Volume II - Issue 2002-8-6
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The e*Vision ezine is specifically focused on the online
marketing of information products. We hope you find the
information presented in The e*Vision ezine valuable,
and that it helps bring you online success.
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>>>>>>>> Editor's Pick <<<<<<<<
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How a New Jersey Truck Driver Earns $130,267.33 A Year
Online Without Any Products to Sell...
http://InternetSales101.com/go.get/6814
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>>>>>>>> Featured Article <<<<<<<<
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How could "doing the Jonathan" make you more money
this month? - Marlon Sanders
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This is a crazy business we're in.
Sometimes the things you think are going to be great
actually bomb on you.
And sometimes the things you don't think twice about
turn out to be your real winners.
A case in point for me was years ago when I first met
my friend Jonathan Mizel online.
That was before the World Wide Web existed.
It'll take me a minute to tell you the story. But
there's a payoff for you in reading it. So stick with
me if you will.
Back then, we sold our stuff on America Online and
Compuserve.
Anyway, the game in those days was to run a little
classified ad and people would respond for more
information.
You'd send the info and hopefully they would buy.
You didn't have sequential autoresponders in those
days like Aweber, Getresponse, Quicktell or Postmaster
Online. So what you'd do is follow up by hand emailing
everyone.
One day I spotted an ad that grabbed my attention. I
still remember the email that came back to me. It led
with a free offer.
You could get a free copy of a Russ Von Hoelscher book
if you subscribed to the Online Marketing Letter.
I sent an email back saying that I admired the
copywriting and asked who he learned his copywriting
skills from.
He wrote back and told me John Caples and Robert Collier.
John Caples had several classic books on copywriting
including "Tested Advertising Methods." And "The Robert
Collier Letter Book" was likewise a staple for anyone
who cared about learning to write copy.
I about freaked out! John Caples. I loved John Caples.
At the time I hadn't written "The Amazing Formula That
Sells Products Like Crazy."
There was NO step-by-step formula for writing ad copy
as I later created.
John Caples and Robert Collier were as good as it got.
Anyway, I introduced Jonathan to the owner of the
company I was writing ad copy for. He sold some of
Jonathan's books.
I've always networked by helping the OTHER person
make money first.
That's how Jonathan and I became friends.
Is your first initiate with someone asking THEM to do
something for YOU? Or do you first help THEM make
money?
You know, in all the time I've taught this method,
I've never received one email from someone who said,
"Hey Marlon, I'm doing this to help you make money."
It's always, "Hey Marlon, I have a product. Can you
sell it to your list for me?" And so forth.
To get to the point, that friendship with Jonathan later
landed me a position on his team travelling around the
U.S. and speaking at over 120, $3,000 one-day seminars.
Over the years, my friendship with Jonathan has made
me at least $100,000 and maybe more.
The lesson?
I call it "doing the Jonathan." Meeting someone by
helping them make money.
Who can you "Do the Jonathan for" today?
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Meet someone new. Let them know you admire
their marketing if you truly do.
*
Help the other person make money before you
ask anything from them.
*
When you help someone else, don't do it with
strings attached.
Know that the universe often returns the favor from
a source other than the one in front of your face.
If I had initiated my friendship with Jonathan by asking
for something from him such as free help or whatever,
then how far do you think that friendship would have
gone?
Best wishes,
Marlon Sanders
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Marlon Sanders is a renowned marketer on the Internet
with customers in virtually every country of the world.
He lives in Dallas, TX and can usually be found at a
bookstore scouring pages for just one more little
"Jonathan" technique that brings in extra profits.
You'll find his "Amazing Formula That Sells Products
Like Crazy" at:
http://www.amazingformula.com/cgi-bin/t.cgi/202417
Jonathan's Mizel can be found hanging out at:
http://www.cyberwave.com
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>>>>>>>> Editor's Pick <<<<<<<<
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
How a New Jersey Truck Driver Earns $130,267.33 A Year
Online Without Any Products to Sell...
http://InternetSales101.com/go.get/6814
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All the Best, until next time!
Tom Hua - Editor & Publisher
eVision@UStoday.net
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The e*Vision eZine is published by Tom Hua
Copyright (c) 2002, all rights reserved.
No portion of this publication may be reproduced
or transmitted without the express written consent
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DISCLAIMER: We disclaim any liability for the use of
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I hope you've enjoyed this issue of the e*Vision ezine.
Please let me know if you have any questions, suggestions
or requests.