Welcome to this issue of e*Vision! Volume II - Issue 2002-04-30
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The e*Vision ezine is specifically focused on the online
marketing of information products. We hope you find the
information presented in The e*Vision ezine valuable,
and that it helps bring you online success.
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>>>>>>>> Editor's Pick <<<<<<<<
*** Amazing List Machine - by Paul Myers ***
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You heard that 'The Money is in the LIST!!!'
Do you want to build Your List... Fast?
Get more leads for your business?
Paul Mayer will show you how to...
Get Thousands of New Subscribers Every Month
And More Leads Than You Can Handle
http://ustoday.net/listm.html
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>>>>>>>> Featured Article (1) <<<<<<<<
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--- A Billionaires Guide To Getting Rich - by John Colanzi ---
The sage Zenrin once said "If you wish to know the road up the
mountain, ask the person who goes back and forth on it."
Sound advice, but are you following it?
If you're like most people, probably not. So who's advice
do you listen to?
** Your next door neighbor
** Your barber or hairdresser
** Your mechanic
The list is endless. You get excited about starting your
own business and the doom and gloom crowd takes pleasure
in stomping on your dreams.
Before you listen to them, ask yourself one question. Have
they been where you want to go?
Probably not.
So who's advice should you listen to? The men and women
who've traveled the mountain.
One man who travelled the mountain and amassed a fortune in
the process, was J. Paul Getty.
In his autobiography Getty lists his 10 rules for creating
wealth.
What do you think was Mr. Getty's number one rule for
getting rich?
You must have your own business. He didn't say get a good
job.
The same skills you use to make money for your boss, could
be better applied to creating wealth for you.
There's an old cartoon that brings the point home even
clearer.
A father is asking his son, "Wow, wouldn't you love to be
a football player and make all that money?"
The little boy smiles and says, "Daddy, I'd rather be the
guy that can afford to pay the whole team."
The next time you're excited, keep your own council and
remember the words of Ben Franklin.
"Keep Thy Shop and Thy Shop Will Keep Thee."
Dare to dream. Be your own boss.
Wishing You Success,
John Colanzi
Street Smart Marketing
http://www.internet-profits4u.com
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Copyright (c) 2000 - 2002 John Colanzi.
John publishes the "Street Smart Marketing" newsletter.
To subscribe mailto:streetsmart@rapidreply.net
Don't forget to get your free email course. "7 Days To
Turbo Charged Mind!" mailto:johncolanzi@freeautobot.com
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>>>>>> LAST CALL for *Easy Click Guard* Special! <<<<<<
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Today (30-04-2002) is the Last Day for this
Pre-release Special Offer... Don't miss it!
http://www.easybiztools.com/specialpromo.php?specials=zxth
or
http://ustoday.net/clickg.html
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>>>>>>>> Featured Article (2) <<<<<<<<
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"How many Sales have YOU made after your
advertising campaign?" - by Radhika Venkata
When you start your online business, you will go through
a series of steps like:
=>Domain registration
=>Website designing and installing your inventory and order links
=>Advertising about your products or service
Regarding advertising, you should always target your audience.
When you are selling garden tools in Miami, you will get better
results with offline advertising and Joint Ventures with other
websites that are focused on Gardening and pointing to
Miami area.
After Advertising, one important step is 'TESTING'
your advertising campaign.
Why?
Look at this example. You spent $50 on keeping an
ad on some famous site or a email campaign. Let's
say this is one time ad.
If you don't know how many people clicked on your
URL or how many people bought your product coming
through that link, how are you going to spend
another $50 on the same advertising method?
Rather than Click thrus you can go one step further
and calculate the number of sales per one advertising
method.
Here are few methods you can use to track your results.
**1.Email Tracking:
If you have ezine and you are keeping your subscription
email links in different places like other ezines,
websites and ebooks, you can give a little code to your
email address.
Like this-
subscribe@yourdomain.com?subject=ezine
subscribe@yourdomain.com?subject=ebook
First one in ezines and second one in your ebook. That
little code goes in to subject area of emails.
By seeing your emails you can know from where you are
getting more response.
**2.URL Tracking:
There are different ways to track your URLs.
You can keep your URL with a little code similar to emails.
http://www.yourdomain.com/product.html?source=ebook
You can also upload a different page for your each ad
campaign. See the example below.
You have a page like-
http://www.yourdomain.com/product.html
Then you can upload the same page with different URL like-
http://www.yourdomain.com/prod.html
So the visitors that comes to that page can be seen
in your web logs. If you have a good logging software
you can save all the visitors information for that
particular page. Check this web logger-
http://www.logitpro.com
This web logger tells you exactly how many hits are taking
by one web page and referrers.
So you can see how many hits are coming to your
'/prod.html' page and referers.
**3.Click Tracking Software:
If you have a good click tracking software that records
all details about your referrer pages and visitors you
can also use that to track your results.
(I didn't find one like that)
http://www.hotscripts.com/Perl/Scripts_and_Programs/Click_Tracking/
IMPORTANT TIPS IN TESTING YOUR ADs:
==>If you think your URL is 'Alive', don't delete that
page on your server.
If you keep an ad in your ezine articles and submit to
other ezines, your articles will be spread all over the
net after a while. If you delete that URL on your server
people will get '404 page not found' error and you
will lose your potential visitor.
==>In email campaigns consider short URLs. Long URLs will
break up in to two lines and the reader can not click
on it to get your desired page.
==>Test ONE VARIABLE at a time. Suppose you want to
check the response and sales rate for two different types
of sales letter and by giving free gifts with your product.
Don't test both at once.
First check the sales page variable. If you don't get
good response then go to free gifts variable.
If you get good response to one of the sales pages, then
use the free gifts method in different advertising campaign.
Good luck!!
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Radhika Venkata
http://www.ebooks-world.com
Ebooks with Resale Rights and Ready to go sales pages!
Subscribe to 'EbookBiz Magazine' which is completely
focused on ebook business and receive FREE Ebooks with
Resale rights.
subscribe@ebooks-world.com
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>>>>>> LAST CALL for *Easy Click Guard* Special! <<<<<<
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
Today (30-04-2002) is the Last Day for this
Pre-release Special Offer... Don't miss it!
http://www.easybiztools.com/specialpromo.php?specials=zxth
or
http://ustoday.net/clickg.html
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All the Best, until next time!
Tom Hua - Editor & Publisher
eVision@UStoday.net
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The e*Vision eZine is published by Tom Hua
Copyright (c) 2002, all rights reserved.
No portion of this publication may be reproduced
or transmitted without the express written consent
of the publisher or contributing editors and or writers.
DISCLAIMER: We disclaim any liability for the use of
Any contributed information contained herein.
I hope you've enjoyed this issue of the e*Vision ezine.
Please let me know if you have any questions, suggestions
or requests.