Welcome to this issue of e*Vision!
Volume II - Issue 2002-11-12
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The e*Vision ezine is specifically focused on the online
marketing of information products. We hope you find the
information presented in The e*Vision ezine valuable,
and that it helps bring you online success.
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>>>>>> Important ANNOUNCEMENT!!! <<<<<<
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e*Vision Past Issues are available now at
==> http://ustoday.net/evision/
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>>>>>> Resell Rights Alert <<<<<<
*** The Embarrassingly Simple Way - by Mark Idzik ***
==> http://ustoday.net/esw/
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It's Truly A Search Engine Miracle!!!
Discover The Embarrassingly Simple Mistake
That Landed My Affiliate Link Page At The Top Of
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- Mark Idzik
==> http://ustoday.net/esw/
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*** CERTIFIED STATEMENT ***
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"I affirm that on October 7, 2002 I personally witnessed
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Google, Yahoo and AOL. I still can't believe it!
This has got to be the most amazing thing I've seen in
6 years online."
- Ramon Williamson
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Mark is offering the Most Affordable Resell Rights
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==> http://ustoday.net/esw/
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>>>>>>>> Featured Article <<<<<<<<
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*** Winter Pay-Per-Click Advertising Tune-Up ***
- By Andrew Goodman
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Many of you know that pay-per-click advertising offers
a great opportunity for the niche marketer.
But are your campaigns performing as well as they could
be? If you've been neglecting your Overture campaign,
you probably aren't maximizing its potential. I
recommend going over the checklist items in the following
"winter tune-up."
1. Have you taken advantage of auto-bidding?
Overture now has a "bid gap discounter" that ensures you
never overpay to maintain your ad position. In the past,
if a bidder dropped out at 90 cents and the next lowest
was 60 cents, and you were bidding 91 cents, you'd still
pay 91 cents no matter what the next bid was. Now,
assuming the 90-cent advertiser drops out of the bidding,
you pay 61 cents, not 91. But this discounting doesn't
happen unless you change all your Overture bids to "auto."
2. Do you track your sales? It is not particularly
complicated to put a tracking code on your URL's that
can be tracked with inexpensive software or some in-house
code, so that you can tell which sources your sales are
actually coming from. Overture is absolutely right in
that you should use a tracking URL like
www.mysite.com?source=overture. These won't do anything
unless you've got a tracking solution in place, of course.
Shop around.
3. Use "categories" wisely. You can group families of
similar keywords into categories for easier campaign
management. This might help you further narrow down your
sales conversion data, too, if you use codes for these
categories in your tracking URL in conjunction with your
tracking software.
4. Delete the junk. Chances are you've got some ad copy
and keywords that were selected in the old days when you
just wanted to bring traffic to your site. Is the pitch
still accurate or relevant? Are the keywords helping you
attract customers, or just tire-kickers? If it's
yesterday's news, remove it and stop paying for useless
clicks.
5. You might not be bidding high enough. An overly
-restricted calculation of ROI might ignore the lifetime
value of a customer. Preferably your online marketing
campaign is designed to build a customer list that will
have some long-term loyalty to your business.
6. Are you invisible on Yahoo and MSN? The first three
Overture ad positions give you premium placement on most
Overture partner sites, and the first six get you on the
first page of Yahoo results. It can be expensive to
compete for the premium positions, but if you can't
succeed with a few high bids, you might need to rethink
your business model.
7. If you haven't already done so, set up a pay-per-click
advertising account with Google AdWords Select. It has
numerous advanced features and great reporting capabilities.
It can be tricky to use, but can you afford to ignore
Google? Adwords is the #2 pay-per-click advertising service
behind Overture. Ads appear near search results on
Google.com, AOL, and other leading search destinations.
You may wish to speed up your learning curve
(and save yourself a lot of money and frustration)
by purchasing my special report,
"21 Ways to Maximize ROI on Google AdWords Select."
http://www.ustoday.net/pz.html
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Andrew Goodman is Principal of Page Zero Media,
a Toronto-based consulting firm, and author of
21 Ways to Maximize ROI with Google AdWords Select:
http://www.ustoday.net/pz.html
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>>>>>> A Search Engine Miracle!!! <<<<<<
*** The Embarrassingly Simple Way - by Mark Idzik ***
Resell Rights Limited Offer!
==> http://ustoday.net/esw/
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>>>>>> Important ANNOUNCEMENT <<<<<<
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e*Vision Past Issues are available now at
==> http://ustoday.net/evision/
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The e*Vision eZine is published by Tom Hua
Copyright (c) 2002, all rights reserved.
No portion of this publication may be reproduced
or transmitted without the express written consent
of the publisher or contributing editors and or writers.
DISCLAIMER: We disclaim any liability for the use of
Any contributed information contained herein.
I hope you've enjoyed this issue of the e*Vision ezine.
Please let me know if you have any questions, suggestions
or requests.
All the Best, until next time!
Tom Hua - Editor & Publisher
eVision@UStoday.net