Hi ,<br />
 <br />
Welcome to this issue of e*Vision! <br />
Volume III - Issue 2003-09-02<br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
The e*Vision ezine is specifically focused on the online <br />
marketing of information products. We hope you find the <br />
information presented in The e*Vision ezine valuable, <br />
and that it helps bring you online success.<br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
 *+* Read Past Issues at ==> <a href="http://ustoday.net/evision/" target="_blank">http://ustoday.net/evision/</a><br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
<br />
 <br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
~+~            e*Vision EXCLUSIVE Offer!!!            ~+~<br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
<br />
Hi ,<br />
<br />
There are perks when you subscribe to my newsletter. Today, <br />
I'm about to offer something really special for you!<br />
<br />
Basically, my friend Joe Kumar has just invested a <br />
4-figure sum and has gotten the rights to resell 2 of <br />
Terry Dean's awesome *brand new* products...<br />
<br />
Advanced Joint Venture Secrets <br />
<a href="http://www.internetjointventures.com/" target="_blank">http://www.internetjointventures.com/</a><br />
(Don’t Order from this page, Watch for the Special Offer!)<br />
<br />
and<br />
<br />
Internet Copywriting Secrets Revealed<br />
<a href="http://www.internetcopysecrets.com/" target="_blank">http://www.internetcopysecrets.com/</a><br />
(Don’t Order from this page, Watch for the Special Offer!)<br />
<br />
Here are his pages for them...<br />
<br />
Advanced Joint Venture Secrets <br />
<a href="http://www.joekumar.com/jointventurestom.html" target="_blank">http://www.joekumar.com/jointventurestom.html</a><br />
<br />
Internet Copywriting Secrets Revealed<br />
<a href="http://www.joekumar.com/copywritingtom.html" target="_blank">http://www.joekumar.com/copywritingtom.html</a><br />
<br />
They are both *physically shipped tapesets*, with the <br />
bonuses available immediately as digital downloads.<br />
<br />
They both normally sell for $97 each, and are worth <br />
twice that, based on the bonuses for each alone.<br />
<br />
What I'd like to do, is make you a special offer, <br />
since you're a subscriber of my e*Vision Newsletter.<br />
<br />
I've twisted his arms and forced Joe to give you the <br />
exact same deal he gave his own members: 2 for the <br />
price of one. <br />
<br />
Simply buy Advanced Joint Venture Secrets from <br />
<a href="http://www.joekumar.com/jointventurestom.html" target="_blank">http://www.joekumar.com/jointventurestom.html</a><br />
<br />
Then, send Joe an email at <a href="mailto:joe@joekumar.com">joe@joekumar.com</a> and let <br />
him know that you're a subscriber of e*Vison, <br />
and you want ‘Internet Copywriting Secrets Revealed’ <br />
for free.<br />
<br />
He'll be in touch within 24 hours giving you immediate <br />
online access to the bonuses of Internet Copywriting <br />
Secrets Revealed, and he'll be shipping *both* <br />
tapesets for ‘Advanced Joint Venture Secrets’ and <br />
’Internet Copywriting Secrets Revealed’ to you.<br />
<br />
That's a $194 value for half the price.<br />
<br />
And he'll also be paying for the shipping of both <br />
tapesets for you. The usual fee that is charged for <br />
these tapes is $7 to ship to the United States & <br />
Canada, and $12 to ship internationally, but you get <br />
your shipping free with him, no matter where you live! <br />
<br />
Not only do you get 2 for the price of one, but you <br />
also get your shipping free. So, instead of paying <br />
$ (97 + 7 or 12 + 97 + 7 or 12) = $208 or $218, all <br />
you're paying is $97 for everything!<br />
<br />
Enjoy!<br />
<br />
Tom Hua<br />
<br />
PS: <br />
This special offer is going to last for the next 48 <br />
hours only. After that, even though the shipping <br />
will still be free, you'll have to pay $97 for each <br />
of the 2 tapesets. That's twice the money you'll have <br />
to end up paying if you want both tapesets.<br />
<br />
Once again, to take advantage of this "2 for 1" special <br />
offer, simply buy ‘Advanced Joint Venture Secrets’ from <br />
==> <a href="http://www.joekumar.com/jointventurestom.html" target="_blank">http://www.joekumar.com/jointventurestom.html</a> <br />
and then send Joe an email at <a href="mailto:joe@joekumar.com">joe@joekumar.com</a> and let <br />
him know that you're a subscriber of e*Vision, and you <br />
want ‘Internet Copywriting Secrets Revealed’ for free! <br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
 <br />
 <br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
           >>>>>>>> Featured Article <<<<<<<<<br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
Site Traffic: do you really need it as - by Daria Winkler<br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
 <br />
If you want just to attract visitors to your web site, <br />
you can put naked people photos on it: the high traffic <br />
is guaranteed… But will this traffic result in sales? <br />
Hardly. <br />
<br />
Trying to turn your traffic into sales, you should focus <br />
mainly on a narrowcasting, but not on broadcasting. <br />
Normally people do not like to be treated like a majority. <br />
They are individuals and subconsciously like to be treated <br />
like this. Try to judge by yourself: do you like to stay <br />
on the site, where you are addressed as a faceless object, <br />
whom they like to sell this or that product? I bet no. <br />
<br />
You shouldn't take your visitors (who are actually your <br />
potential customers) as weak-headed money-bags, who are <br />
likely to purchase your products, being guided by the <br />
promising slogans like: "Our software will bring you <br />
lots of profit in seconds!" or "Earn awesome amounts <br />
of money with a click of a button"… Everybody knows <br />
that one can hardly achieve something, without applying <br />
efforts: the slogans like this don't work. <br />
<br />
You'd better concentrate your efforts on a particular <br />
(narrow!) target audience. It will contribute to your <br />
customers' flow and result in an efficient (not just <br />
high!) traffic. Analyze your urgent desire to increase <br />
it: if visitors don't turn into customers, at whose <br />
expense you traffic is growing? <br />
<br />
The foregoing is the crucial statistics, which should <br />
be taken into account first of all: if you have decided <br />
to build efficient traffic, understand, please, your <br />
target audience. The following steps might be like this: <br />
<br />
Judging by our own experience, I can say that the main <br />
traffic builders are: <br />
<br />
1. Content. No matter how professional and creative <br />
your web site design might be, it doesn't influence <br />
too much on your sales. Design is nothing, advertising <br />
is everything. 70% of your sales is the result of the <br />
efficient and carefully thought out content: build it <br />
according the "Inverted Pyramid" principle: begin with <br />
the conclusion. Then goes the essence of the issue you <br />
describe. Itemize it; make it transparent, easy-to-<br />
navigate; add marked lists etc. <br />
<br />
2. Humor. Adding humor to your site won't do you any harm. <br />
If being unobtrusive, it adds interactivity to your web <br />
site and keeps visitors involved: it makes them stay on <br />
the site; it has stamping-on-one's-memory effect. I am <br />
not talking about placing at once such humor-redundant <br />
elements like "frog in a blender" or "dancing baby". But <br />
if there is any space for it, or it is suitable, use it. <br />
But remember: redundancy is redundant. <br />
<br />
3. News. If your start page includes news block, visitors <br />
won't go further, if the news column have not been updated <br />
during the last two months. Keep an eye on your news to <br />
make your visitors see your site is "alive". If you know <br />
that your web site can't be added with news regularly, <br />
you'd better give it up. One more thing: news message <br />
should induce to click "read more" button. <br />
<br />
4. Design. Graphics does contribute to your site traffic, <br />
but it should be carefully thought out. Analyze your design <br />
conception: if it irritates, if it is obtrusive and <br />
overloaded with flash animations, it is bad design. <br />
Graphics shouldn't draw visitors' attention from your <br />
"magic" content (I hope you nave seen to making it magic), <br />
since words sell, not images. <br />
<br />
5. Convenience. The content should be "transparent". <br />
You are to foresee all your visitors' surfing steps. <br />
Analyze: if a passage describes the advantages of your <br />
pricing policy, it is logically that it must be ended <br />
with the link to your prices page. Do not make your <br />
customers look for the necessary information: reveal <br />
it and make it as available as possible. Easy <br />
navigation is the hallmark of professionals. <br />
<br />
Important: do not hide you "order" button! If you <br />
have succeeded to persuade a visitor in your product <br />
advantages, and he wants to purchase it, let him do <br />
it right from that page. I was surprised at how web <br />
site owners managed to hide it. Place yourself at <br />
the place of a customer. Compare your behavior and <br />
his one: seems like all customers resemble. <br />
<br />
6. Contact Information. Customers are not indifferent <br />
machines who can buy and pay. They might like to <br />
express their gratefulness or critics, share their <br />
opinion or get consultation, last but not least, <br />
just to send you a greeting card. Provide them with <br />
the necessary information: place on your site your <br />
email address, your physical address, fax, your <br />
phone number(s); toll free ones are appreciated. <br />
Needless to say that live chats has unmatched advantages: <br />
good help is the help delivered in time. <br />
<br />
7. Target audience. Think properly: your target audience <br />
might not always be online. For instance, you sell books <br />
for children. Chances are it is the parents, whom you <br />
must orient your content to. I want to say, that the <br />
people, who might be interested in your products or <br />
services, might be offline. Please, consider all possible <br />
variants. <br />
<br />
8. Portfolio. There is nothing strange in people's desire <br />
to view the works you have already executed. If you have <br />
such ones, do not hesitate to submit it to your visitors' <br />
consideration. Testimonials and references are appreciated, <br />
especially with the URLs of those who gave them. The <br />
foregoing is just the general information about what you <br />
must pay attention to, while building your (efficient!) <br />
traffic. The room for creativity has no bounds: try, <br />
take challenge, and test. <br />
<br />
I am sure you have great potential, just make effort to <br />
reveal it. Good luck! <br />
 <br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
Daria Winkler may be contacted at <a href="mailto:hawk@zp.com.ua">hawk@zp.com.ua</a>. <br />
Daria Winkler is Co-founder and Principal of Esvon LLC, <br />
information technology company, providing cost effective <br />
software development and outsourcing services to our <br />
clients and professional classified ads software for <br />
website owners. <a href="http://www.esvon.com/" target="_blank">http://www.esvon.com/</a> <br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
 <br />
 <br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
~+~         George Chapin’s Auction VIP .com          ~+~<br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
Now you can enjoy your own success as you quickly and <br />
easily learn the step by step secrets to turn the switch <br />
on your own automated ebay money machine 100% guaranteed! <br />
<br />
==> <a href="http://ustoday.net/autvip.html" target="_blank">http://ustoday.net/autvip.html</a><br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
 <br />
  <br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
         >>> eBook of the Week (Free eBook) <<<<br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
                   *** Sitemaps *** <br />
   - The Missing Link of Search Engine Optimization<br />
                  By Dr. A J Williams<br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
Every once in a while, a tool comes along that changes the<br />
way we operate on a daily basis. This latest little widget <br />
is called the Sitemap Creator by Dr. Andy Williams.<br />
<br />
If you are not familiar with sitemaps, or don't know why <br />
you need them, or how to use them in search engine <br />
optimization, you can download this free 21 page ebook, <br />
and put them to work for you. Right Click the link below <br />
to download the eBook: <a href="http://www.cdzn.com/sitemaps.pdf" target="_blank">http://www.cdzn.com/sitemaps.pdf</a><br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
 <br />
  <br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
The e*Vision eZine is published by Tom Hua <br />
Copyright (c) 2003, all rights reserved. <br />
No portion of this publication may be reproduced <br />
or transmitted without the express written consent <br />
of the publisher or contributing editors and or writers. <br />
 <br />
DISCLAIMER: We disclaim any liability for the use of <br />
Any contributed information contained herein.<br />
 <br />
I hope you've enjoyed this issue of the e*Vision ezine. <br />
Please let me know if you have any questions, suggestions <br />
or requests.<br />
 <br />
All the Best, until next time!<br />
 <br />
Tom Hua - Editor & Publisher<br />
<a href="mailto:eVision@UStoday.net">eVision@UStoday.net</a><br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
 *+* Read Past Issues at ==> <a href="http://ustoday.net/evision/" target="_blank">http://ustoday.net/evision/</a><br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=