Welcome to this issue of e*Vision! Volume II - Issue 2002-05-21
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The e*Vision ezine is specifically focused on the online
marketing of information products. We hope you find the
information presented in The e*Vision ezine valuable,
and that it helps bring you online success.
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>>>>>>>> Editor's Pick <<<<<<<<
** ISP Pays You3 Minutes, 3 Steps to Personal Success? Impossible? ** 
Not to Declan Dunn, Marlon Sanders, Jonathan Mizel, 
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others who have discovered the "PowerPause."
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>>>>>>>> Featured Article <<<<<<<<
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Image is everything - by Terry Telford 

According to a very popular soft drink commercial, image 
is nothing and thirst is everything. If your thirsty for 
something to drink, this may be true. If you are thirsty 
for online sales, this theory will leave you parched!

Online, image is everything. If your website looks 
homemade, takes ages to load, and doesn't display 
properly in almost everyone's browser, you are in 
trouble. Your sales will be slow or non-existent. 

On the other hand, if you design a clean site, make it 
easy to navigate, display your products in an organized 
manner, and use professional graphics, your site will make 
you more sales and more profit. 

But don't forget content. Content will bring your 
visitors back again and again. If your site doesn't offer 
something that your target market needs or wants, your 
image won't help you. Right now we are assuming that you 
have a site that offers valuable content. Now let's spice 
up your image.

Take a look at these simple techniques to improve the 
image of your website.

1. Consistency. Make sure that each of your pages has a 
red thread that ties them together. Your red thread can be 
as simple as using the same template for each page. If each 
page looks the same, you develop continuity throughout your 
site. 

2. Font Style. Choose a font or fonts that are easy to read. 
There are some pretty fancy fonts on the market, which may 
look appealing, but are almost impossible to read. The 
majority of the surfing population won't stick around to 
decipher your message if it isn't easy to read.

3. Font Size. On screen, a comfortable font size is 12 pt. 
If you choose a smaller font size, you risk alienating the 
segment of your market that requires a bit larger print. 

4. Graphic Style. This is the easiest way to create your 
image. An old-fashioned map and globe in a library setting 
creates a completely different image than a bikini clad 
surfer girl on a beach. Your choice of graphics must mirror 
your content.

5. Layout. A portal style site is an ordered chaos. A lot of 
information is presented in a minimum amount of space. An 
ebook sales site, on the other hand, has become a single page 
mini site that concentrates on one product. Your image can be 
at either end of the spectrum, but most likely somewhere in 
between.

6. Colour. Your colour choices are important to your image. 
A deep blue gives you a business feel, deep green gives you 
an executive, money feeling, red gives you a good stop effect, 
but is irritating to look at for long periods of time. Make 
sure you put some thought into your colour choices before you 
just pick a random colour.

These are just the basics, but they will get you started on 
your image check. Second only to content, your image is your 
greatest asset. A clean, clear image that mirrors your content 
will make you more sales.

Good luck and God Bless.
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Vitals: Terry Telford is the author of the popular ebook, 
Website Ladder, and the founder of bpc publishing, your
resource center for online marketing and traffic tools. 
Visit http://www.bpcpublishing.com today!
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>>>>>>>> Editor's Pick <<<<<<<<
In just 3 minutes and with 3 simple steps, 
you could change the way your business and life work. 
Whether you're looking for more capital, more customers 
or more profits, your chances of success will be 
increased thousands of times if you read the material 
that many of the web's successful marketers have read. 
You owe it to yourself to read the "PowerPause" 
before doing anything else. Click here:
==> http://ustoday.net/pp.html

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All the Best, until next time!

Tom Hua - Editor & Publisher
eVision@UStoday.net

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The e*Vision eZine is published by Tom Hua 
Copyright (c) 2002, all rights reserved. 
No portion of this publication may be reproduced 
or transmitted without the express written consent 
of the publisher or contributing editors and or writers. 

DISCLAIMER: We disclaim any liability for the use of 
Any contributed information contained herein.

I hope you've enjoyed this issue of the e*Vision ezine. 
Please let me know if you have any questions, suggestions 
or requests.