />
persistence. <br />
<br />
Be humble, work hard, work smart. <br />
 <br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
Karl Augustine may be contacted at <br />
<a href="http://www.deciding-on-divorce.com" target="_blank">http://www.deciding-on-divorce.com</a> <a href="mailto:kwahlb@comcast.net">kwahlb@comcast.net</a>. <br />
Author of "A Practical Guide To Deciding Whether Or Not To <br />
Get A Divorce", a resource recommended by counselors and <br />
coaches to their clients. Proven "Action Items" to help <br />
you decide! <br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
   <br />
 <br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
               >>> eBook of the Week <<<<br />
        ‘Case Study of 33 Days CD’ - by Yanik Silver<br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
How an innocent customer comment made us a whopping <br />
$33,566 in just 2 ½ weeks. It is a Free eBook. <br />
Simply Right Click on the link below to download it.<br />
==> <a href="http://ustoday.net/case_study_of_33_Days_CD152756.pdf" target="_blank">http://ustoday.net/case_study_of_33_Days_CD152756.pdf</a><br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
   <br />
 <br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
The e*Vision eZine is published by Tom Hua <br />
Copyright (c) 2004, all rights reserved. <br />
No portion of this publication may be reproduced <br />
or transmitted without the express written consent <br />
of the publisher or contributing editors and or writers. <br />
 <br />
DISCLAIMER: We disclaim any liability for the use of <br />
Any contributed information contained herein.<br />
 <br />
I hope you've enjoyed this issue of the e*Vision ezine. <br />
Please let me know if you have any questions, suggestions <br />
or requests.<br />
 <br />
All the Best, until next time!<br />
 <br />
Tom Hua - Editor & Publisher<br />
<a href="mailto:tom@UStoday.net">tom@UStoday.net</a><br />
Hitech United Australia Pty Ltd<br />
380 Johnston Street, Abbotsford, Victoria 3067, Australia<br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
 Read ALL Past Issues at ==> <a href="http://ustoday.net/evision/" target="_blank">http://ustoday.net/evision/</a><br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
This is a commercial email.