Hi ,<br />
 <br />
Welcome to this issue of e*Vision! <br />
Volume III - Issue 2003-07-29<br />
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The e*Vision ezine is specifically focused on the online <br />
marketing of information products. We hope you find the <br />
information presented in The e*Vision ezine valuable, <br />
and that it helps bring you online success.<br />
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 *+* Read Past Issues at ==> <a href="http://ustoday.net/evision/" target="_blank">http://ustoday.net/evision/</a><br />
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            >>>>>>>> Featured Article <<<<<<<<<br />
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         Lazy, Hazy Days Of Summer - by Bob Osgoodby<br />
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 <br />
Warm-weather months are a fun and busy time. It's time to fire up<br />
the barbie, plant your flowers, and maybe take a trip to the<br />
beach. The cold weather is gone and the lazy, hazy days of<br />
summer are upon us. It just seems that so many things have been<br />
added to our plate, we have little time for anything else.<br />
<br />
But wait! Does that include the business you have worked so hard<br />
on during the winter? Unfortunately for some it does. It's like<br />
the race car driver, who speeds around the track and gets a lead<br />
of his competition, but then decides to coast the last few laps.<br />
Guess what - he is going to be passed.<br />
<br />
A lot of people virtually take the summer off from their online<br />
business, and this is an opportunity for you. While they are<br />
taking 2 steps back, you can leapfrog over them and get the<br />
customers they might have gotten.<br />
<br />
This is not a new phenomenon, and is as old as the web itself.<br />
Online business typically slows down during the summer months.<br />
But who is slowing down? It is usually those who work the web<br />
part-time in the evening. Now when it gets dark early, this is<br />
easy. But when the days are longer, it seems there just isn't<br />
enough time to do everything else, and also take care of<br />
business.<br />
<br />
If you are serious about developing your online business, you<br />
must have the discipline it takes to continue. It's awfully easy<br />
to think you'll get it done tomorrow, but unfortunately, your<br />
customers will not wait for you to get motivated.<br />
<br />
Rose Hay <<a href="http://www.teamvisionary.com/members/RHay/" target="_blank">http://www.teamvisionary.com/members/RHay/</a>> sums it up<br />
beautifully. She says "Remember, an Opportunity Doesn't Go Away,<br />
It Just Goes To Someone Else." How true - here is someone who<br />
has her act together, and will capitalize on the inaction of<br />
others.<br />
<br />
Now is the time to renew your marketing efforts. Can you combine<br />
those lazy, hazy days with a renewed effort? If you can, the<br />
lost opportunities of others might just come your way.<br />
<br />
Might you slow down a bit? Sure, if you do it right, and<br />
remember your short term and long term goals. Maybe you should<br />
investigate advertising in publications you hadn't tried in the<br />
past. You should consider running multiple ads with different<br />
copy in the ones you are already using. How about using an<br />
auto-responder in those ads. This will ensure you get back to an<br />
inquiry right away, and you can do the follow-up at your leisure.<br />
<br />
Why not put a form on your website(s) to handle inquiries?<br />
Through the use of checkboxes, you can immediately categorize<br />
your potential customers requests. By using a mail package such<br />
as Eudora, you can then automatically respond with a "canned"<br />
response that is tailored to their request.<br />
<br />
Will some of your prospects also be running at a slower speed?<br />
Of course, and this is why you must redouble your efforts.<br />
Don't forget that thousands upon thousands of new prospects get<br />
web access every day. They are hungry for information, and might<br />
just be looking for the type of opportunity you offer. <br />
<br />
These "Internet Newbies" are like a fertile field that you can<br />
harvest during the summer. Bitten by the prospect of earning<br />
money on the Net, they are viable candidates that you will lose<br />
if you don't vigorously pursue them.<br />
<br />
I know that with press of things we have to do it is easy to<br />
slack off. Much of your competition will succumb to those<br />
"Lazy, Hazy Days of Summer", and if you take advantage of their<br />
inactivity, you just might be pleasantly surprised at the<br />
results.<br />
 <br />
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Did you know that subscribers to Bob Osgoodby's Free Ezine the<br />
"Tip of the Day" get a Free Ad for their Business at his Web<br />
Site? Great Business and Computer Tips - Monday thru Friday.<br />
Instructions on how to place your ad are in the Newsletter.<br />
Subscribe at: <a href="http://adv-marketing.com/business/subscribe2.htm" target="_blank">http://adv-marketing.com/business/subscribe2.htm</a><br />
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  <br />
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The e*Vision eZine is published by Tom Hua <br />
Copyright (c) 2003, all rights reserved. <br />
No portion of this publication may be reproduced <br />
or transmitted without the express written consent <br />
of the publisher or contributing editors and or writers. <br />
 <br />
DISCLAIMER: We disclaim any liability for the use of <br />
Any contributed information contained herein.<br />
 <br />
I hope you've enjoyed this issue of the e*Vision ezine. <br />
Please let me know if you have any questions, suggestions <br />
or requests.<br />
 <br />
All the Best, until next time!<br />
 <br />
Tom Hua - Editor & Publisher<br />
<a href="mailto:eVision@UStoday.net">eVision@UStoday.net</a><br />
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 *+* Read Past Issues at ==> <a href="http://ustoday.net/evision/" target="_blank">http://ustoday.net/evision/</a><br />
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