Hi , <br />
<br />
Welcome to this issue of e*Vision! <br />
Volume III - Issue 2003-07-08<br />
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The e*Vision ezine is specifically focused on the online <br />
marketing of information products. We hope you find the <br />
information presented in The e*Vision ezine valuable, <br />
and that it helps bring you online success.<br />
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 *+* Read Past Issues at ==<a href="http://ustoday.net/evision/" target="_blank">http://ustoday.net/evision/</a><br />
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<br />
<br />
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           Announcing: *** Web Ad Magic! ***<br />
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<br />
<br />
<br />
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<br />
Hi ,<br />
<br />
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<br />
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<br />
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<br />
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<br />
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<br />
Take care,<br />
<br />
Tom Hua <br />
<br />
******<br />
P.S. Stop banging your head against a wall trying<br />
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<br />
P.P.S: If you are on AOL or the link above<br />
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<br />
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<br />
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               >>>>>>>Featured Article <<<<<<<<<br />
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              Behind the Code - by Sam Stephens<br />
         (Secrets of Affiliate Link Cloaking Revealed!)<br />
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<br />
Warning: The techniques you are about to hear are the actual <br />
techniques used by cloaking companies that they do not want <br />
you to hear.<br />
<br />
:: Firstly, why cloak?<br />
<br />
When I first heard about cloaking techniques I always had this <br />
image in my head of a space ship that could turn invisible with <br />
the press of a button -<br />
<br />
"Captain, we're under fire! No problems, go to full cloaking!" <br />
All of a sudden the ship would disappear from radar, and they <br />
were home free.<br />
<br />
While these images may be a regurgitation of my misspent <br />
childhood, cloaking techniques are real, and they are used <br />
heavily by professional affiliate marketers today. However, <br />
when you ask people what it is and what it does, no one <br />
really seems to have an answer. Until now!<br />
<br />
When you promote an affiliate program, you're given a unique <br />
tracking code that tracks all sales resulting from your lead. <br />
It is the tracking code that gives you the credit for the sale. <br />
For example, your affiliate link looks similar to "domainname.com/t.cgi?id=1234567". The numbered ID at the end <br />
of the link is your affiliate code, and as you can see, is <br />
very easy to change. It is scarily common for people to either <br />
remove the tracking code completely, or to even replace your <br />
tracking code with their own, meaning either way you DO NOT <br />
get credit for the sale! Cloaking hides the affiliate link, <br />
guaranteeing that you receive full credit for any sales made. <br />
In short, secured link good, insecure link bad.<br />
<br />
:: Let's first deal with the most common type - URL Cloaking.<br />
<br />
URL cloaking is exactly that - hiding the actual URL of the <br />
website. How is this done? This is a simple technique performed <br />
by the use of frames. A webpage frame is very similar to a <br />
picture frame - You take your picture, you put it in a frame – <br />
what do you have? You have a frame, and inside this frame you <br />
can see your original picture.<br />
<br />
This is exactly what happens with URL cloaking - your take the <br />
affiliate website, and you put it inside your own frame, meaning <br />
all of a sudden the true source of the website is hidden, and <br />
your affiliate tracking code is secure. So instead of having <br />
the affiliate URL visible and prone to hacking in the address <br />
bar of your browser, the name of your frame is displayed instead.<br />
<br />
Then we take it one step further - for the curious of hearts, <br />
after opening the source code of the page, you can read the <br />
URL of the original website in the code. It's for this reason <br />
that the URL is then encoded using it's hexadecimal value, <br />
rather than the English version that you and me can read.<br />
Internet Browser software on the other hand, has no problems <br />
decoding the hexadecimal values, and hey presto, your URL <br />
cloaking is complete!<br />
<br />
We'll cover the pro's and con's of this technique shortly.<br />
<br />
:: The second type of affiliate security is a redirection technique.<br />
<br />
This is a relatively simple technique in theory, but implementing <br />
tt yourself can be a little tricky. Basically, instead of <br />
advertising your affiliate link, you advertise a second link <br />
that will then redirect the user to the correct and intact <br />
affiliate link. This stops people from removing the tracking <br />
code of the advertised link. This is very handy when it comes<br />
to email advertising especially!<br />
<br />
How does redirection work? Very easily - You direct the user to <br />
your redirection page. In the source code of this page, there <br />
is some JavaScript code that simply palms the user off and sends <br />
them to the correct affiliate link, your tracking code intact!<br />
<br />
<br />
:: To Cloak, or to Secure - that is the question!<br />
<br />
Let's compare:<br />
<br />
Cloaking - Pro's<br />
  * Stops the user from ever seeing the original affiliate URL<br />
<br />
Cloaking - Con's<br />
  * Affects search engine rankings<br />
  * Some websites cannot be framed<br />
<br />
Secure Redirection - Pro's<br />
  * Stops the user from modifying the tracking code<br />
  * Does not affect search engine rankings<br />
  * Works with ALL websites<br />
<br />
Secure Redirection - Con's<br />
  * The true identity of the user's website will eventually be <br />
    readable<br />
<br />
So which technique is better? It all depends on the affiliate <br />
website, and so you'll need a service that offers both <br />
techniques.<br />
<br />
:: Okay, I need it, but how do you Cloak or Secure my links?<br />
<br />
These techniques can be done yourself if you own your own website, <br />
and know how to program in JavaScript. However this is time <br />
consuming, and not everyone owns a website. A service such as <br />
LinkShield will take all the hard work out of cloaking, and you <br />
don't need to own a website. All you need to do is type in your <br />
original affiliate link and click on "submit". LinkShield<br />
will do the rest for you. You find out more information here:<br />
<br />
<a href="http://secure.linkshield.com/?c=259&l=1" target="_blank">http://secure.linkshield.com/?c=259&l=1</a><br />
<br />
:: SPECIAL OFFER for e*Vision members!<br />
<br />
As a special offer for Tom and his e*Vision members, we've <br />
decided to offer you a free trial membership of LinkShield <br />
and it's services. This will show you first-hand how cloaking <br />
techniques work, and will allow you to try them out for <br />
yourself with your very own live account.<br />
<br />
<a href="http://www.linkshield.com/trial.html" target="_blank">http://www.linkshield.com/trial.html</a><br />
<br />
* Note: This offer is not available to the general public!<br />
<br />
Sam Stephens<br />
<br />
Director – LinkShield<br />
<br />
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        Anyone Can Consult! – by Victor K. Pryles<br />
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We think you can and there is a Billion dollar industry just <br />
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  <br />
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The e*Vision eZine is published by Tom Hua <br />
Copyright (c) 2003, all rights reserved. <br />
No portion of this publication may be reproduced <br />
or transmitted without the express written consent <br />
of the publisher or contributing editors and or writers. <br />
<br />
DISCLAIMER: We disclaim any liability for the use of <br />
Any contributed information contained herein.<br />
<br />
I hope you've enjoyed this issue of the e*Vision ezine. <br />
Please let me know if you have any questions, suggestions <br />
or requests.<br />
<br />
All the Best, until next time!<br />
<br />
Tom Hua - Editor & Publisher<br />
<a href="mailto:eVision@UStoday.net">eVision@UStoday.net</a><br />
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 *+* Read Past Issues at ==<a href="http://ustoday.net/evision/" target="_blank">http://ustoday.net/evision/</a><br />
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