Welcome to this issue of e*Vision! Volume III - Issue 2003-01-14
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The e*Vision ezine is specifically focused on the online
marketing of information products. We hope you find the
information presented in The e*Vision ezine valuable,
and that it helps bring you online success.
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*+* Read Past Issues at ==> http://ustoday.net/evision/
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>>> Money and Power - An Interview with Allen Says <<<<
(by Bryan Kumar)
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Find out how Allen easily made Millions of dollars and
earned "Celebrity Status" Worldwide!
http://ustoday.net/mp.html
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             >>>>>>>> Featured Article <<<<<<<<
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Why Almost Everything We've Been Taught About Selling
is Wrong...DEAD WRONG! - By Len Foley
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There are a lot of people preparing for elaborate careers
who don't know that EVERY career is a SALES career.

Let me repeat that: Every career is a sales career.

It's true: We all sell to all people all the time.

There's no way around it.

In fact: Selling isn't something we should reserve for
a particular career, selling needs to become a way of
life.

But that's not the way most people think about sales;
most people think "selling" is one of the lowest forms
of human behavior.

They regard salespeople just above tax collectors
and politicians.

Could you imagine a mother saying to her child: "Bobby,
you'll make Mamma proud someday when you become...
a salesman!"

It almost sounds like a joke. No mother wants her child
to become a salesman.

But here's a little secret: Nothing happens until a sale
is made.

Nothing happens between you and your customers...

Between you and your business associates...

Friends... or loved ones.

Of course, most sales trainers won't tell you anything
like that.

They'll try and confuse you and say selling only happens
at your job.

But that's like saying eating only happens at a restaurant.

The world's most accomplished sales pros are selling all
the time.

They're selling at work... at home... at the beach... and
anywhere else they interact with other human beings.

Don't believe me?

Look at anyone from history. Winston Churchill: he
never gave speeches, he delivered sophisticated
sales presentations. Albert Einstein? He SOLD
physics to an otherwise bewildered world.

Orson Wells and Alfred Hitchcock? Sure, they were
brilliant filmmakers, but their real genius lay in an
ability to sell their ideas to the general public.

See, the world's best salespeople don't work in retail
outlets or on used car lots; the world's best salespeople
are the people most admired by everyone you know...

They make the most money...

They attract the most opportunities...

And effortlessly rise to the top of every profession...

But I promise you this: you'll never catch them in
the "act" of selling!

It's true. The best salespeople are so good that they
don't seem to be selling anything at all; they don't
look like they're doing anything the traditional sales
training experts teach.

And what exactly do traditional sales training experts
teach?

They teach "how to sell" instead of "why people buy."

In fact, if you remember anything from this article,
remember this:

People LOVE to buy but HATE to be sold.

It's true.

I first learned this from legendary marketing guru Freeman
Gosden. He said:

"If I can tell you one thing: Remember that it's not what
and how you SELL something that's important, it's what and
how your customer wishes to BUY that's important."

Unfortunately, not many sales experts listen to people
like Freeman Gosden.

Most sales experts are so busy teaching what they know,
that they never bother TESTING what they teach.

Check it out for yourself: Get out some sales books from
your library. Read what their authors have to say and
then look at the people at the top of their professions.

Could you imagine Oprah Winfrey using the "Porcupine Close"
or Colin Powel using "Leading Questions" on national TV?

Of course not.

The world's most powerful salespeople never do anything
traditional sales trainers teach.

They wouldn't be caught dead selling the "traditional" way.

If you're curious about a few other techniques that you
should NEVER to do in sales, check out my free article:

"The Top Five (Most Idiotic) Sales Techniques" for more
information:
http://www.21stcenturysalestraining.com/idiotictechniques2.htm

Or if you want to learn secrets from the world's most
POWERFUL salespeople, check out my Free Report:

"How Any Ordinary Business Professional Can Turn Into An
Unstoppable Selling Machine!" http://www.nosuckersales.com


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The e*Vision eZine is published by Tom Hua
Copyright (c) 2003, all rights reserved.
No portion of this publication may be reproduced
or transmitted without the express written consent
of the publisher or contributing editors and or writers.

DISCLAIMER: We disclaim any liability for the use of
Any contributed information contained herein.

I hope you've enjoyed this issue of the e*Vision ezine.
Please let me know if you have any questions, suggestions
or requests.

All the Best, until next time!

Tom Hua - Editor & Publisher
eVision@UStoday.net