Welcome to this issue of e*Vision! Volume II - Issue 2002-04-23
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The e*Vision ezine is specifically focused on the online
marketing of information products. We hope you find the
information presented in The e*Vision ezine valuable,
and that it helps bring you online success.
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>>>>>>>> Featured Article (1) <<<<<<<<
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~~~ The A-B-C's of writing a successful classified ad ~~~
(c) Copyright 2002 Terry Telford
Have you looked at the classified section of your
favorite newspaper, ezine, or website lately? Have you
noticed all the brilliantly written classified ads?
Me either.
To make sure that your classified ads stand out in a
crowd, use some simple rules, some creative flair, and
an award winning formula. If you follow these A-B-C's for
writing effective classifieds, you will increase your
response rate and your profits. And that's what it's all
about.
Here is your quick and simple A-B-C guide for writing
classifieds that sell.
A. Think like your reader. While you are writing your
ad, always remember that your reader is thinking 'what's in
it for me?'
B. Write your ad to one person. Pretend you are sitting
beside your reader having a one-on-one conversation. Don't
address your entire market at once. There is only one
person at a time reading your ad.
C. Write a benefits for your products. Remember, benefits
are not features. Here is an example.
FEATURE: Make a million dollars online
BENEFIT: Enjoy the luxurious lifestyle of the rich and
famous, right in your own home.
See the difference? A feature is what your product or
service does. The benefit is the feel good feeling you get
from the feature. Now write a list of all the benefits you
can think of for your product.
D. Edit your list of benefits and select the best one.
Writing a successful classified is like writing a sentence,
you focus on one thought at a time.
E. Write the headline for your classified, using the benefit
that you have chosen. The headline is the most important
element of your ad. If you don't grab the reader's attention
in a millisecond as they are scanning all the classifieds,
you have lost them.
F. Write the body of your classified using the features that
support your benefit.
G. Begin writing your classified without thinking about the
final size of the ad. Write as much as you can about your
product, but stay focused on the benefit that you have chosen.
By the time you are done you may have a whole page of copy.
H. Edit your ad. Most ezines run classified ads that are
approximately 5 lines long and 60 characters wide. Use this
guideline to edit your full page of copy down to a normal
classified size. Pick out your best sentences, power words,
and convincing arguments that will make your reader click on
the link to your website or send you an email.
I. Make sure you include your web address and email. Use
http:// before your website address, so that it looks like
http://www.bpcpublishing.com and mailto: before your email
address, so that it looks like mailto:info@bpcpublishing.com
Don't put a period after .com or you can ruin your link.
J. When you have finished the ad, go back and read it, polish
it, and read it again. Leave it for a couple of days and
come back and read and polish some more.
When you are writing your ad, make it believable. Using a
lot of !!! may get attention, but it makes your ad look
gimmicky and less believable. People genuinely want to believe
what they are reading, but if you come off like a snake
oil sales man, no one will respond to your ad. Your
credibility is key.
There is much more to writing a classified ad than just
verbally throwing up on your reader. You need to be refined
and put some thought into what you are saying. These A-B-C's
will help you write a successful and profitable classified ad.
Other articles in this series will help you to choose power
words to sell even more of your product, write a better
headline and place your ads properly to get the best response.
Watch for the whole series coming soon.
Good luck and God bless.
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Vitals: Terry Telford is the author of the popular ebook,
Website Ladder, and the founder of bpc publishing, where you
can pick up your FREE and almost FREE website marketing and
traffic tools. Visit http://www.bpcpublishing.com
today!
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>>>>>>>> Editor's Pick <<<<<<<<
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>>>>>>>> Featured Article (2) <<<<<<<<
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~~~~~~ Economical Internet marketing ~~~~~~
by Bruce Simpson
Not all advertising has to be expensive.
An ad in this ezine is probably THE cheapest way to reach a
large quality audience.
There are many other ways to advertise in an efective and
low cost manner and still produce effective catchy saleable ads.
Advertise in neighborhood newspapers. You will get some
suprising results and responses by just placing small classified
ads, make them stand out with borders, stars or even being a
bit outlandish, use statements like:
"FREE PRODUCTS-JUST PAY FOR MY TIME",
"MAKE MONEY-NOT LOVE"
or even "MAKE A FRIEND-BUY FROM ME"
just use your imagination, let your juices flow,
DON'T BE AFRAID!
This type of advertising can be cheap and effective.
Get a cell phone package and give your cell number
out to everyone. Make sure that customers can reach
you ANYTIME! If customers can't reach you, they
can't buy from you, DON'T just rely on someone
reaching you via the internet.
In my opinion, the most effective way to reach many
thousands of eager eyes is by ezine advertising, if you
look about, you will see hundreds of very successful
ezines with some very large subscriber lists, BUT,
you should always, first, subscribe to a lot of ezines,
check out their content, their ads, their presentation
and most of all, their actual presentation, if it appeals
to you and you believe that your ad would be presented
in a manner that will compliment your product -
GO FOR IT!
Remember, Dont be Afraid, Don't wait for someone else
to make the first move, if you wait, you will be left behind,
remember, "He who hesitates, is lost"
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Bruce has been producing a Free weekly Business ezine
continually since October 1999 and has enjoyed the thrust
and parry of Internet Marketing. Bruce has done some ad
writing for a number of people as well as assisting other
Internet users. Subscribe Free to Bruce's Business ezine
and receive a Free ad.
http://www.cyberinternet.com.au/~hubinternational/bon_01.htm
http://www.cyberinternet.com.au/~hubinternational/bon_02.htm
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
>>>>>>>> Editor's Pick <<<<<<<<
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
Attention: ClickBank Users!
Pre-release Special Offer - *** Easy Click Guard ***
http://www.easybiztools.com/specialpromo.php?specials=zxth
or
http://ustoday.net/clickg.html
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All the Best, until next time!
Tom Hua - Editor & Publisher
eVision@UStoday.net
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The e*Vision eZine is published by Tom Hua
Copyright (c) 2002, all rights reserved.
No portion of this publication may be reproduced
or transmitted without the express written consent
of the publisher or contributing editors and or writers.
DISCLAIMER: We disclaim any liability for the use of
Any contributed information contained herein.
I hope you've enjoyed this issue of the e*Vision ezine.
Please let me know if you have any questions, suggestions
or requests.