Welcome to this issue of e*Vision! Volume II - Issue 2002-12-17
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The e*Vision ezine is specifically focused on the online
marketing of information products. We hope you find the
information presented in The e*Vision ezine valuable,
and that it helps bring you online success.
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*+* Read Past Issues at ==> http://ustoday.net/evision/
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*** How To Become A Global Internet Tycoon ***
- By Allen Says
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If you buy Only ONE eBook for Year 2002, This IS THE ONE!
==> http://ustoday.net/tycoon/
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>>>>>>>> Is a Membership Site Right for You? <<<<<<<<
- by Terry Dean
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Every smart marketer knows that the profits in business
are not in the first sale to a customer. The real
profits from any business come from selling to that
same customer over and over again during the life of
your relationship.
If you are currently only selling to your customer one
time, you have left most of your profits on the table.
If your business is profitable now, then you haven't
seen anything yet once you put backend sales to work
for you.
If your business is losing money, this is the first
place I would have you look into. Are you going back
to your customers and continuing to sell them
other similar products?
The first sale to a customer is the least profitable
sale you will ever make. If you have treated them well
and have Wow'ed them with the quality of your product
or service, you are seven to eleven times more likely
to be able to sell to them as to obtaining a new
customer - which means more savings and a whole lot
more profits.
Membership sites have the advantage of having a built-in
backend. Once you start producing subscribers many of
them will stay with your publication for years to come.
In my free ezine, I have people who have been with me
for years and I don't have a doubt in my mind they would
still be subscribed even if I was charging. I have
helped many of them produce full-time Internet incomes
during this time.
Membership sites are a little newer of an invention and
even the oldest ones have only been in existence for
three to five years. Yes, they have been around and have
been successful that long.
So, if I had to compare them to something, the most
similar business would be those publishing offline
newsletters. Publishing a newsletter has been a
profitable information business for small businesses
for decades now. It is also often considered the most
profitable product to be selling in an offline
format.
They produce a yearly income and are as close to a
"regular paycheck" that an information producer can
have. As a matter of fact, newsletters can often
sell for 10 times earnings. If you are earning
$100,000 a year, you may be able to completely sell
out your newsletter for a million or more.
Once they have had a newsletter for more than a
year, those renewals will start coming in and producing
a monthly paycheck with no advertising being
paid for at all. Having your own newsletter has always
been the best way to build a long-term residual income
for an information publisher.
If you take a step back and look at some of the
marketing gurus who have taught people how to market,
you'll find that many of them have had their greatest
successes while dealing with newsletters.
For example, Jay Abraham had many of his million dollar
successes while working and joint venturing with
financial newsletter publishers. They would create an
irresistible first year offer and then would earn a
fortune off of those who renewed the next year - and
every year from then on.
Technology has now given us the ability to take newsletter
publishing to a whole new level. You no longer have to
pay huge printing bills and buy a truck full of stamps
to send out your monthly newsletter.
You can also have members from around the world now and
have the whole system automated to take care of your
members automatically (not having to type them into a
database and keep track of them).
Not only that, but you can also publish more than just
text in an online newsletter. You can publish audio,
video, and interactive content. You can have a discussion
group, have people send in their own articles, and hold
chats. You can deliver software right online and show
online samples.
Every single one of advances makes the publishing process
much easier than any newsletter publisher has ever had
it. You can do your research online and in any many cases
have much of your potential material delivered right
to your email box.
And your backend sales are built right in. Someone
subscribes...and they will be automatically charged
each month until they cancel. You don't have to
do any new sales piece and don't have to sign them
up again.
Just provide good content and a good portion of your
customers will just keep paying you month after month.
It's the perfect online business model.
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"How To Develop, Launch And Promote Your Very Own RED-HOT,
High-Powered 'Paid Membership Website' - And How To
Transform It Into a Forever-Flowing Fountain of Funds -
In Just 60 DAYS Or Less!"
==> http://ustoday.net/pms.html
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>>> eBook of the Week <<<
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*+* Read Past Issues at ==> http://ustoday.net/evision/
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The e*Vision eZine is published by Tom Hua
Copyright (c) 2002, all rights reserved.
No portion of this publication may be reproduced
or transmitted without the express written consent
of the publisher or contributing editors and or writers.
DISCLAIMER: We disclaim any liability for the use of
Any contributed information contained herein.
I hope you've enjoyed this issue of the e*Vision ezine.
Please let me know if you have any questions, suggestions
or requests.
All the Best, until next time!
Tom Hua - Editor & Publisher
eVision@UStoday.net