Hi ,<br />
<br />
Welcome to this issue of e*Vision! <br />
Volume III - Issue 2003-07-15<br />
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The e*Vision ezine is specifically focused on the online <br />
marketing of information products. We hope you find the <br />
information presented in The e*Vision ezine valuable, <br />
and that it helps bring you online success.<br />
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 *+* Read Past Issues at ==> <a href="http://ustoday.net/evision/" target="_blank">http://ustoday.net/evision/</a><br />
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<br />
<br />
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>>> 30 Days to Internet Marketing Success! - Volume 2 <<<<br />
        ==> <a href="http://www.ustoday.net/30day.html" target="_blank">http://www.ustoday.net/30day.html</a><br />
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<br />
Hi , <br />
<br />
I hoped you'd NEVER see this... I am RED WITH FURY... <br />
<br />
In fact, my wife is wondering why I'm hitting the keyboard <br />
so hard... Let me tell you why:<br />
<br />
My friend, Joe Kumar has just written an ebook that<br />
I personally hoped *you will never get to read*<br />
<br />
Click Here <br />
==> <a href="http://www.ustoday.net/30day.html" target="_blank">http://www.ustoday.net/30day.html</a><br />
<br />
I am SO ENVIOUS for two reasons<br />
<br />
1. He's way too young for such a *Great Product*<br />
I wish *I* wrote it!<br />
<br />
2. It's dirt-cheap and too many people will be able <br />
to buy it to find out these *Guaranteed Money Making<br />
Strategies*<br />
<br />
Please note that I said *STRATEGIES* and not SECRETS!<br />
<br />
This book is NOT about mini-sites, marketing tips, <br />
copywriting or worthless advertising...<br />
<br />
Joe has literally STOLE full-blown 30 days marketing<br />
plans from top internet marketers...<br />
<br />
Now, he has about 60 such strategies where you start <br />
with 0$, no product, no website, no relations and build<br />
a HUGE PROFIT PIPELINE in 30 days...<br />
<br />
I'm talking about profit windfalls of about $3,000<br />
in your FIRST 30 days, starting FROM SCRATCH!<br />
<br />
Click Here <br />
==> <a href="http://www.ustoday.net/30day.html" target="_blank">http://www.ustoday.net/30day.html</a><br />
<br />
Although I was SO OUTRAGED I wanted to hide & destroy this<br />
book I realized it would be impossible... <br />
Sooner or later you'd still find out about it so I figured<br />
I should be the one to tell you since we are friends...<br />
<br />
Honestly, it's for your own sake... Go to this guys'<br />
website and see the powerful testimonials he got from<br />
36(!) master internet marketers - yes, even Mark Joyner...<br />
<br />
Go Here Now and you'll thank me later:<br />
==> <a href="http://www.ustoday.net/30day.html" target="_blank">http://www.ustoday.net/30day.html</a><br />
<br />
See you on the website,<br />
<br />
Tom Hua<br />
<br />
PS: Joe also invited me about a month a half ago to <br />
participate in his project but I refused because I <br />
was AFRAID of sharing my secrets.<br />
<br />
Now I realize there's no way to stop this so I have <br />
to join him:<br />
==> <a href="http://www.ustoday.net/30day.html" target="_blank">http://www.ustoday.net/30day.html</a><br />
<br />
PPS: Last time I recommended such a great book to my <br />
friends they actually wrote back to thank me... What <br />
are you waiting for? Go here now before it's too late:<br />
==> <a href="http://www.ustoday.net/30day.html" target="_blank">http://www.ustoday.net/30day.html</a><br />
<br />
PPPS: Come on... you have to be interested in this book.. <br />
After all you're reading this, aren't you? This means <br />
that you're really interested in making BIG BUCKS online...<br />
Click here<br />
==> <a href="http://www.ustoday.net/30day.html" target="_blank">http://www.ustoday.net/30day.html</a><br />
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<br />
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              >>>>>>>> Featured Article <<<<<<<<<br />
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              I'M LEAVING SO HERE ARE MY SECRETS<br />
                    - by Mark Joyner<br />
 #1 Best-Selling Author of "MindControlMarketing.com"<br />
<br />
Part IV: Case Studies: How I Sold $100,000 in One Weekend <br />
         and $600,000 in Three Weeks<br />
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<br />
I've released many products and services over the years ...<br />
<br />
Some were incredibly successful, some were failures.<br />
<br />
Some I am proud of, and some I wish I could erase from memory.<br />
<br />
The nice thing is, after so many successes and failures, I've <br />
been able to see a clear formula for product launch success.<br />
<br />
First, here are the two case studies:<br />
<br />
     A. Confidential Internet Intelligence Manuscript<br />
     <br />
     On the first weekend of it's launch we sold over $100,000<br />
     worth of this product.<br />
     <br />
     B. The Mark Joyner Farewell Package<br />
     <br />
     Within 3 weeks of it's launch we sold over $600,000 worth<br />
     of this product.<br />
     <br />
How did we do it?  It comes down to a simple 4-step formula:<br />
<br />
     1.  Start With a Great Product with Outrageous Value<br />
<br />
The "Confidential Internet Intelligence Manuscript" represented<br />
well over $200,000 in marketing research we had conducted at <br />
Aesop over the years.  Included were easy-to-implement marketing<br />
tricks that have increased our response time and time again.<br />
<br />
When you start with a value like that for such a low price, it's<br />
not hard to write copy that makes the value clear.<br />
<br />
If someone presents you with an offer that truly represents an<br />
incredible deal, of course you take them up on it.<br />
<br />
This is the core of any great business success: massive value<br />
for the price.  It doesn't feel like doing business anymore - it<br />
feels like stumbling across a priceless antique in a dime-store <br />
where the shop owner doesn't understand the true value.<br />
It's no longer a question of "will I buy" but "man, I hope they<br />
don't change this deal before I can take advantage of it."<br />
<br />
The "Mark Joyner Farewell Package" was an even more outrageous <br />
value.  It's hard to put a price on almost 10 years of<br />
blood, sweat, and tears, but that's what it represented.  The<br />
one hard cost we could quote was the over one million dollars<br />
it cost us to develop the source code included in the package.<br />
<br />
Using that as a metric, people were paying 10 cents on every one<br />
hundred dollars of value.<br />
<br />
But that was only a small part of the package.  It also included<br />
20 hours of audio interviews with me and some of the greatest<br />
minds on the net, resale rights for many products (including<br />
"Confidential" mentioned above), technology I've used to blow up<br />
my lists, automate my customer service, build and mobilize my<br />
affiliate armies - and more.  You can see the sales-letter here:<br />
<br />
<a href="http://ustoday.net/snewstd.html" target="_blank">http://ustoday.net/snewstd.html</a><br />
<br />
As if all that wasn't enough, the actual value was even <br />
greater ...<br />
<br />
     2.  Over-Deliver Then OVER-Deliver Some More<br />
<br />
The actual value of the package was much much more than that.  <br />
There are things I included in there that I deliberately didn't<br />
even mention in the salesletter - some of them are valuable in<br />
the extreme.<br />
<br />
Why?<br />
<br />
Why would I do this?  I already had the sale.  Why would I give<br />
up more value after the deal had already been closed?<br />
<br />
Here's why ...<br />
<br />
     3.  Get Them to Be Your Evangelists - Then Reward Them <br />
         Ridiculously Well for It<br />
<br />
The result of over-delivering in both cases was:<br />
<br />
a.  Page after page of sincerely glowing testimonials.<br />
<br />
b.  Incredibly happy customers (almost non-existent refunds for<br />
both products).<br />
<br />
c.  Hordes of people voluntarily spreading the good word about<br />
these products.<br />
<br />
A lot of people stop right there.  They figure if people are <br />
spreading the word and they are happy the sales will roll in.<br />
<br />
They are partly right, but you can do even better.  Why not pay<br />
them for spreading the word as well?<br />
<br />
Now, you may be asking, "They are already spreading the word -<br />
why pay them?  Isn't that unnecessary?"<br />
<br />
Here's why:<br />
<br />
If people love your product they will tell a few friends about <br />
it.<br />
<br />
If people know they will get paid they will also tell a few <br />
friends about it.<br />
<br />
If people know they will get paid for telling people about a<br />
product they truly believe in and love, they will shout about it<br />
from the roof-tops.<br />
<br />
For "Farewell" for example, we set it up so anyone who sold it<br />
would be paid $500 per unit sold.  That along with a love of the<br />
products made for some aggressive selling - and no one felt any<br />
shame in it because it truly is an outrageous value.  There is<br />
nothing wrong with telling your friends, family, and customers<br />
about something that will help them.<br />
<br />
Indeed, it's your duty.<br />
<br />
     4.  Create Irresistible Offers<br />
     <br />
On the weekend that we launched "Confidential" we sold it at a <br />
special price for a limited time with heaps of additional<br />
bonuses.<br />
<br />
Many of the affiliates evangelizing the "Farewell Package" put<br />
together similar deals for folks who purchased through their<br />
affiliate links.  The results were amazing.<br />
<br />
An irresistible offer stacked on top of an outrageous value <br />
will truly make things sell like crazy.<br />
<br />
Here are some things you can do to create irresistible offers:<br />
<br />
     a.  Time Limits and Other Urgency Cues<br />
     <br />
     To create a sense of urgency, make it so the offer is only<br />
     valid for a short period of time.  This will inspire people<br />
     to act right away.<br />
     <br />
     It doesn't have to be a time limit - it can also be a <br />
     volume limit.  For example, the "Farewell Package" is <br />
     limited to 2,000 total sales.  That creates a great sense <br />
     of urgency since people fear they will miss out on a great<br />
     deal (and they truly will).<br />
     <br />
     b.  Added Incentives of Great Value<br />
     <br />
     Offer people additional bonuses on top of the great value<br />
     at the core of your offer and they will love you even more.<br />
     <br />
     You should avoid the mistake of stacking on worthless<br />
     bonuses, though.  Many people include stuff that's of no<br />
     real value and it will actually hurt your offer.<br />
     <br />
     Rule of thumb: if you can't sell it, you can't give it away<br />
     either.<br />
     <br />
     c.  Uniqueness and Exclusivity<br />
     <br />
     Every part of your offer should represent something that <br />
     can't be found anywhere else.<br />
     <br />
     If people know that you're the only source for what you're<br />
     offering, it immediately eliminates the need to shop around.<br />
     <br />
     This works for all types of offers.  For example, when Mike<br />
     Chen created FlyInAds he modeled it after the ExitBlaze<br />
     code he got in the Farewell Package, but he modified it in<br />
     such a way that it delivered an ad format that was not <br />
     offered anywhere else on the net.  The result?  He got<br />
     4,000,000 hits in 5 days.<br />
     <br />
Follow this formula and your sales will skyrocket.<br />
<br />
Stay tuned for ....<br />
<br />
Part V: How I Shot My Book to #1 on Amazon in 48 Hours<br />
<br />
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Mark Joyner is the CEO of Aesop.com, the #1 Best-Selling Author<br />
of "MindControlMarketing.com" and the creator of some of the most<br />
visited websites in the world.  Mark is leaving the Internet <br />
Marketing business and giving everything away to a lucky 2,000 <br />
people.  The actual source code for the systems mentioned above <br />
is included in the package as well as two data CDs with source<br />
code for almost every system Mark has ever created and 18 audio<br />
CDs where Mark is grilled for hours by 14 of the world's greatest <br />
Internet Marketing experts. He gets into even greater detail in <br />
those CDs and reveals things he has never revealed before. Only <br />
2,000 will be sold, so be sure to get yours before they are gone: <br />
<a href="http://ustoday.net/snewstd.html" target="_blank">http://ustoday.net/snewstd.html</a><br />
(Now you can pay by installments.)<br />
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 <br />
<br />
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               >>> eBook of the Week <<<<br />
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  Home Business Success Keys (Audio) - Volume 2 + Bonus <br />
               - By Paul Barrs <br />
   ==> <a href="http://twico.com/skey2/index.htm" target="_blank">http://twico.com/skey2/index.htm</a><br />
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Have you found it yet? That magic bullet? It should be<br />
there. You've done everything right, according to all the <br />
"gurus." Where is the success and why is it so illusive?<br />
Actually, it's much closer than you think. The answer to <br />
these questions and many more can be found in the Home <br />
Business Success Keys. <br />
6 jam-packed, two part audio volumes from the master of <br />
audio training, Paul Barrs. Yes, the same trainer who <br />
taught you how to increase your odds for success by 20% <br />
in Internet Marketing Mastery is back again. <br />
And, impossible as it seems, this series packs an even <br />
bigger punch.<br />
<br />
Check it out for yourself at:<br />
==> <a href="http://twico.com/skey2/index.htm" target="_blank">http://twico.com/skey2/index.htm</a> <br />
You'll be glad you did.<br />
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  <br />
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The e*Vision eZine is published by Tom Hua <br />
Copyright (c) 2003, all rights reserved. <br />
No portion of this publication may be reproduced <br />
or transmitted without the express written consent <br />
of the publisher or contributing editors and or writers. <br />
<br />
DISCLAIMER: We disclaim any liability for the use of <br />
Any contributed information contained herein.<br />
<br />
I hope you've enjoyed this issue of the e*Vision ezine. <br />
Please let me know if you have any questions, suggestions <br />
or requests.<br />
<br />
All the Best, until next time!<br />
<br />
Tom Hua - Editor & Publisher<br />
<a href="mailto:eVision@UStoday.net">eVision@UStoday.net</a><br />
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 *+* Read Past Issues at ==> <a href="http://ustoday.net/evision/" target="_blank">http://ustoday.net/evision/</a><br />
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