Volume II - Issue 2002-7-30
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The e*Vision ezine is specifically focused on the online 
marketing of information products. We hope you find the 
information presented in The e*Vision ezine valuable, 
and that it helps bring you online success.
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>>>>>>>> Editor's Pick <<<<<<<<
"How To Write Million Dollar Ads" - from 
23 of the World's Highest Paid Copywriters and Marketers
http://ustoday.net/mda.html
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If you've ever wanted to electrify your sales materials 
to Pull more profits from every marketing piece you 
write then please pay close attention.

For the first time ever, 23 of the world's highest paid 
copywriters and marketers have come together to explain 
blow-by-blow how they create non-stop, profit pulling, 
get-your-customers-excited sales copy that accounts for 
millions of dollars in annual sales.

You'll learn the jealously guarded secrets of millionaire 
marketers like.

Ted Nicholas, who has earned as much as $500,000 from 
a single 1,000 word ad and whose ads have pulled over 
$200,000,000 in sales!

Joe Vitale, the explosive direct response copywriter 
that once wrote an ad that brought in an amazing 500 
responses in only 30 days!

And Dan Kennedy, who charges an average of $9,200 for the 
simplest sales letter, and has a waiting list of clients 
ready to put his high profit copy to work for them.

Before investing another dime on advertising, before you 
rework your website, before you throw in the towel and 
say you CAN'T make a living online, check out 
"How To Write Million Dollar Ads"

Just click the link below and get more FREE information 
about this amazing crash course in creating killer sales 
letters, postcards, brochures, order forms, display ads, 
press releases or any other kind of promotion.

http://ustoday.net/mda.html

Regardless of whether you're a complete beginner who has 
never written a single word or a seasoned pro who writes 
copy for a living, this intensive training will turn you 
into a master of maximum sales, maximum profit copy.

Believe me, you won't find a deal like this anywhere else 
and I guarantee you it won't be long before the price 
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P.S: Don't wait on this one. Another day gone by is 
another day you're losing money by not using these 
proprietary, never-before disclosed secrets. You owe it 
to yourself to at least take a peek and see exactly what 
it can do for you. But you must act now:
http://ustoday.net/mda.html

P.P.S: Act now, and you'll also get a truckload of 
manuals, audiocassettes, reports, and software that 
teach you how you can master the art of crafting the 
most compelling, impossible-to-ignore, sales copy !!!

http://ustoday.net/mda.html

Stop Losing Money to Product Thieves and Save Your Hard 
Earned Profit!

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>>>>>>>> Featured Article <<<<<<<<
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How To Get Rich and Famous Writing Headlines That Sell!
- by Norm Williams
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The secret of writing advertising that sells is to 
write headlines that get attention. Sure pictures 
and art work will get noticed but it is the headline 
that gets the reader to read the copy. A funny cartoon 
will attract attention but it is words that get read.

Joe Karbro's headline, "The Lazy Man's Way To Riches" 
sold over 500,000 of his little book at $10 a copy. 
Thousands of newspapers ran his full page ads with 
this headline. These ads earned Joe Karbro over ten 
million dollars. The ads only had copy, not a single 
picture.

Karbro's ad copy began with, "I used to work hard. 
The 18-hour days. The 7-day weeks. But I didn't start 
making big money until I did less-a lot less." 

These ads had long copy with - 900 words. Short 
sentences. Short paragraphs. A long list of benefits. 
Proof that his method worked. A sworn statement. 
A money back guarantee. 

Joe Karbro's ad earned millions of dollars. "How To 
Win Friends And Influence People" is the title of a 
book that also sold millions of copies.

"Nothing Down!" was the title of Robert Allan's book 
that also sold millions of copies. 

"Do You Make These Mistakes In English?" was a 
headline that ran for years bringing requests for 
a free booklet. Maxwell Sackheim wrote that headline 
and Maxwell started the "Book Of The Month Club" that 
sold millions of books.

I talked with Maxwell Sackheim in his Florida office. 
I asked him what the secret of his success was and 
he replied that it was because he had a lot of really 
great help. Maxwell gave me a signed copy of his book, 
"My 60 Years In Advertising." My wife's aunt Milly 
typed the manuscript for the book.

Great headlines often make big promises. 
"Get Rid Of Your Money Problems Once And For All." 
"10 Ways To Beat The High Cost Of Living." 
"13 Sure Fire Roads To Riches." 
"How To Achieve Total Financial Freedom." 
"How To Get Rid Of An Inferiority Complex." 
"Learn How To Erase Bad Credit."

If you make an offer in the headline that cannot be 
refused then your copy will be read. Once you write 
a great headline the copy almost writes itself. The 
ad copy has only to follow the lead of the headline 
and tell the rest of the story.

Be certain to write enough copy to sell the product. 
A half sold prospect will never buy anything. If 
your headline makes a big promise then the reader 
will read every word that follows to find the details 
of the offer. The copy convinces the reader that 
your offer is what he wants. The headline gets his 
attention and the following copy assures the prospect 
that what you offer is a good deal that he wants. 
When the reader begins to desire the product then you 
can close with shipping details, payment choices that 
will complete the sale.

John Caples, vice president of Batten, Barton, 
Durstine & Osborn Advertising Agency, writes: 
"If you have a good headline, you have a good ad. 
Any competent writer can write the copy." When John 
Caples was a cub copywriter he was given a layout 
with the headline already written and told to fill 
in the space. Not long after that he was assigned 
to write the entire ad and he wrote the headline, 
"They Laughed When I Sat Down To Play The Piano." 
This ad produced many sales and was rerun many times. 
John was then allowed to join the experienced 
copywriters and was then allowed to write both 
headlines and copy. 

Write a great headline and you are well on your way to 
fame and fortune.

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Norman Williams, copywriter and artist in Florida 
cknorm@ij.net - You can subscribe to his newsletter 
called "BIG MONEY PUBLISHING" by sending an Email 
letter with subscribe in the subject. It is a unique 
and different newsletter about people, not about 
products, stuff, hype and baloney. 
Norm Williams, cknorm@ij.net click here: 
cknorm@ij.net?subject=subscribe

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FREE CD - The Hugely-Acclaimed Net Marketing 2002 
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
Web Success Seminar on Audio CD... a $69 value!!!
===> http://freemarketinginfo.biz/r/CD2002
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=

=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
>>>>>>>> Editor's Pick <<<<<<<<
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
"How To Write Million Dollar Ads" - from 
23 of the World's Highest Paid Copywriters and Marketers
http://ustoday.net/mda.html
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All the Best, until next time!

Tom Hua - Editor & Publisher
eVision@UStoday.net

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The e*Vision eZine is published by Tom Hua 
Copyright (c) 2002, all rights reserved. 
No portion of this publication may be reproduced 
or transmitted without the express written consent 
of the publisher or contributing editors and or writers. 

DISCLAIMER: We disclaim any liability for the use of 
Any contributed information contained herein.

I hope you've enjoyed this issue of the e*Vision ezine. 
Please let me know if you have any questions, suggestions 
or requests.