Welcome to this issue of e*Vision!
Volume III - Issue 2003-02-18
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The e*Vision ezine is specifically focused on the online
marketing of information products. We hope you find the
information presented in The e*Vision ezine valuable,
and that it helps bring you online success.
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          >>>>>>>> Featured Article <<<<<<<<
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    Are You Marketing to Who's REALLY on the Internet?
    - by Susan Dunn
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How do you score on the Intermarketing Emot ional
Intelligence test, i.e., are you marketing APPROPRIATELY
to who's REALLY on the Internet? EQ means, among other
things, good reality-testing and empathy.

Remember that email rounding the Internet recently:
"If we could shrink the Earth's population to a village
of 100 people, this is what it would look like: There
would be 57 Asians, 21 Europeans, 14 North and South
Americans, and 8 Africans. Seventy people would be
non-white; 30 white. Seventy would be non-Christian;
30 Christian ...."

NOW SHRINK THE US INTERNET WORLD

Okay, now lets shrink the Internet world and take a look:

* If 100 people were using the Internet, 52 of them
would be women, and 48 of them would be men.

* If 100 women were doing business, 61 of them would
be doing it on the Internet and 39 would not be

* If 100 men were doing business, 55 would be doing
it on the Internet and 45 would not be.

* If 100 women were spending over US$100 in a 3-month
period online, 63 of them would not have children,
while only 52 of them would

TAKE NOTICE:
1. There are more women now on the Internet than men.
2. More women do business online than men
3. More women do business online than do not
4. Women in American make up to 80% of purchasing
decisions for the family
5. Women between the ages of 35 and 44 are a dominant
e-retail force. (PC Date-Online's research)
6. Women without children are heavier users of the
Internet than women with children (Jupiter Media Metrix)
and they spend more online.

**********And -- according to Nielsen NetRatings,
the number of at-home female Internet users in the US
is increasing more rapidly than the number of male users.

**********PLUS -- according to NielsenNetRatings,
individuals with household incomes ranging from $100,000
to $150,000 are the fastest growing income group online.

**********PLUS -- 44% of US adults over 18 are single,
and the American Association for Single People projects
by 2010, 47.2% will be unmarried. The Census Bureau
says between the ages of 15 and 85, the average
American will be unmarried more years than they're
married.

SO WHAT SHOULD YOU DO?

Interpeting these data is like "if all the wookies
are mejums, and half the mejums are kondites, how
many wookies are kondites?"

GET POSITIONED

Here's how I read it - I'm lucky because most people
who seek coaching are women over 40 with an income of
6 figures. It's called "being well-positioned".
However, were I a Relationship Coach, I might be
slightly better positioned.

BUT ENOUGH ABOUT ME, WHAT ABOUT YOU?

?Whatever you're selling, are you pitching it to
women?
?Whatever you're selling, have you included products
for women?
This doesn't mean being painfully articifical or
clueless, i.e., slapping a "feminine" graphic next
to your power tool, but it does mean if you're
pitching your power tool with a bikini-clad babe,
or showing a pert young thing for your "live chat",
or alienating the huge singles' and Islamic markets
in your Christmas marketing, D+ for you on your
marketing emotional intelligence test.

Consider putting the face of a virile young man on
your chat graphic. And consider that nearly half
your consumers are single -- the Carnival cruise
line is the only one I know of that offers a true
singles-rate (not a single rate based on double
occupancy), and the Costa also gets kudos from me
(a single woman) for providing Gentleman Dance Hosts.
Combining both might win my cruise business and I
cruise often.

?THE BOTTOM LINE: Put your dip stick in your
gender-bias and see how it comes out "US" INTERNET?
Notice I specified "US" here, because the statistics
were about US users. However, I'm getting more and
more hits on my site from folks outside the US
(and glad to have them), and other webmasters are
reporting the same.

This month so far, I've had visitors to my website
from: UK, Canada and Australia, The Netherlands,
Singapore, Argentina, New Zealand, Japan, Luxembourg,
Brazil, Belgium, Slovak Republic, South Africa, Germany,
France, Namibia, Indonesia, Israel, Malaysia, Mexico,
Cyprus, and Switzerland.

BUT -- when we talk about "US" Internet users, there
are 80 million multicultural Americans in the US now,
with over 1 million new immigrants yearly.

TRENDS

In coaching, web visits and ezine subscribers precede
personal emails precede Internet course learners,
clients and licensors for my EQ products.

Look at the trends:
?Last year I started getting more emails from Canada,
the UK and Australia. Now 1/4th of my practice is from
those countries.
?This year I'm getting several emails a day from people
whose first language is not English. This month alone
I've heard from Nigeria, Malaysia, India and the Philippines,
and the number of clients from the UK, Australia and Canada
is increasing.

So I'm expecting more clients from non-Western nations to
follow, and wishing I knew more than English, Spanish and
French. I have ezine subscribers from more countries than
I can name. In fact I didn't know some of them were countries,
and it's been a wake-up call. I'm doing my homework, are you?
And most surprisingly, a whopping 20% of the learners taking
my Internet courses are from non-US countries including
France, New Zealand, Australia, the UK, Ireland, Russia and
Indonesia. I'm also being approached for strategic alliances
from coaches in the UK and Malaysia. Can Singapore be far
behind?
TamingTheBeast says users from India are coming on strong.
"Up until now," they say, "the Internet has been very
focused on the US ... [but] by 2003, the Asia Pacific
region will catch up and overtake in regards to Internet
usage." By sheer force of number -- see email above.

* And perhaps we should consider putting ni hao, guten tag,
konichiwa, or buna ziua on our websites. Go here for ways
to say "hello" in one of the 2,796 languages on this planet.
* Start submitting our websites to the Asia-Pacific search
engines and indices. Here's one: www.asiaco.com.
* Get used to emails that read: "Now you can send
Indonesian virtual greeting cards to the one you care
with only just some simple clicks" and "That's bang-on."
* Brush up on multi-cultural selling - don't confuse
Indians and Pakistanis because they've been at war for
centuries. Indians are primarily Hindu who speak Hindi
while Pakistanis are primarily Muslim who speak Urdu.
Pick up a copy of Michael Lee's "Opening Doors".
* Prepare to start hearing "neesh" instead of "nitch"
for that niche you're trying to claim.
* Get a currency converter on your website. Here's a
FREE one, and be ready discount your professional services
for Canadian clients. They expect it.
* Put the name of a professional translator in your
Outlook Express. In Spanish you don't say "I love my
clients" by using the "love" verb, that's erotic;
you say "my clients please me."
* Stop looking for "Article Archives" and start looking for
"Free Ideas." It's all the go. But no advertorials, please.
* If you're going after the asiadragons dot commers,
be prepared to call your password your "Secret Word"
and YOU DON'T HAVE TO ENTER YOUR PASSWORD TWICE!!
* And prepare for daily conversations that begin,
"We don't want war over here, do you? Why aren't you
doing something [in the US] to stop it?
And, let's see, perhaps having an international Internet
dating service for un-childed women over 35 might be the
gold mine of the century?

============================================================
Susan Dunn may be contacted at http://www.susandunn.cc
sdunn@susandunn.cc. Susan Dunn, The EQ Coach, offers positive
psychology coaching and Internet courses in emotional
intelligence, optimism, strengths and resilience. She has
EQ products available for licensing for individuals and
businesses. She is the author of numerous ebooks, is widely
published on the Internet, and a regular speaker for cruise
lines.
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The e*Vision eZine is published by Tom Hua
Copyright (c) 2003, all rights reserved.
No portion of this publication may be reproduced
or transmitted without the express written consent
of the publisher or contributing editors and or writers.

DISCLAIMER: We disclaim any liability for the use of
Any contributed information contained herein.

I hope you've enjoyed this issue of the e*Vision ezine.
Please let me know if you have any questions, suggestions
or requests.

All the Best, until next time!

Tom Hua - Editor & Publisher
eVision@UStoday.net
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