Welcome to this issue of e*Vision! Volume II - Issue 2002-05-07
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
The e*Vision ezine is specifically focused on the online
marketing of information products. We hope you find the
information presented in The e*Vision ezine valuable,
and that it helps bring you online success.
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
>>>>>>>> Editor's Pick <<<<<<<<
*** Amazing List Machine - by Paul Myers ***
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
It's All About The List!
It seems you've heard it a Million Times, and you know it's true:
** The money is in the list!!!**
Getting Quality Subscribers and Qualified Leads is the
Biggest Challenge Most of us face. Do you?
With Paul Myers' Amazing List Machine,
You're going to learn a system that will turn Your promotional
efforts into a Machine. One that will Keep Generating Leads
and Subscribers for YOU for Long after you've done the work.
This is the Same System that Every Single Top marketer uses,
boiled down into 9 Simple Steps that make it as Close to
Fool-Proof as YOU can get.
Yes. YOU TOO can do it, in a BIG Way!
==> http://ustoday.net/listm.html
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
>>>>>>>> Featured Article <<<<<<<<
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
8 Top Tips For Rapidly Building A Golden Opt-In List -
The Key To Internet Riche - by Paula Morrow
Opt-in lists...they form the foundation of most profitable internet
businesses. So the building of a powerful opt-in list should be
the goal of every Internet marketer. Here you will discover tips
for building such a list, and new ideas for optimizing it through
marketing.
The term 'opt-in' should already be familiar. Briefly, it's when an
interested party exchanges his/her name and email address for
requested information (a free report, a free mini-course, monthly
ezine, etc.). By 'opting-in', or volunteering their email address,
a person has given you permission to send them additional
information and offers via email.
However, and this is key, to build a strong opt-in list, you must
offer your prospects something of value. People are too busy
these days, and they are being bombarded by information
constantly. To break through the clutter, your information must
be perceived as important and timely. Position your product or
service as a solution to a current problem, concern or pain, and
you have a much better chance of creating a life-long customer.
Spam - The 'Dark Side' of Internet Marketing
ONLY SEND EMAILS TO THOSE WHO HAVE GIVEN
YOU PERMISSION TO DO SO, by responding to a
legitimate opt-in offer! To not do so is to spam, and risk the
sudden suspension of your web site and ISP account. In a word,
don't.
That said, you must think creatively for ways to capture those
golden names and email addresses. Include fields for ezine
sign-ups on every page of your site, or add a simple form that
will automatically capture the name/email addresses. If you
offer free information in exchange, connect these sign-up
opportunities with an autoresponder (capturing the names
into a mailing list) and your prospect can be sent the requested
information instantaneously, saving a lot of time and hassle.
Here are some more ideas for building your opt-in list.
In exchange for prospects giving you a contact name and
email address, you could:
*Offer to notify them when updates happen on your website,
or when there are important changes in your industry or its
resources (becoming THE source of targeted information
for your clients)
*Offer to contact them when a special promotion runs on a
product or service
*Offer a daily tip/weekly/monthly or quarterly newsletter
(this is an extremely popular and effective, since you are
providing people with free and valuable information.
It also establishes your credibility as an expert in your
chosen field)
*Provide a special report (or series of special reports or a
series of 'mini-courses') on a topic of interest
*Register your ezine with the ezine directories: manually,
at http://www.freezineweb.com/more-directories.html or
with automated ezine submission software at
eZineAnnouncer (http://wetrack.it/eza/af.citi?514)
To bring in off-site traffic to build your list, you could:
*Write a testimonial for your favorite product, in
exchange for your name and link to your website
being noted at the bottom
*Write an article and submit it to other like-minded
ezines to publish, including a compelling 4-6 line
resource box at the bottom stating your name,
credentials, and web site address
*After your list is large enough to calculate your
conversion rate/return on investment (ROI) -
around the 500 mark - you could purchase additional
traffic at co-registration sites. Some to investigate:
http://www.list-builder.com, http://www.zmedia.com and
http://www.sparklist.com
Remember, ** The Gold Is In The List! **
Once you have built a targeted, opt-in email list,
you now have a pool of prospects to market to.
Always respect your list, and treat it like the
goldmine it is. Vow to only provide quality and value,
and you will be on your way towards building a
profitable business on the Internet!
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
Paula Morrow is president of Ideal Marketing Corporation.
She specializes in public relations, information marketing
and creating cashflow systems. Her newsletter, IDEALProfits,
is read in over 12 countries. Subscribe, and receive the
co-brandable 'How To Start Your Own Traffic Virus'
and 4 other ebooks FREE.
http://www.idealmarketingcorp.com/subscribe.html
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
>>>>>>>> Editor's Pick <<<<<<<<
*** Amazing List Machine - by Paul Myers ***
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
Every Single Internet Marketer Agrees that?br>
** The Gold Is In The List! **
Do you want to build Your List... Fast?
Get more leads for your business?
Paul Mayer will show you how to...
Get Thousands of New Subscribers Every Month
And More Leads Than You Can Handle
http://ustoday.net/listm.html
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
All the Best, until next time!
Tom Hua - Editor & Publisher
eVision@UStoday.net
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
The e*Vision eZine is published by Tom Hua
Copyright (c) 2002, all rights reserved.
No portion of this publication may be reproduced
or transmitted without the express written consent
of the publisher or contributing editors and or writers.
DISCLAIMER: We disclaim any liability for the use of
Any contributed information contained herein.
I hope you've enjoyed this issue of the e*Vision ezine.
Please let me know if you have any questions, suggestions
or requests.