Welcome to this issue of e*Vision!
Volume III - Issue 2003-03-04
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The e*Vision ezine is specifically focused on the online
marketing of information products. We hope you find the
information presented in The e*Vision ezine valuable,
and that it helps bring you online success.
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*+* Read Past Issues at ==> http://ustoday.net/evision/
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>>>>>>>> SPECIAL ANNOUNCEMENT <<<<<<<<
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                  >>>>>>>> Featured Article <<<<<<<<
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          *** Learn From Your Mistakes - by Bob Osgoodby ***
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Much of the "hype" concerning affiliate programs centers
on the anonymity of the web, and that you won't have to
have a "face to face" relationship with your potential
clients. Let the autoresponders do the work, have the
money deposited in your bank account while you sleep,
yatta, yatta, yatta.

People want to do business with people. If you're in sales,
and can't stand "Rejection", you're in the wrong business.
Trying to market something online, does not shelter you
from this either.

People will contact you and not buy into your offer.

Worse yet, you don't even get any contacts. If this is
happening, you might want to ask yourself why. Many people
will simply "quit" and write it off as a bad experience.
Those who succeed find out why.

The first axiom of marketing is that people want to do
business with people. If their only contact is with an
affiliate page, that may or may not bear your name, they
will most likely "click on by". Ask yourself - would you
do business with someone you never heard of, know nothing
about, and have no way of contacting?

Letting people know about you is one of the strongest
statements you can make about your business. If you give
a short background on yourself, with appropriate contact
information, they most likely will have the necessary
confidence to proceed. I have full contact information on
my website, including a telephone number they can call in
the event of a question or a problem.

Now you might think that giving your phone number to the
world, is going to result in a lot of "bad things". Not
true! In our 11 years of doing business on the Internet,
I have never had a "crank" call - never. I post the hours
that people can call, and receive very few calls outside
of that time frame. After hours, I turn on the answering
machine and give them the hours I'm available. I suggest
a broadcast type of message which doesn't allow the caller
to leave a message.

Now the majority of people will never call, but will use the
email channels provided instead. The presence of a telephone
number however, goes a long way in allaying their concerns.
I don't recommend an "800" number, as people will think twice
before spending their own dime to call. I also give a mailing
address, and no, we haven't been visited by "stalkers".

Another nice touch is to include your photo with your Bio
information. As they say, "it's always nice to put a face
with a name". The more you can establish a personal bond
with your potential buyer, the greater your chances of
success.

The second axiom of business is to learn from your mistakes,
and correct the things that you are doing wrong. During the
Second World War, when a group of young pilots in the RAF
were fighting for their lives in the air over England, they
would often be hit by enemy fire. Their engine would start
to misfire causing it to make knocking noises. Thus was
coined the phrase "every knock is one step closer to home".
They had a great attitude.

We can take a lesson from them. If you can determine why your
offer is being knocked or rejected by your potential clients,
the closer you will get to attaining your goals. Rejection is
common in business, and even the largest companies do studies
on every ad campaign they conduct to make them better.

A simple statement on your web page to encourage feedback can
Go a long way, but don't be discouraged by some of the remarks
You will receive. No matter how crude some may be, they are
Being triggered by something, so don't take offense. Now while
I normally advocate the use of a form for sending information
From a website, here I do not. Let them be automatically
transferred by use of the "mailto:" command to their email
account to write the message, as you will then know the return
address is valid.

Yes, they may wish to remain anonymous as well, but the use of
A form in this instance, which simply allows them to vent, will
serve little purpose. You really don't want to be influenced by
some bored grade schoolers with nothing better to do.

Follow up to all the legitimate replies you receive to find out
why they have reservations. Just this process alone may swing
them into your camp. Rejection is not always bad, and if you
learn from your mistakes, it just may prove to be a positive
factor.

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Did you know that subscribers to Bob Osgoodby's Free Ezine
TThe "Tip of the Day" get a Free Ad for their Business at
his Web Site? Great Business and Computer Tips - Monday thru
Friday. Instructions on how to place your ad are in the
Newsletter.
Subscribe at: http://adv-marketing.com/business/subscribe2.htm
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The e*Vision eZine is published by Tom Hua
Copyright (c) 2003, all rights reserved.
No portion of this publication may be reproduced
or transmitted without the express written consent
of the publisher or contributing editors and or writers.

DISCLAIMER: We disclaim any liability for the use of
Any contributed information contained herein.

I hope you've enjoyed this issue of the e*Vision ezine.
Please let me know if you have any questions, suggestions
or requests.

All the Best, until next time!

Tom Hua - Editor & Publisher
eVision@UStoday.net