Welcome to this issue of e*Vision!
Volume II - Issue 2002-10-29
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The e*Vision ezine is specifically focused on the online
marketing of information products. We hope you find the
information presented in The e*Vision ezine valuable,
and that it helps bring you online success.
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>>>>>> Lead Lightning by Brian Garvin <<<<<<
Be One The First of the Winning Team!
==> http://ustoday.net/ll/
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>>>>>>>> Featured Article <<<<<<<<
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*** 12 Steps to Creating a Business Online ***
- by Jim Edwards
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"E-commerce"
A word pervading our society, making headlines around
The world, and causing the stock market to rise and
fall with startling ease.
It seems every business news story centers on some
technology company's "DOT-com" or "DOT-bomb"!
With all the positive and negative hoopla, business
Owners of any size company can throw up their hands
and feel the "E" world has left them behind.
Every business owner, salesperson, or professional
asked one of two questions in the past year, either
"Am I using e-commerce correctly?" or "How do I
effectively get involved in e-commerce?"
You can buy hundreds of books and pay thousands in
consulting fees to analyze and debate the answer to
the first question.
To answer to the second question just follow these
12 steps.
Step 1 - Buy a domain name (your own DOT-com). Go to
www.NetworkSolutions.com and research names. Can a
customer easily spell and remember it?
Step 2 - Write down your online goals and prepare a
time and money budget.
How soon do you want your e-commerce site up and
running?
How much will you spend?
How many hours will you devote to the site and when?
Step 3 - Surf the web to find other sites you like and
dislike. Learn from others' successes and mistakes by
taking the best of what their sites offer and adapting
it for your own use.
Step 4 - Design your site on paper. Define elements,
look, feel, colors etc.
Step 5 - Hire a professional to set up the graphics
and navigation, but with the intention of you or your
staff maintaining the site's day to day operations,
communication and updates.
Step 6 - Invest in a digital camera and web publishing
software such as Microsoft Front Page or Adobe Acrobat
to keep up with the site's maintenance.
Step 7 - Maintain, change, and update your site at least
once a month. (The one exception to this rule are those
one-page, sales letter websites. Once you have one of
those that performs well and makes sales, don't change
it!!)
Step 8 - Promote your site at every opportunity. Tell
People about it. Put your web address on your business
cards and in all your ads. Some companies even advertise
their web address when they put you on hold on the
telephone.
Step 9 - Give people a self-serving reason to visit your
site. Coupon savings, discounts, special incentives, free
information, and free newsletters represent excellent
enticements for attracting visitors to your site.
Step 10 - Concentrate on obtaining an email address from
every customer and potential customer.
Obtain permission to send periodic, value-added mailings
to your database.
Use a list server to organize and maintain your mailing
list.
Step 11 - Always look for and use the simplest solution
or option.
Whether adding a shopping cart, database or other option
to your e-commerce operation, seek out and use the simplest
answer for your needs.
Step 12 - Become educated and stay current in the world
of e-commerce.
Learn the marketing and sales techniques of the online
world.
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Jim Edwards is the co-author of a "paint by numbers"
Guide with step-by-step VIDEO that guarantees to teach
you how to go from zero to making real money online in
about a month!
*** 33 Days to Online Profits ***
"Finally - a Simple, Video-Based Training System on
CD-ROM that Teaches You Step-By-Step How to Make Real
Money Online... 100% Guaranteed!" You can start with
a few bucks and a good idea to make lots of money
online! I did, and I'll teach you how no matter what
product or service you sell...
http://www.33daystoonlineprofits.com/video/?10706
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>>> eBook of the Week <<<
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*** 1000+ Killer Internet Tips - By Larry Dotson ***
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Over 1000 Internet Business Tips all in one jam-packed
book! Learn 10 killer ways to Multiply Your Sales.
10 blazing ways to sky-rocket your profits and much,
much more. This is a "must have" resource tool for your
arsenal.
http://www.eboxbooks.com/1000killer.html
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>>>>>> Lead Lightning by Brian Garvin <<<<<<
Be One The First of the Winning Team!
==> http://ustoday.net/ll/
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All the Best, until next time!
Tom Hua - Editor & Publisher
eVision@UStoday.net
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The e*Vision eZine is published by Tom Hua
Copyright (c) 2002, all rights reserved.
No portion of this publication may be reproduced
or transmitted without the express written consent
of the publisher or contributing editors and or writers.
DISCLAIMER: We disclaim any liability for the use of
Any contributed information contained herein.
I hope you've enjoyed this issue of the e*Vision ezine.
Please let me know if you have any questions, suggestions
or requests.