Hi ,<br />
 <br />
Welcome to this issue of e*Vision! <br />
Volume III - Issue 2003-09-16<br />
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The e*Vision ezine is specifically focused on the online <br />
marketing of information products. We hope you find the <br />
information presented in The e*Vision ezine valuable, <br />
and that it helps bring you online success.<br />
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 *+* Read Past Issues at ==> <a href="http://ustoday.net/evision/" target="_blank">http://ustoday.net/evision/</a><br />
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<br />
 <br />
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, this is almost too good to be released...<br />
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"Give Me 3 Hours, And I'll Arm You With The 21 Top Secret <br />
Mind-Motivators To Instantly (and Ethically) Persuade <br />
Prospects to Buy NOW and Keep Influencing Customers to <br />
Keep Buying FOREVER...No Matter What Business You're In!"<br />
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 <br />
Hi , <br />
 <br />
Before I tell you about this you've got to promise me<br />
you won't use this the wrong way...<br />
<br />
In fact, these 21 Mind-Motivators(tm) are so powerful that <br />
you will actually have to promise to use the information <br />
for positive and honorable means before you can get them.<br />
<br />
Only 153 people were allowed in to find out about this<br />
remarkable information - and now for the first time I'm <br />
making it available to you:<br />
<br />
<a href="http://www.mindmotivators.com/?10706" target="_blank">http://www.mindmotivators.com/?10706</a><br />
<br />
Here's what I'm talking about...<br />
<br />
Two top marketers, Alex Mandossian and Yanik Silver,<br />
got together for a special 3-hour+ Tele-Class.<br />
<br />
During this one-time only event, Yanik and Alex revealed <br />
21 top-secret psychological triggers to instantly <br />
(and ethically) persuade more prospects to buy NOW and <br />
keep influencing customers to buy FOREVER...no matter what <br />
business you're in!<br />
<br />
In fact, these are the same marketing secrets ...<br />
<br />
	* Direct marketing guru, Jay Abraham used to<br />
	sell over $7.2 million in collectible coins<br />
<br />
	* Legendary adman, David Ogilvy used to sell<br />
	hundreds of Rolls Royce automobiles<br />
<br />
	* Direct response wizard, Joe Sugarman used<br />
	to sell over $42 million of Blu-Blockers?<br />
<br />
	* The Wall Street Journal used to produce<br />
	the #1 direct mail letter of all time<br />
<br />
	* And 74 more specific Case Studies!<br />
<br />
The response to this information has been overwhelming<br />
with testimonials pouring from 39% of people who have <br />
heard this information. (That's pretty incredible when<br />
you consider most products get a tiny percentage of users<br />
giving feedback).<br />
<br />
Take a look at just a handful of over 61 raving reviews:<br />
<br />
"Even though I researched about twenty courses and books<br />
last year, you gave me a totally new perspective about how<br />
to take my business to a new level."<br />
- Riggie Freyer<br />
  Burgdoff, Germany<br />
<br />
---<br />
<br />
"Your teleclass was brilliant.  I've been a student and<br />
practitioner of marketing for 11 years.  After the "class"<br />
I went over my notes to find the 6 on-the-money ideas I'd<br />
act on right away for myself and my clients. Well, I found<br />
so much good stuff there I forced myself to stop after<br />
listing 17 of your "most valuable" tips for immediate<br />
action."<br />
- Shirley Hanson <br />
  Philadelphia, PA<br />
<br />
-- <br />
<br />
"I have been paying for and receiving so much junk when it<br />
comes to copy writing that when I read about your tele-<br />
class on 21 motivators, I almost deleted it right away.<br />
Boy am I glad that I didn't.  It was worth every penny.  <br />
I had heard some of these motivators before but never<br />
explained the way you and Yank did.  It has helped put<br />
somethings in place for me."<br />
<br />
Daniel Grueneich<br />
Timber Creek Enterprises<br />
<br />
---<br />
<br />
And here's what Joe Sugarman, acknowledged as one of the<br />
world's top copywriters and best-selling author of <br />
"Triggers" had to say:<br />
<br />
"Yanik and Alex have masterfully isolated the true keys<br />
to motivate a prospect into action and persuade that<br />
prospect to buy. These are powerful concepts that work."<br />
<br />
Trust me, this material is amazing. <br />
<br />
<a href="http://www.mindmotivators.com/?10706" target="_blank">http://www.mindmotivators.com/?10706</a><br />
<br />
Go ahead and check this out - you'll be glad you did!<br />
<br />
Sincerely,<br />
<br />
Tom Hua<br />
<br />
P.S. Even if you're not interested in getting this<br />
resource - you should still check out the web page to<br />
actually see 11 of the 21 "triggers" at work. Let me know<br />
if you can spot them all.<br />
<br />
Here's that link again:<br />
<a href="http://www.mindmotivators.com/?10706" target="_blank">http://www.mindmotivators.com/?10706</a><br />
 <br />
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            >>>>>>>> Featured Article <<<<<<<<<br />
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     How to Write a Newsletter Without Being a Writer<br />
              - by Eileen 'Turtle' Parzek<br />
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 <br />
One of the best ways to stay in touch with current and <br />
past clients, colleagues and fans, is to publish a regular <br />
newsletter. Whether you use a HTML template tool like <br />
Constant Contact, simply create a good looking text email <br />
to send out to your contacts, or publish something fancy <br />
with PDF, it can draw new business simply by making sure <br />
that no one forgets what your business does and can do for <br />
them. For every company that benefits from this form of <br />
marketing, many more feel they are not good enough writers, <br />
do not have the time, or are not comfortable enough with <br />
the computer to make the effort. <br />
<br />
There are many ways a small business can develop a newsletter, <br />
when the full do-it-yourself route is not an option. First, <br />
keep in mind that it is acceptable that 20-30% of the <br />
newsletter is promotion and good news about the business, <br />
assuming the audience is primarily made of clients and <br />
prospective clients. To come up with the rest of the content, <br />
try these techniques: <br />
<br />
1) People who know how to write well, but cannot think of <br />
subject matter can visit one of the many article databases <br />
on the web, and browse for ideas. The idea is to use it for <br />
inspiration, and as a brainstorming tool for topics. Once <br />
an idea is established, start writing for the audience and <br />
put a unique spin on it. <br />
<br />
Some of these databases include: <br />
<br />
<a href="http://www.goarticles.com" target="_blank">http://www.goarticles.com</a> <br />
<a href="http://www.marketing-seek.com/articles/search.shtml" target="_blank">http://www.marketing-seek.com/articles/search.shtml</a> <br />
<a href="http://www.ezinearticles.com" target="_blank">http://www.ezinearticles.com</a> <br />
<br />
2) Anyone who doesn’t like to write can reprint any of <br />
the articles in these databases. In other words, he might <br />
decide to do a feature article on, say, logo design, to <br />
provide some substance along with business news and other <br />
thoughts. This is perfectly acceptable. Just make sure <br />
the author’s credits and bio are always included. <br />
<br />
3) For those who know their subjects, and are willing <br />
to write but aren’t confident in their ability, there <br />
is the option of arranging to have an editor. Many <br />
freelance writers would be pleased to have a steady <br />
monthly or bi-monthly arrangement, on retainer, to <br />
work on editing newsletter items. It is also possible <br />
to find someone who is willing to barter this service <br />
for products or services on a regular basis. You can <br />
also hire someone to handle the design and technical <br />
implementation of the content and manage your mailing <br />
list. Be creative and consider getting help if having <br />
a newsletter would bring marketing and communication <br />
benefits to the company. <br />
<br />
4) When the subject matter is not commonplace, and <br />
available in an article database, consider asking <br />
members of specific industries or disciplines to <br />
pen articles for the audience in exchange for credit. <br />
If it is a complementary service, or related product <br />
they sell, it will broaden the information provided <br />
your audience. These strategic alliances can bear <br />
fruit in many ways if we are confident about the <br />
quality of what we provide our clients to offer them <br />
knowledge they might not get otherwise. <br />
<br />
5) Subscribe to industry newsletters and create a <br />
compilation of the best feature articles there. Your <br />
audience will appreciate the effort you take to discern <br />
and distill the most useful information for them, and <br />
bring it to them in one place. <br />
<br />
The important thing is that the information is of use <br />
to the audience, and that they have the option at all <br />
times to stop receiving the newsletter if they request it. <br />
Make a realistic monthly, bi-monthly, or quarterly schedule. <br />
Create a plan for how you will accomplish this goal. <br />
Determine which route you will take to build your content, <br />
and which tools you will use. Set recurring deadlines. <br />
For example, put on the calendar that the newsletter <br />
feature article is due by the end of the second week <br />
of every month, and whether writing it, finding it, or <br />
submitting to an editor, it will be ready to go. <br />
<br />
With good planning and taking advantage of the resources <br />
which are online, nearly any small business can develop <br />
a solid, informational newsletter to share with their customers.<br />
<br />
Eileen 'Turtle' Parzek (c) 2003 All Rights Reserved.<br />
 <br />
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Eileen 'Turtle' Parzek may be contacted at <a href="mailto:ezine@soho-it-goes.com">ezine@soho-it-goes.com</a>. <br />
Eileen “Turtle?Parzek is a veteran Web designer and an online <br />
marketing consultant who has been working from home and virtually <br />
since 1995. She owns SOHO It Goes! which specializes in providing <br />
technology-driven marketing services to small businesses and <br />
organizations. You can always find Turtle at the intersection <br />
between creativity, information, and technology. Subscribe <br />
to her free monthly newsletter called Increase Your Reach: <br />
Infuse Your Marketing with Technology at <br />
<a href="http://www.soho-it-goes.com" target="_blank">http://www.soho-it-goes.com</a><br />
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  <br />
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The e*Vision eZine is published by Tom Hua <br />
Copyright (c) 2003, all rights reserved. <br />
No portion of this publication may be reproduced <br />
or transmitted without the express written consent <br />
of the publisher or contributing editors and or writers. <br />
 <br />
DISCLAIMER: We disclaim any liability for the use of <br />
Any contributed information contained herein.<br />
 <br />
I hope you've enjoyed this issue of the e*Vision ezine. <br />
Please let me know if you have any questions, suggestions <br />
or requests.<br />
 <br />
All the Best, until next time!<br />
 <br />
Tom Hua - Editor & Publisher<br />
<a href="mailto:eVision@UStoday.net">eVision@UStoday.net</a><br />
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 *+* Read Past Issues at ==> <a href="http://ustoday.net/evision/" target="_blank">http://ustoday.net/evision/</a><br />
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