Hi ,<br />
 <br />
Welcome to this issue of e*Vision! <br />
Volume III - Issue 2003-10-28<br />
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The e*Vision ezine is specifically focused on the online <br />
marketing of information products. We hope you find the <br />
information presented in The e*Vision ezine valuable, <br />
and that it helps bring you online success.<br />
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 *+* Read Past Issues at ==> <a href="http://ustoday.net/evision/" target="_blank">http://ustoday.net/evision/</a><br />
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<br />
,<br />
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<br />
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       How To Use Ezine Articles To Promote Any Product,<br />
               Service, or Affiliate Program  <br />
                    - by Henri Schauffler<br />
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 <br />
Do you have a great affiliate program or website all ready<br />
to go, waiting for the customers to come? Are your family <br />
and friends getting anxious, waiting for your new project <br />
to start breaking through? Then be sure to print out this <br />
article and follow the step by step plan perfectly... <br />
<br />
For years, smart marketers have been using ezine articles <br />
to rake in enormous traffic to any site of their choosing. <br />
But many of us have felt it impossible to get into this <br />
lucrative marketing area, for varied reasons such as lack <br />
of know how or a feeling of uncertainty as to writing <br />
ability. <br />
<br />
At the end of this article, I'm going to offer you some <br />
resources to end the mystery and make this mega marketing <br />
strategy as simple as 1-2-3-4-5. But first, let's take a <br />
look at how ezine article marketing works. <br />
<br />
I'll bet you can't tell me the best way to use ezine articles <br />
to promote your offer. Go ahead. Give it your best shot. Out <br />
loud. Say it. Whatever comes to mind, just blurt it out. <br />
<br />
I'm listening. <br />
You see, most folks don't really understand how to BEST <br />
use ezine articles to promote a product or service, or <br />
their favorite affiliate program. <br />
<br />
They know they are supposed to write an article, include <br />
some kind of clever offer in the text or in their resource <br />
box, and convince editors to publish their article. <br />
<br />
But, there is a *very* clever way to use your article to <br />
promote like you've never seen before. <br />
<br />
There are five simple steps... <br />
<br />
Step 1: Choose the product or service you want to promote. <br />
Now, we're not talking about your newsletter -- we're talking <br />
about an actual offer you want to present that you'll earn <br />
profits from when readers of your article make a purchase. <br />
<br />
Step 2: Determine your "useful, but incomplete" approach. I <br />
love to use what I have coined as the "useful, but incomplete" <br />
approach when using freebies of any kind. (Ezine articles, <br />
free eBooks, reports, eCourses, etc.) <br />
<br />
What I mean by that is simply this: You provide your reader <br />
with "useful" information (something they find of value and <br />
are able to actually apply) but make certain that it is <br />
"incomplete" in that they can better use the information by <br />
making a purchase. <br />
<br />
That's "useful, but incomplete." And it works like a charm. <br />
Let me give you an example: <br />
I wanted to promote Getresponse.com in a free ezine article. <br />
This is a service that offers unlimited autoresponders, <br />
tracking and all kinds of other stuff for one low price. <br />
<br />
How could I use an ezine article to promote the service? <br />
By writing an article that explains how to benefit from <br />
using autoresponders or mailing lists, of course! My article <br />
explains different uses of autoresponders and how the reader <br />
can profit from implementing the ideas. <br />
<br />
And, naturally, they will need an autoresponder service in <br />
order to put the ideas into practice, right? <br />
<br />
And I just happen to know of a great service they can use. :o) <br />
<br />
Step 3: Turn your approach into a tips list or tutorial. Let's <br />
use my example again. I decided that I would describe various <br />
uses of autoresponders and how the reader can actually profit <br />
from them. What kind of tips list or tutorial could I create? <br />
<br />
"How to Generate More Subscribers, Sales and Profits With <br />
Automated Follow-Up Messages" <br />
<br />
"7 Powerful And Profitable Ways To Use Autoresponders To <br />
Skyrocket Your Sales and Subscribers! <br />
<br />
"Want to Increase Your Online Profits And Leads? <br />
Here are 7 Ways to Do It..." <br />
<br />
I actually went with the middle title. I wrote my list of <br />
the 7 ideas that I wanted to share. And I had the makings <br />
of a perfect article to promote an offer. <br />
<br />
That's all you need to do. Determine your end result. Decide <br />
how to get there with your "useful, but incomplete" approach. <br />
And then develop a list, or even a step-by-step tutorial for <br />
your article that leads the reader along. <br />
<br />
Step 4: Expand on each point to build your content. Here's <br />
more of the easy part. Just "fill-in-the-blanks" to complete <br />
your article. Write 1-2 short paragraphs for each of your <br />
points. Make them good. Provide quality content. The offer <br />
you will soon make will see poor results if your information <br />
isn't useful. <br />
<br />
Light a fire in your readers. Motivate them. Challenge them. <br />
Give them such nuggets of gold that they want to keep mining <br />
until they hit the mother lode! <br />
<br />
Step 5: Put on the finishing touches with the "five pillars." <br />
There are five things that you should always do to finish up <br />
your ezine article. Don't skip any of them. They are all <br />
critical... <br />
<br />
A. Polish. Re-read your article. Does it provide information <br />
that really is "useful" to the reader? And yet leaves them <br />
wanting even more? That's what you want. <br />
<br />
B. Promote. Use your resource box to promote your offer. This <br />
is why we've written the article, right? Remember step one? <br />
It's time to put it into play. Give the reader what they <br />
(hopefully) are wanting...a way to maximize the information <br />
you gave them. <br />
<br />
C. Proof. Don't do this yourself. Have a trusted friend, <br />
relative or co-worker check your article for grammatical <br />
and typographical errors. <br />
<br />
D. Publish. Zip your new article out to your favorite list <br />
of publishers. Submit it to the announcement lists and the <br />
ezine directories.<br />
 <br />
E. Profit. If you've covered all the bases that I've mentioned, <br />
then profits are almost certain to start coming in when your <br />
ezine article is published. You deserve it. Be proud of your <br />
accomplishments. <br />
<br />
Thats it. Start submitting your article to ezines and article <br />
directories and wait for the profits to roll in! <br />
<br />
RESOURCES: <br />
<br />
If you would like to automate the lions share of the ezine <br />
writing and formatting task, you ought to consider Jimmy <br />
Browns fantastic new software release, Ezine Article Creator 2.0 <br />
<br />
Jimmy collected all the rules, tricks, tactics and strategies <br />
that the top ezine article writers in the world use and<br />
programmed them into this new software; it will have you <br />
writing your own articles in record time... ...even if you <br />
think you're not a writer. All you do is answer a series of <br />
questions, and click a button and you're done! Its really is <br />
that simple... <br />
<br />
Heres the link: <a href="http://www.familybizbuilder.com/eac/index.html" target="_blank">http://www.familybizbuilder.com/eac/index.html</a><br />
<br />
For A *fantastic* piece of software that will blast your article <br />
out automatically to over 500 ezines and article directories, <br />
you must take a look at Ezine Announcer. <br />
<br />
Here's the link: <a href="http://wetrack.it/eza/af.cgi?2065" target="_blank">http://wetrack.it/eza/af.cgi?2065</a><br />
 <br />
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Henri Schauffler publishes Family Home Business Tips, a fresh <br />
and informative newsletter dedicated to supporting people <br />
like YOU! If you're looking for family-friendly *best rated* <br />
home business opportunities, the latest free and low-cost <br />
tools and helpful support from an honest friend in the <br />
business, come by and grab a F-R-E-E subscription today <br />
at: <a href="http://www.familybizbuilder.com" target="_blank">http://www.familybizbuilder.com</a><br />
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If I could show you one simple technique that in 5 minutes <br />
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  <br />
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The e*Vision eZine is published by Tom Hua <br />
Copyright (c) 2003, all rights reserved. <br />
No portion of this publication may be reproduced <br />
or transmitted without the express written consent <br />
of the publisher or contributing editors and or writers. <br />
 <br />
DISCLAIMER: We disclaim any liability for the use of <br />
Any contributed information contained herein.<br />
 <br />
I hope you've enjoyed this issue of the e*Vision ezine. <br />
Please let me know if you have any questions, suggestions <br />
or requests.<br />
 <br />
All the Best, until next time!<br />
 <br />
Tom Hua - Editor & Publisher<br />
<a href="mailto:eVision@UStoday.net">eVision@UStoday.net</a><br />
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 *+* Read Past Issues at ==> <a href="http://ustoday.net/evision/" target="_blank">http://ustoday.net/evision/</a><br />
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